Matthew Maysonet’s Post

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Head of Digital Commerce / Streaming @ EMPIRE |

8 months ago I was told “You’re never gonna break a record like that in the country music space without a major being involved” by a prominent Nashville music exec. Challenge: Accepted. I met Boozey on zoom call back in the Summer of 2021 and began pitching his music for both Country and Hip-Hop editorial looks. There was just something special about him and his manager Abas. Booze had this character and artistic appeal that felt like the recipe for success. He just needed the right records. Fast forward to August of last year, sitting with his A&R in the studio and hearing the early iteration of this album (before “A Bar Song” even existed!) and I was totally sold. I had just reconnected with my college buddy Jared Cotter who had just come on to work with Abas as management and I was so excited to work these records! I had my team begin outreach for playbacks shortly after, and after a series of great meetings in Nashville we got the new single that blew us all away. This is the culmination of months of meetings, playbacks, hangouts, dinners and everything in between, along with incredible strategic planning around some amazingly timed events. The core team around this…y’all worked your asses off and deserve all the credit in the world. The partners that saw the vision and were moved by the music and the passion around this project: THANK YOU. You are also a part of makin history with this groundbreaking artist! But no-one deserves more credit than Boozey. A true artist who had the grit and determination to “do all the things” even when he was bone tired from an incredibly chaotic schedule and long nights in the studio. Winning records aren’t just about big budgets and bloated staff. Sometimes it’s really about the music. And the people who love it. #1 feels right. #BootcutGang #BoozeySeason #IndependentDoesntMeanSmall ✌🏻

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    +1

Matt, congrats on your success. Reading your post, and deferring so much credit to others is typical you. But please take a second, an acknowledge your hard work, betting on yourself and always acting with integrity contributes to the all around success. Nice job.

Tameka Vasquez

Futurist • Speaker • Founder, The Future Quo • shifting the way we look at humanity's futures

1mo

I won't forget the ways you introduced us to new sounds and spotted overlooked talent during Baruch days. Great to see you've stayed true to that.

Ian Martinez

New dad driving tech partnerships, product, and strategy

1mo

It's so inspiring to see all your successes, Matt! And to think we started where we did.

Brandon Holman

Wellness | Music | Strategic Partnerships

1mo

Proud of you brother!

Peter Szabo

Connecting Artists & Brands (ex-Spotify, Shazam, Pandora, iHeart)

1mo

Our 7 year old's favorite song for about a month now. Hearing him walk around the house singing about a "double shot of whiskey" still cracks me up.

Timothy Weber

Co-Founder at Grouped Inc

1mo

Love everything about this! Congrats bro!

Claudia Page

Product at Epic Games, ex-Meta, Product Executive

1mo

Absolutely love this! Watched the initial rise on social and was so excited to watch this break records. Nicely done, all!

Amanda Johansen

Let's Talk TikTok Shop | 1.9M+ TikTok

1mo

This is hands down my favorite song right now!

Congrats, Matt! So proud of you and all your hard work. My whole house loves this song and even my 4yo belts it out :)

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