Matt Smith’s Post

CTV, several open questions and observations I have about 'discoverability'. ⭕ How big could the CTV app ecosystem actually become? ⭕ How will audiences search? via a remote, voice or mobile phone? ⭕ How might the CTV 'paid search' ecosystem evolve? ⭕ The cost of promoting CTV apps may become so high, that many publishers just try to get into the growing OEM FAST/EPG service instead. ⭕ How might AI help to curate bespoke personal channels, reducing the friction of lengthy CTV search, and helping to drive discoverability of new content? 🔴 Very quickly, the CTV OEM home screen could become the most valuable real estate in TV advertising, delivering instant discoverability. I think this topic of 'search and discoverability' is going to be such an interesting area to watch evolve in CTV. Search is now intuitive in other channels, and CTV is still on this journey, evolving quickly with every OS update and new OEM product line shipped. Image via AdExchanger 👏 #CTV #Streaming #AVOD #FAST #BVOD #Programmatic #AdServing #SSAI #SVOD #Television #ConnectedTelevision

New download! Discover the 10 must-ask questions for every streaming tech leader. With insights from Applicaster and Caretta Research , our guide "10 Essential Questions for Streaming App Tech Buyers" covers the key tech and operational considerations crucial for your app's growth. From UX design flexibility to integration capabilities, confidently step up your tech partner selection. 🚀 🔗Get your guide > https://hubs.li/Q02kpKQ30

🚀 Join us at #IBC2023! IBC - International Broadcasting Convention isn't just an event; it's the pulse of the global media and entertainment industry. We're excited to be a part of it! We'll be showcasing our platform and showing you new ways to grow your streaming business! 🛠️ Customized UX: Craft your user experience without the boundaries of templates or coding. ⏱️ Rapid Launch: Deploy cross-platform apps swiftly and iterate as you grow. 🔄 Instant App Updates: Adapt in real-time without incurring extra charges. 📊 Actionable Analytics: Dive deep into customer insights and strategize accordingly. Ready to redefine your streaming strategy? Schedule a chat with one of our experts: https://hubs.li/Q01_FbGY0

We've put together an overview of the benefits, opportunities, and challenges presented by the OTT market, and examines the importance of delivering a high-quality user experience in this rapidly-evolving landscape ⬇️ https://lnkd.in/daBYFtjV

Great news for #android video streamers: #Google's AV1 is here! Google recently launched AV1 encoder functionality for Android devices. This is a significant development for the future of mobile streaming, promising high-quality video experiences without breaking the bank on data usage. Here's a breakdown from a business perspective: Enhanced User Experience: AV1 offers superior compression compared to older codecs like VP9, enabling users to enjoy higher-resolution streams without sacrificing bandwidth. This translates to a smoother, more enjoyable viewing experience for mobile users. Content Creator Benefits: Creators can now deliver high-fidelity content to a wider audience. With AV1, they can create visually stunning videos knowing that viewers on Android devices can access them in all their glory. Data Cost/Storage Cost Savings: For data-conscious users, AV1's efficient compression means less data consumption per streamed video. This can lead to significant cost savings for mobile operators and users alike. #streaming #cloudcost #ott #developers

Exciting news for OTT publishers, TargetVideo’s tvOS app has been refreshed with a sleek new interface design! ✨ This update will provide your users with a much smoother, more intuitive experience. The added side navigation menu now makes content browsing easier than ever. No more endless scrolling – with our new search feature, users can easily find videos they’re looking for. Additionally, they can unlock various personalized features when they log into their accounts, such as video rating, sharing feedback, and adding videos to watchlists. 🖥️ #ott #app #tvOS #streaming #targetvideo

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Back from last week #StreamingNYC, our SVP AMECS, Stein Erik Sørhaug shares his summary from this event that gathers the industry inner circle for streaming in the US. We would love to hear your thoughts! Key topics of discussion: 💲 How to fix a fragmented, revenue challenged landscape that has developed in the US this past decade. How can we create better ad driven revenue streams? 💲How can we unify ad experiences, with buying and delivery across various platforms, including Linear, FAST, AVOD, and even upselling to premium SVOD services? The consensus was clear: leveraging data to create more effective advertising strategies is paramount. 🌱 An emerging area to watch: User engagement, from discoverability using FAST, to SVOD service navigation, all the way out to shop-able possibilities as enabled by streaming being application based, and interactive. 🔗 StreamingNYC really manages to bring the energy back into the discussions and foster a greater sense of community in the industry. Kudos to ESHAP, Evan Shapīro and the team! 🤩 It was encouraging to see how well-recognized both Vimond and Stein Erik are within the US streaming community, reaffirming our active engagement in this dynamic industry. Book a meeting with Stein Erik to see Vimond VIA: https://hubs.ly/Q02yw0_M0 #streamingtech #vimondvia #onlinevideo #innovation

COBE #AppReview #5 📱 🚀 One of my personal go-to apps for streaming is the ARD Mediathek App. This is why I’ve put together a short summary of its pros and cons for the current COBE App Review Week. What is your experience with the ARD Mediathek App? Click below to read more – I’d love to hear your thoughts!