Mauna Loa’s Post

Unlock consumer trust and market appeal with The Vegetarian Society's Vegan and Vegetarian Trademarks! With over 50 years of recognition, our Trademarks simplify labelling, instantly connecting you with conscious consumers worldwide. Picture this: our Trademarks, proudly displayed on thousands of products globally, assure quality and integrity, while grabbing attention on store shelves. According to a 2023 YouGov survey: 62% of vegetarians and vegans prefer products with our trademark. 82% prefer spotting our symbol on packaging over scouring ingredient lists. Over three-quarters actively hunt for our trademark while shopping. Don't miss out on this golden opportunity to stand out and win consumer loyalty with the Vegetarian Society's renowned trademarks! Read more here: https://lnkd.in/evs8-WnY #VegetarianSociety #ConsumerTrust #VeganOptions #VegetarianOptions #LabelingSimplified #CertifiedVegan #CertifiedVegetarian

In a world where TikTok can turn even the most humble of ingredients like cottage cheese into “it girls”, predicting the next cheese trend can feel like a crapshoot. While we may not know what the next #TikTok feta pasta will be—or if it will be around longer than the butter board—we know there will be something cheese-related! Dairy Farmers of Wisconsin released its trend predictions for 2024. Expect to see inspiration from global #flavors, an emphasis on #comfort and #nostalgia, and a continued interest in environmental #sustainability in the new year. #trends2024 #cheese

Chalo tapri pe..... The ubiquitous tea stall.....the favorite hangout place for office goers and shopkeepers alike. The playing field leveller that offers only tea and coffee to everyone from the ultra rich to the poorly poor. Most small offices, retail shops, mom and pop stores, office complexes tie up with them to get cutting chai delivered to their office multiple times a day. 👉👉👉Vegan milk brands, aim for a presence at the tapri. Once tapris / tea stalls start offering soya tea or oat tea, mass reach is guaranteed. I am talking tapris EXCLUSIVELY selling plant-based tea. So long as taste is almost indistinguishable and price is at par, people could be persuaded to switch, don't you think? For most people, their biggest concern is "will I get MY type of tea with this milk?" Tapris can give irrefutable proof. Is this a moonshot? Yes.... of course. 👌👌👌But GoodDot managed to make inroads into roadside stalls and dhabas with their vegan meat, then why not the plant-based milk brands? Right now, vegan milk brands are only targeting the premium customer. Not the masses. Except for select local brands like Chetrans. This needs to change if we want greater penetration. Focus on unorganised sector B2B. Perhaps start your own branded tapri this Veganuary ..... won't that be worth talking about? What, as per you, could work in favor of this plan? #vegan #veganism #plantbased #plantbasedmilk #veganuary #theveganmarketer

We have an absolutely amazing opportunity for vegan-owned food brands. Our ‘Battle of the Brands’ competition will give one vegan-owned food brand a free place (worth £2,450 plus VAT) at veg-net in June 2024 in London. At veg-net, you will get 10 pre-arranged meetings with key retail buyers from the UK and Europe who are looking to find new and unique plant-based products, plus industry experts to give you advice. Application is by submitting a 60-second video telling us why your product deserves this free place. We'll then pick 3 finalists to go in front of our expert panel including Andy Shovel founder of THIS, Joe Hill 🍕 founder of One Planet Pizza, and myself - who will award the free place to the most deserving winner! Please do share the competition with any vegan-owned food brands you know, they don't have to be current Vegan Business TribeⓇ to enter! Deadlines for entry is April 21st for the final video submission, and vegan brands can register here now: https://lnkd.in/eP_UKY52 *I make a plant-based product but I'm not vegan and my company isn't run on vegan ethics. Can I still enter?* This competition is just for companies founded by vegans and run on vegan ethics as part of our partnership with the veg-net event. However, veg-net is for any company who makes a plant-based product, whether the people behind the product are vegan or not – so you can still register as an attendee here: https://veg-net.org/ #vegan #plantbased #veganfood #foodretail

One advantage of having products in a retail store like Erewhon where celebrities frequent is the possibility of having those celebs talk about your brand publicly. This was the case for Goddess Garden Organics, which benefited from shoutouts by vegan celebrity Alicia Silverstone. [Image: "Goddess Garden discovered one of the most popular vegan celebrities, actor Alicia Silverstone, was a fan and mentioned one of its products in a blog. . . . Silverstone also mentioned one of Goddess Garden’s products in The New York Times as part of her 'Very Green Beauty Routine.'" Sandra Nomoto Vegan Marketing Success Stories] #VeganMarketingSuccessStories #VeganMarketing #VeganBusiness #VeganMarketingBook #VeganBusinessBook #VeganAuthor #MarketingBook #BusinessBook #BCBooks #BCAuthors #LuluAuthor #CelebrityEndorsement #InfluencerMarketing

Have you ever actually eaten your pasta leftovers? Barilla Group wants to make sure you did. In a stellar triumph, Barilla clinched the "Greatest TikTok Europe" award at the TikTok Ad Awards Grand Prix for its ingenious #SecondLifePasta campaign. This captivating initiative aimed to curb food waste, inspiring people to transform leftover pasta into delicious recipes. The campaign's magic unfolded, reaching a staggering 110 million TikTokers and saving over 500,000 meals annually. Ester Miozzo, Global Brand Equity and Communication Director at Barilla, shared, "The magic was created when we brought our team, our Agency Partners, together with TikTok to ignite a creative spark, crafting something perfectly in keeping with the nature of the brand." The campaign was lauded for capturing the essence of Italian culinary traditions, highlighting how the campaign turned reusing leftover pasta into a global movement. This TikTok-first approach set a new standard in digital advertising, showcasing that creative campaigns on TikTok are here to stay and will reshape the future of brand engagement. What did you think of this campaign? Learn more here: https://lnkd.in/eV_Zm3JC #Barilla #marketing #digitalmarketing #tiktok

#VeganFoodCompanies—especially in #Vancouver and especially if you have a retail space—PLEASE, prioritize #marketing. I just learned of a bakery that sells Chinese-inspired #vegan cakes. I immediately asked what their Instagram account was. The person who told me said “I don’t know the name of the business, because I’m not vegan.” You MUST tell customers your products are for everyone. BUT, a great place to start if you’re a new business is with #vegans because we’re selective about what we eat. Vegan companies can feed everyone, even if you don’t just market to vegans. #retail #VeganBakery #PhysicalSpace #BrickAndMortar

🌿🚀 Love this article from Green Queen Media - a focus on what Alt-Protein Marketers should pay attention to in 2024! Alt-protein is a massive focus for this year, and those marketing businesses in the sector have a huge responsibility to get this right while all eyes are on them. This article is a great reminder of where marketers should be putting their efforts: 🌱 Shift focus from the usual price, taste, and convenience. Dive into the emotional appeal of your products. 🌍 Aim for mass appeal - move beyond niche markets to capture a broader audience. 💡 Differentiate your offerings not just as eco-friendly or animal-friendly, but through unique value propositions. 🤝 Understand the importance of category dynamics and the broader food ecosystem in your marketing strategies. Read the full article here: https://lnkd.in/ebeMzbCx #AltProtein #FoodInnovation #SustainableBusiness #MarketingStrategy

Is Impossible trying to pull the vegan friendly wool over our eyes? Let’s take a sneaky peek at Impossible Foods’ latest rebrand, famous for their plant-based meat substitutes. Notice anything strikingly different from the vast array of other plant-based goodies on the market? Here’s the scoop: The colour! Gone is the signature eco-green, as they shimmy over to mix it with the meaty crowd, now flaunting a red that puts them in the league with giants like McDonald's, Burger King, and KFC. Meaty visuals - Every product is bursting with meat-inspired illustrations, juicy, meat-esque photos, and even a few carnivorous critters thrown in for good measure. Veggies? What veggies? (Okay, maybe just the lettuce in the burger). Meaty lingo - Take a gander at their language: "ground beef," "meat," "animal" plastered everywhere, often overshadowing the more veggie-friendly terms. So, what’s the beef? I reckon Impossible Foods is making a gutsy play, stepping away from the plant-based norm and cozying up to a more traditionally carnivorous audience. Their wild idea? Why not entice the meat lovers with our meatless marvels? And honestly, the outcome is quite deliciously convincing! Would you give the impossible range a go? #rebranding #meatfree #branding #brandstrategy

How are your New Year's resolutions going? Much like New Year’s resolutions or commitments, each January foodservice menus and retailer shelves are packed with promise for new and exciting vegan / plant based options. But come February, like the estimated 80% of people who have broken their resolutions (source: Time), the promise of a year with your new favourite is taken away as menu options and products start to disappear. Being a veganuary Houdini is not a long term strategy and erodes trust over time through cynicism around capitalising on a small window of opportunity. Committed brands like Wagamama, who pledged to make 50% of their menu plant based - and achieved it in 2021 - continue to deliver consistent innovation and commitment. Take their lion’s mane mushroom dish which was so popular demand couldn’t be met. Driving awareness and trial can often be the challenge, especially when hurdle rates and wastage are high on retailer and operator agendas. If you want to build your trust amongst vegan, plant based or flexitarian consumers, get in touch today to see how we can help - we love to chat! #vegan #veganuary #plantbased #marketing #brandbuilding #brandstrategy