Maureen L. Mulvihill, Ph.D.’s Post

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Casey Pfluger Cortex Technologies

Founder and Director - @CortexTechnologies

1y

The biggest determinant of startup survival is persistence in the face of disbelief and even outright negativity. Especially when you are starting out. When I started talking about the potential benefits of brain computer interface (BCI) provided neurofeedback therapy back in 2014 with my research colleagues they didn't understand and saw no potential in the tech. When I founded Cortex Technologies PTY LTD in 2018 people told me I was crazy to try and build novel hardware because "hardware is hard". When we won the Bionics Gamechangers Australia challenge (at the time called Bionics QLD Challenge) it marked a major turning point. We are still building and completing our headset hardware but it is so close I feel like I can reach out and touch the ideas I had back in 2014. The evolution of our ideas since then has been massive! We imagined needing the tools of LLM's to process our 3D brain data but the tools themselves didn't exist in a usable form until recently. It feels like a perfect convergence of the market for BCI's expanding rapidly from 5% CAGR only a short few years ago to now up into the 25% CAGR range and the market size expanding from ~$8B to $20B+. Lining up with the nearing completion of our first full BCI headset.

Casey Pfluger Cortex Technologies

Founder and Director - @CortexTechnologies

1y

Trust your gut. Then back up your instincts with real world data. 😎

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