Maurice Lucas Foundation’s Post

Starting the new year off strong with the Sports Marketing Essentials certificate from Front Office Sports & PepsiCo! I enjoyed this course and Adam Nurik shared great insight on athlete endorsements/marketing which is a landscape that continues to evolve. #sports #sportsmarketing #brand #nil #nilsports #endorsements #sportsendorsements

Want a reason to sponsor your local club? 🏟️ Prolonged visibility to potential customers spans the entire 20–30 week season 📅 Leverage brand association by supporting events, teams, or physical properties like buildings or dugouts 💺 --- Sports Management Tip 15/366 #sportsmanagement #clubdevelopment #footballmanagement #sportsclubs

Sportrons - Your playbook for unparalleled sports marketing! 📖🏟️ From hospitality to branded items, we've got the winning strategy for your brand's triumph. 🏆🌐 #WinningStrategy #SportsTriumph

Disrupt 🎇 There is a classic sports marketing strategy used 30 years ago, that continues to be rolled out today by the best challenger brands. You're probably aware of the approach, but I've highlighted it's most recent application below, just for fun. There is always a strategy to create more attention (if you want it). Let me know your thoughts! #sportsmarketing #sportsbiz #sportsindustry Malbon Golf

Lesson from the F1 Miami Grand Prix for people building careers in sports: watch for *international sports properties* that are *growing in the US* According to Williams Racing, the 10 F1 teams recorded 23 new branding partners this season, 48% of which are headquartered in the US. 2/3 of Williams’s major partners are US-based, including The Duracell Company, AB InBev's Michelob Ultra, and Kraken Digital Asset Exchange. To serve this growing base of US sponsors, Williams Racing opened an office in NYC. Other non-US properties are following the same playbook, including The Premier League, Lega Serie A, and more. __ 💡 My takeaway → If you want to work for a global sports property, it can sometimes be best to build a foundation of expertise with your local community (fans, sponsors, media partners). As global sports look to reach your community, your experience can be of differentiated value. ⭐️ Explore 13 open jobs at Miami Dolphins and Hard Rock Stadium, including 2 roles specifically focused on F1 Miami Grand Prix: https://lnkd.in/exANbCnx Did you watch the Miami Grand Prix? What sponsors stood out to you (both US and non-US brands)? ⬇️ 💬

As Semester One comes to a close, it’s fun looking back at some of my favorite workshops in our Sports Marketing course. One of it being this NIke workshop where we were given the creative freedom to produce a portfolio for Nike’s next ambassador. The videos are from YouTube, featuring Kyt Jimenez and Coach Mav. Seneca Polytechnic #SportsMarketing #DigitalMarketing

The Sports Industry FPL table and title fight mirrors The Premier League's. A new team has taken over from the long-time leader and five teams are within 17 points of one another. Squeaky bum time! 👇 💥 Amar Singh has been smashing it in the league this season leading for almost all of it. But a challenging few weeks of scoring has opened up the title race. 🔝 Atri Baksi is now top of the shop and there to be shot at by the in-form Neil Liddle, Dileep V and Oliver McConnell. 📏 But don't rule out any of Spencer Nolan, Philip Dorward, Kieran Hepworth, Aniruddha Warang, or George Crewe who have been slowly reining in the leading pack. 🏆 Who's your money on to lift the trophy? ---------------------- 💥 My name is Malph. 🆘 Helping brands to use sponsorship to deliver marketing objectives. 🤝 Supporting rights holders to build valuable partnerships. Like this post? Want to see more? Ring the 🔔 on my Profile. 🔎 Follow me for insights on the sponsorship and sports industry, and how outside learnings and theories can be applied. 🔝 Connect with me (please add an intro/reason). #sportsindustry #StriveSays #PremierLeague #FPL

🎯 Elevating Your Game! Join us at Order My Steps Consulting where we merge top-tier sports management strategies with innovative marketing to put you ahead of the competition. Let’s talk about your sports career goals! 🚀 #SportsManagement #SportsMarketing #NIL #lifecoach

I have recently completed a comprehensive Sports Marketing online course from Northwestern University 🎓🏟️! Excited to leverage this newfound expertise in the dynamic world of sports management 🌟⚽. Ready to make impactful contributions to the sports industry! 🏆📈 #SportsMarketing #NorthwesternUniversity #ContinuingEducation #ProfessionalDevelopment #SportsIndustry #MarketingStrategies #FanEngagement #BrandBuilding #SponsorshipStrategies #NetworkingOpportunities #sportssponsorship #crisismanagement #publicrelations #socialemediamarketing

“Wilson!” 🗣️ Remember the volleyball from the 2000 film Castaway with Tom Hanks? 🏐 - In the film, the “Wilson” volleyball from Wilson Sporting Goods Co. enjoys almost 11 minutes of screen time, which is estimated at more than $1.8m in advertising value 🫰🏼 For that exposure, the total cost was $0. Every year, brands are shelling out millions of dollars to get their products featured in movies. In 2012, Heineken spent an estimated $45m for 7 seconds of screentime in the James Bond Skyfall movie 🍺 There are literal Product Placement Agencies that work with brands to include their products in movies. The question is whether it’s actually worth it? 🤔 Some studies have  shown that product placements can raise brand awareness by 20%, resulting in a greater recall rate, more positive attitudes, and a stronger intention of buying. More than 20 years after the release of Cast Away, the company still sells replicas of its famous blood-stained volleyball to fans all over the world 🚀 #marketing #productplacement #socialmedia