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Reflecting on last week's insightful 'CMO and CFO Relationship' discussion! 🌟 Here are some key highlights that stood out: 💡 Positioning marketing as a ‘value generator’ vs a ‘cost center’ is a good mentality to adopt when trying to strengthen the marketing / finance dynamic 💡 Partnering with finance when developing and building out your reporting infrastructure - who knows numbers and reporting better than finance? 💡 When negotiating a budget, presenting 3 different scenarios is a great tactic - it’s less about ‘asking for more money, it’s all about ‘ROI’. There was so much more shared by Benjamin Dorr, Jonathan Denbok, Matan Hazanov and Dariusz Paczuski. Recording link in the comments. #cmos #cmoinsights #cmocforelationship #MavuusCoffeeChat #Mavuus

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