Mazdack Rassi’s Post

Are you finding #PRIDE merchandise at your local retailers? Check out Target and Walmart's stance on #PRIDEMONTH and how they're recognizing the LGBTQIA+ Community 🌈 #LGBTQIA+ #Diversity #PRIDEMerchandise #Target #Walmart #TargetPride #WalmartPride #PrideAlways #WISE #WISEInsights 👇

Happy Pride Month! 🌈 Salons have often served as sanctuaries for those seeking refuge from a world that may not fully understand or accept them. In the face of adversity, the LGBTQ+ community found solace within these sacred spaces. The beauty industry became a powerful tool for empowerment, acceptance, and the celebration of diversity. Fast forward to today, and these values of inclusivity and acceptance continue to shape the beauty industry. Beauty professionals have become a haven where clients of all walks of life and identities can freely express themselves without fear of judgment or discrimination. 🏳️🌈 Services provided in these LGBTQ+-friendly spaces go far beyond mere aesthetics. They are a form of self-expression, a way for us to communicate our identities and celebrate our authentic selves. It's incredible to witness the transformative power that a fresh haircut or a bold makeup look can have on someone's confidence and sense of belonging. 🏳️🌈The beauty industry has actively embraced diversity and representation, making it a point to champion LGBTQ+ voices and showcase their talent. From hairstylists to makeup artists, these professionals have used their platforms to inspire and uplift others, breaking down stereotypes and paving the way for future generations. They have shown us that true beauty lies in embracing our differences and finding strength in our shared experiences. Let's celebrate the beauty industry and its unwavering commitment to creating safe, inclusive spaces for everyone. Let's recognize the crucial role the LGBTQ+ community has played in shaping the industry we know and love. Together, we can continue to nurture an environment that fosters self-expression, acceptance, and love. 💜♥️💙💛💚

June has come back around, and brands are *still* rainbow washing 🥱 Here are 5 meaningful things you can do this #PrideMonth, rather than change your logo to a rainbow 👇 1️⃣ Contribute to organizations directly supporting the LGBTQIA+ community (in the form of both time and money) 2️⃣ Ensure your internal policies and practices are inclusive to your existing and future workforce 3️⃣ Run DE&I training for your team to create a more inclusive working environment (hit up Laura Clarke if you want to make this happen!) 4️⃣ Partner on initiatives and campaigns with LGBTQIA+ creators — and please don’t expect them to work for free! (Ash has published some lovely content around this) 5️⃣ Engage with the LGBTQIA+ community to understand their perspectives, challenges and needs Brands often mean well, but meaninglessly posting about Pride Month can often create a false sense of allyship. Rainbows are more than welcomed…as long as the brand puts their money where their mouth is. If you really want to impact the equity, acceptance and inclusivity of the LGBT+ community, please positively commit to to these activities year-round. Ongoing support is much more meaningful, and helps create positive change for future generations! If you *are* going to post about #PrideMonth, ensure LGBTQIA+ voices are involved in the creation and approval of any content or campaigns you have going out. If you can think of anything else you’d like to see, feel free add other ideas in the comments 👇

3 Tips on How to Become an Inclusive Brand 🚀 from the amazing Grace Daley at The HEINEKEN Company! 1️⃣ Get Comfortable With the Uncomfortable: Ask the questions and find out what you could be doing better, what you could be doing more of or less of, etc. 2️⃣ It Starts Internally: Inclusion within the team is essential, make sure everyone is confident and comfortable around all things inclusion and disability. 3️⃣ Be Nationally Representative: Your consumers want to be represented in your marketing, make sure you don't forget anyone, not even the Disabled community (the largest minority in the world! 🌍) If you want to be like Strongbow, and become a truly inclusive brand, get in touch today and we'll guide you through the whole process 💜 https://lnkd.in/e4eNp3p9 VD: Clip from a Purple Goat vlog. Grace, Senior Brand Manager at Strongbow, is talking to the camera, she's a white brunette female wearing a striped top. #Inclusion #BusinessTips #Marketing #InclusiveMarketing #Disability #DisabledCommunity #DisabilityAwareness #MarketingAgency #SocialMediaMarketing

 Gear up your brand for Pride Month! ⠀ Read Our guide will help you create impactful campaigns. ⠀ Use merchandise to help raise awareness on LGBTQ+ issues ⠀ Get your FREE logo makeover in rainbow hues ⠀ #PrideReady #SpreadLove #pride2024 #identitymerchandise

As we celebrate Pride Month, it helps businesses to look at how they can engage better with LGBTQIA+ customers. Horowitz Research has released pretty strong consumer information showing that brands that support the LGBTQIA+ community do see a solid payoff. While representation in marketing is one way to show support, there are deeper ways. Discover fresh insights on how five brands are successfully and authentically connecting with LGBTQIA+ consumers. https://lnkd.in/eMYFGgay #LGBTQIA #marketingstrategy #LGBTQMarketing #advertisingdiversity #PrideMonth #prideadvertising

Embrace authenticity! Our blog is your guide on how to steer clear of rainbow washing. Learn how to genuinely support the LGBTQ+ community and avoid performative gestures with real examples of brands who have done exactly that. #pridemonth #rainbowwashing #inclusivebranding #pride2024

While some marketing tactics have become commonplace during Pride Month, true inclusivity requires a deeper and long-term commitment. 👉🏾Swipe to see our actionable tips for crafting impactful Pride Month campaigns that go beyond surface-level gestures. Want more insights? Read the full blog at this link, and let us know: Which brands do you think have successfully championed the LGBTQIA+ community and its history during Pride Month? https://lnkd.in/g_czVUiJ #PrideMonthMarketing #InclusiveMarketing #AuthenticStorytelling #LGBTQIARepresentation

Brandwashing is a relatively new practice where a brand is altered to become more appealing to specific groups of communities, even though this new narrative is not aligned or genuine with the brand's original values. We have often seen this happening when brands appropriate social movements or celebrations, such as Pride and Juneteenth. However, these efforts are usually limited to only weeks or months. While a sea of rainbow logos and commemorative products might flood the social media feeds and store shelves, it's crucial to consider the valid messages behind these campaigns. Often, companies jump on the bandwagon of these significant days without a history of supporting the LGBTQ+ community or racial justice issues. This performative marketing can feel inauthentic and even exploitative. Today's savvy consumers can see through a campaign designed purely to capitalize on a trend. Imagine a clothing brand notorious for poor labor practices suddenly releasing a limited-edition Pride collection. This inconsistency would likely be met with criticism, not praise. Brandwashing can trivialize the issues these days represent, turning them into mere marketing fodder. Instead of performative gestures and easy adaptations of your logo, focus on building genuine connections with your audience. Here at Conquista, we help businesses develop a robust brand value system that aligns with their actions and sustainably resonates with the communities they want to reach. We believe in crafting a brand story celebrating inclusivity and authenticity year-round, not just during parades and holidays. Contact us today, and let's work together to define a brand that fosters trust and inspires real action. We can help you go beyond surface-level marketing and create a brand that stands for something meaningful. #WeAreConquista #Branding #Business #Pride #Brandwashing ##Values #Audiences #Genuine #Creation #Connections #Authentic

Infuse seasonality into your March content by celebrating a few of these days with us! 👇👇 😍 Show off your team for #EmployeeAppreciationDay (March 1) by introducing your followers to the team and sharing behind-the-scenes clips of them working through daily tasks and routines. 💁♀️ For #InternationalWomensDay (March 8) tell a story about a woman who inspires you, has taught you something valuable, or changed your life in some way! You could also remind your audience that empowering women empowers humanity and share a free tip or training to empower your audience. 🍀 For #StPatricksDay (March 17) share memes, jokes, or puns that are on theme and relate to your industry. You could also highlight local pubs to celebrate at, and post photos of your team enjoying a pint! If you own a pub or even a clothing store with some green items, plan and promote your sales in advance! 🌸 For #FirstDayOfSpring (March 19) participate in some spring cleaning on your socials by clearing your DMs, refreshing your bio, and updating your links, pins, or highlights. Get to know your audience and ask them their goals for this new season, or help them enter the new season by sharing how your offer helps them create a better life! 🏳️⚧️ For #TransgenderDayOfVisibility (March 31) share resources, such as helplines, support groups, educational materials, or petitions that benefit transgender individuals and allies. Also consider reposting content and stories from transgender individuals or organizations making a difference to help educate, and spread awareness and kindness. Check out more March content ideas on our IG! instagram.com/yycthree #contentideas #marchcontent #contentmarketing #socialmarketing #digitalmarketing #socialmediamarketing #socialmediamarketer #socialmediamanager #marketingtips