MBM’s Post

Last night we had the pleasure of joining Tourism Australia for their industry briefing. The theme was simple - looking forward - and we heard from both Tourism and Events Queensland's Patricia O'Callaghan and Tourism Australia's Phillipa H. on the opportunities (and headwinds) ahead in 2024 and beyond. Here's a few of the standouts for us 👇 ✔️ 2024 will be the year we get to above 2019 inbound passenger numbers - and we can start looking forward in our data rather than behind ✔️ New aviation routes are going to open the world to Australia - but we have a job to do - because each plane that comes in with visitors needs to be filled in return ✔️ AI is the great unknown - but there's some exciting (and nerve-wracking) potential in outbound distribution ✔️ Sustainability remains top of travellers minds and continues to grow Due to being head down tail up on a couple of major projects, our team won't be at DestinationQ this year for the first time in six years (!!!) but we were so glad to have made one more tourism networking opportunity happen before the year was out! #mediamortar #tourismtrends #contentmarketing

🌍 Today, we're celebrating International Tourism Day, a reminder of the incredible beauty and rich cultures our world offers. 🗺️ As someone deeply involved in travel and hospitality, this day means a lot. It's a chance to think about how tourism can bring people together, create understanding, and boost economies. I've seen firsthand how tourism can change not only places but also lives. It's all about making connections – connecting people with new experiences, helping businesses grow, and bringing the world closer. Tourism isn't just about fun; it's a big part of global trade. Today, let's take a moment to appreciate the wonder of tourism. Whether you love to travel, work in the industry, or just enjoy exploring new places, let's all commit to making tourism responsible and eco-friendly. Let's keep writing the story of travel and hospitality while protecting our planet and its cultures for future generations. Happy International Tourism Day! 🌏✈️🏨 #InternationalTourismDay #Travel #Hospitality #Culture #Sustainability

𝐊𝐞𝐲 𝐓𝐡𝐞𝐦𝐞𝐬 𝐟𝐨𝐫 𝐓𝐫𝐚𝐯𝐞𝐥 & 𝐓𝐨𝐮𝐫𝐢𝐬𝐦 𝐢𝐧 𝟐𝟎𝟐𝟒 Global travel recovery will continue in 2024 despite a slower economic backdrop. The travel resilience in #NorthAmerica, #Europe, and #MiddleEast is set to continue as consumers continue to prioritise travel while #AsiaPacific recovery will gain momentum. ➡️ #Global #international #visits are forecast to regain 2019 levels in 2024. ➡️ #Chinese #outbound #travel to gain momentum in 2024. ➡️ The #cruise sector will see continued #recovery in 2024 as #deployment schedules continue to improve. ➡️Multiple major #events are scheduled for 2024, including the #Olympics in #Paris, #UEFAChampionship in #Germany and the #T20CricketWorldCup in #US & #Caribbean; these will present key opportunities for growth. Our Travel Industry Monitor (TIM) survey identifies that the top type of #leisure #travel in 2024 will fall within the '#cultural and experiential' category, as #visitors seek more activities and #experiences beyond #destinationresorts. Learn more here: https://shorturl.at/dhpHJ Tourism Economics

Let's take a moment to appreciate the remarkable economic milestones achieved in the tourism sector during the past year: 🔹Remarkable Growth: In 2023, the global tourism industry reached a significant financial peak, with tourism receipts soaring to USD 1 trillion. This achievement represents a substantial 50% growth since 2021, highlighting the sector's rapid recovery and economic significance. 🔹Key Contributors: Nations like Germany, the USA, and Italy played a crucial role in this success story. Their increased spending on outbound travel significantly boosted the global tourism economy, reflecting a renewed confidence in international travel. 🔹Looking Forward: As we step into 2024, the tourism industry is on the cusp of a complete revival. Despite challenges such as economic uncertainties and geopolitical factors, the sector is optimistically gearing up to surpass pre-pandemic performance levels. 🔗 For more in-depth analysis and future projections, check out the UNWTO World Tourism Barometer. #Travel2024 #TourismStatistics #WorldExploration #channelmanager #bookingengine #hotelsoftware #onlinesalesagency #hotelmanagement #OTAs #booking #hotels #expediacom #bookingcom #hotelsoftware #hotelreservations #onlinereservation #hotelrevenuemanagement #onlinetravelagecy #hoteldistribution #travelwebsites #hoteltech #TourismEconomicImpact

TIA welcomes the release today by the Hon. Matt Doocey, the Tourism and Hospitality Minister, of the Strategic Business Plan of the Tourism Data Leadership Group (pictured).   This marks a major step to improve the provision of quality data to support decision-making on and about the tourism industry, New Zealand’s second-largest export industry.   With the plan in place and several important projects defined, the Ministry of Business, Innovation and Employment will work to implement these over the period ahead. Projects include new data on domestic travel, short-term rental accommodation, visitor volumes and flows, and community sentiment, and a new Tourism Data Partnership Fund has been established to support initiatives within the sector itself.   This is a major milestone, and we appreciate the government’s continued support for this programme, and for the new data that the programme will generate. This is a major step in advancing Tourism 2050 – a Blueprint for Impact that identified ‘Power up Data and Research’ as one of its ten Actions. Find the Blueprint here - https://lnkd.in/gDuYziYp    

First day back in London with ETOA. A session full of data with insights, trends, expected consumer behaviour and new approaches to tourism. 3. Key points: - [ ] So far, statically, heat waves and its consequences don’t seem to decentivize consumers from souther European countries. However last minute travellers, in August, favoured destinations in Northern Europe - [ ] There’s a big increase in multi destination holidays for long haul travellers - [ ] Latin America premium class travellers went up 19%. With Mexico growing 40% then Columbia and Chile following close by

Travel and tourism business across the Asia-Pacific region is improving following the pandemic disruption, with the region recording 497.5 million international arrivals in 2023 – 73 per cent of 2019’s performance, shares Noor Ahmad Hamid, CEO at Pacific Asia Travel Association (PATA), who anticipates an even higher number once all NTO data is published. However, the pace of recovery differs across the diverse region, with growth rates varying across countries and even cities within the same country. While it is normal for destinations to record different levels of traveller interest and footfalls, Noor said the uneven pace of recovery for the region leads to overcrowding in popular locations as well as challenges in attaining sustainable growth, human resource distribution, and maintenance of service standards. Noor discusses these issues, solutions deployed so far to better manage tourist flows, and more in the first episode of #TTGConversations Five Questions video series for 2024. #travelandtourism #travelrecovery #overtourism #tourismmanagement

🌐 WTM Global Travel Report 2023 Unveiled 🌐 Despite rising travel costs, the 'revenge travel' trend is still thriving, keeping demand robust. However, higher prices 📊 pose a significant challenge for the industry, alongside staffing issues.🚀 The report highlights tech solutions to address workforce shortages, major events making a comeback, and a rising demand for unique experiences. 🌍 Global tourism's rebound remains strong, with predictions of over 1.25 billion outbound trips by the end of 2023. 🌟 Explore the full report to uncover the possibilities in the evolving travel landscape. ⬇️ https://loom.ly/whO9kdE #Sciant #WTM #GlobalReport #Travel #Hospitality