Stratechery - Disney's Taylor Swift Era
Source: https://lnkd.in/gCq3nqWH
#taylorswift #disney #businessmodel #stratechary #interestingread
Highlights:
The end result is the inversion you see in Disney’s recent results. Disney is, from this point forward, not much different than Taylor Swift: sure, there is money to be made (hopefully) in areas like streaming, but the real durable value and outsized profits will come from real life experiences. This is, to be sure, a good business, but it has its limits: it is remarkable that Swift performed six shows in seven nights in Los Angeles, but it was still only six shows; concerts don’t scale like CD sales used to. Disney, similarly, only has so many theme parks, that only accommodate so many people, and operating those theme parks takes significant ongoing resources.
It’s interesting, then, to observe how differently Swift and Disney are perceived at this moment in time: I opened with Simmons analogizing Swift to Jordan, and I think it’s a fair comparison; the reality of the fractured world wrought by the Internet is that any star who can emerge from the noise becomes bigger than anything we have seen before, from hunger for a unifying experience if nothing else, and admission to that experience becomes valuable through unprecedented demand combined with physically limited supply.
That limitation, though, implies a lack of scale, which means that Swift is as big as she will ever be; that’s ok, because it’s bigger than anyone has ever has been. Disney, meanwhile, may have its own physical experiences, made valuable by their scarcity, but it will never be as valuable as owning distribution. The best thing Iger can do now is move the company on from the heights it once reached; maybe someday Disney and its investors will forget that those outsized profits ever existed.
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