McLaren Racing’s Post

Exciting times for the F1 with the buzz around Lewis Hamilton's potential move to Ferrari in 2025 (I am eagerly awaiting a social media update or some press conference for some C L A R I T Y). Sorry to be that person but my focus is on Carlos Sainz! (As a future Sainz WAG, I need to know where my head needs to be at.) The prospect of a season without him is causing me quite an internal stir. The big question lingers – where will Sainz go next? (If dare I say it, anywhere...😱) Naturally, I have to draw parallels to the world of recruitment, there are key takeaways from the unfolding F1 drama: --->No Contingency Moves: Hamilton's move won't be a contingent basis, a 'wait and see how you perform' scenario. It's a reminder – in recruitment and career decisions, settle for nothing less than a clear path and commitment. If Hamilton wouldn't accept such uncertainty, neither should you! I was reminded recently that recruitment is the only industry where things happen on a contingent basis and I am glad my mindset has been changed around this!) ---->The Hot Seat at Mercedes: The Mercedes seat is undoubtedly desirable, but it raises questions. A hot seat doesn't guarantee success – much like a coveted role in a company, it's crucial to assess why it's open. Is the product less desirable? Overpriced? Too corporate? Underpaid? Always evaluate the context before making a move. Head Turner for All: Just like in recruitment, a hot seat attracts attention. Even those in secure positions may find their heads turned. It's a reminder that opportunities can arise unexpectedly, and individuals must be open to exploring new possibilities. On a personal note, my frustration is further propelled, since I decked myself out in Sainz gear over the years, ERGH. As the F1 drama unfolds, so do the lessons for the career enthusiasts among us. Here's to a silly season, an exciting start for 24/25 races ahead and strategic moves; which btw, if you are looking to make strategic marketing moves for your recruitment agency in 2024, hit me up as I could be the Hamilton to your Toto (AKA a great and mutually beneficial partnership for a long time!) #f1 #marketing #Recruitment

I'm currently drafting a comparative analysis of the various sporting events I've experienced, aiming to provide specific insights into the differences between my F1 and Le Mans experiences. However, I didn't want to miss the opportunity to highlight a remarkable experience I had with the Hertz Team Jota at Le Mans this past weekend. Witnessing a team pull together for a single purpose larger than any individual is something I will remember forever. For those who don't know, in the team's last session on Thursday, the #12 car, which had qualified in 8th position, crashed. Initially thought to be a minor issue, the team later realized that the chassis was compromised. Over the next 36 hours, they sourced another Porsche hypercar, stripped it down, and rebuilt their car—a process that would typically take three weeks. The entire team worked around the clock to have the car ready for their drivers. Working with the WEC, they were allowed to take the car to a nearby airport runway for a "shake down" to ensure everything was functioning correctly. It's amazing to think about, especially when you consider that all the other teams had rested and made minor adjustments to their cars since Wednesday. This team had no window to rest and recharge; they had to continue supporting their car through the next 24 hours of the race. When I asked one of the team members how he was doing, he responded, "It feels like I'm jet-lagged, just keep going." Not only did they rebuild a car, but they also rebuilt a car that competed for 24 hours and finished in 8th place. Incredible. As a sports marketer, these are the experiences and magic you sometimes get to share with your clients when you partner closely with high-performance teams. On reflection, what an event, what a group of individuals, what a team. Well done!

Just imagine that you’re sitting in a nice BMW and you need to drive along a route you know, to arrive at a destination you are familiar with. Alongside you, in an identical BMW, is an experienced Formula1 driver who is also familiar with the route and the destination. In a race who would get there first? Unless the other driver decides to take a nap on the way, he’ll beat you to the destination by some distance…but you’ll get there too, it’ll take a little bit longer, but what’s going to stop you? There aren’t too many jobs where being blessed with a special ability is required and not having it excludes you from getting great results, but for some reason, sales is seen like that. Yet I’ve always seen selling as a really simple 5-step process: Step 1. Find something you want to sell. Step 2. Find someone who you think might need it. Step 3. Suggest why they might want what you have. Step 4. Tell them how much it costs. Step 5. Ask if they want some It’s only in fables that tortoises beat hares in races, in real life people who are more experienced or more talented will usually get results a bit faster and a bit more regularly, but that’s ok. It only becomes a problem when we make it too significant and continue to labour under the misconception that it’s a race and that there’s somebody we need to beat when in reality all we need to do is know the route and keep moving forward. Check out our Simple Selling membership and find out how you can increase your sales this year at https://lnkd.in/eTimsAcy #sales #salescoaching #salesenablement #salesexcellence

Just imagine that you’re sitting in a nice BMW and you need to drive along a route you know, to arrive at a destination you are familiar with. Alongside you, in an identical BMW, is an experienced Formula1 driver who is also familiar with the route and the destination. In a race who would get there first? Unless the other driver decides to take a nap on the way, he’ll beat you to the destination by some distance…but you’ll get there too, it’ll take a little bit longer, but what’s going to stop you? There aren’t too many jobs where being blessed with a special ability is required and not having it excludes you from getting great results, but for some reason, sales is seen like that. Yet I’ve always seen selling as a really simple 5-step process: Step 1. Find something you want to sell. Step 2. Find someone who you think might need it. Step 3. Suggest why they might want what you have. Step 4. Tell them how much it costs. Step 5. Ask if they want some It’s only in fables that tortoises beat hares in races, in real life people who are more experienced or more talented will usually get results a bit faster and a bit more regularly, but that’s ok. It only becomes a problem when we make it too significant and continue to labour under the misconception that it’s a race and that there’s somebody we need to beat when in reality all we need to do is know the route and keep moving forward. Sign up for our Alternative Sales Bulletin for more tips and strategies that make selling simple at https://bit.ly/3sCkQJS #sales #sellingskills #salescoaching #salesdevelopment #salesexcellence #sellingtips #authenticity

Just imagine that you’re sitting in a nice BMW and you need to drive along a route you know, to arrive at a destination you are familiar with. Alongside you, in an identical BMW, is an experienced Formula1 driver who is also familiar with the route and the destination. In a race who would get there first? Unless the other driver decides to take a nap on the way, he’ll beat you to the destination by some distance…but you’ll get there too, it’ll take a little bit longer, but what’s going to stop you? There aren’t too many jobs where being blessed with a special ability is required and not having it excludes you from getting great results, but for some reason, sales is seen like that. Yet I’ve always seen selling as a really simple 5-step process: Step 1. Find something you want to sell. Step 2. Find someone who you think might need it. Step 3. Suggest why they might want what you have. Step 4. Tell them how much it costs. Step 5. Ask if they want some It’s only in fables that tortoises beat hares in races, in real life people who are more experienced or more talented will usually get results a bit faster and a bit more regularly, but that’s ok. It only becomes a problem when we make it too significant and continue to labour under the misconception that it’s a race and that there’s somebody we need to beat when in reality all we need to do is know the route and keep moving forward. Sign up for our Alternative Sales Bulletin for more tips and strategies that make selling simple at https://bit.ly/3sCkQJS #sales #sellingskills #salescoaching #salesdevelopment #salesexcellence #sellingtips #authenticity

Just imagine that you’re sitting in a nice BMW and you need to drive along a route you know, to arrive at a destination you are familiar with. Alongside you, in an identical BMW, is an experienced Formula1 driver who is also familiar with the route and the destination. In a race who would get there first? Unless the other driver decides to take a nap on the way, he’ll beat you to the destination by some distance…but you’ll get there too, it’ll take a little bit longer, but what’s going to stop you? There aren’t too many jobs where being blessed with a special ability is required and not having it excludes you from getting great results, but for some reason, sales is seen like that. Yet I’ve always seen selling as a really simple 5-step process: Step 1. Find something you want to sell. Step 2. Find someone who you think might need it. Step 3. Suggest why they might want what you have. Step 4. Tell them how much it costs. Step 5. Ask if they want some It’s only in fables that tortoises beat hares in races, in real life people who are more experienced or more talented will usually get results a bit faster and a bit more regularly, but that’s ok. It only becomes a problem when we make it too significant and continue to labour under the misconception that it’s a race and that there’s somebody we need to beat when in reality all we need to do is know the route and keep moving forward. Check out our Simple Selling membership and find out how you can increase your sales this year at https://lnkd.in/e3RAWiMd #sales #salescoaching #salesenablement #salesexcellence

🏎️ Exciting Journey Unveiled! 🌟 Last May, amidst the thrill of the Monaco GP, John Elkaan extended a casual invitation to Lewis Hamilton, beckoning him to join the ranks of Ferrari. Lewis, however, turned down the initial offer. Fast forward to winter, a pivotal moment emerged. John, persistent and strategic, presented Lewis with a multi-year deal from Ferrari. This time, it was more than just an informal chat; it was a carefully crafted proposition. Here's where the salesmanship comes into play. Prior to this, Lewis had sought a three-year commitment from Mercedes, only to be met with a one-year compromise. Feeling perhaps undervalued, Lewis found himself at a crossroads when John Elkaan, with persuasive finesse, made another compelling pitch. In the world of Formula 1, negotiations are as crucial as laps on the track. The intricate dance between team and driver mirrors the essence of effective sales – understanding needs, presenting opportunities, and clinching the deal. Ultimately, Lewis, weighing the scale of opportunities, saw a brighter future with Ferrari than with Mercedes. Cheers to the strategic dance of salesmanship that brought us to this thrilling chapter in Lewis Hamilton's career! 🏁 #Formula1 #SalesStrategy #careermoves

In the world of Formula 1, we often marvel at the skill and talent of drivers like Max Verstappen. Their victories on the track are celebrated, their faces plastered on billboards, and their names known to millions. But behind every successful driver, there's a team of dedicated individuals working tirelessly in the shadows, away from the spotlight. Think about it: Max Verstappen might be the one crossing the finish line first, but he's supported by an entire team of engineers, mechanics, strategists, and countless others who make it all possible. They're the unsung heroes of the sport, the ones who ensure that every bolt is tightened, every strategy is executed flawlessly, and every detail is accounted for. The same is true in every aspect of life, whether it's in business, academia, or any other pursuit. While the spotlight may shine brightest on the ones at the top, it's important to remember and appreciate the contributions of those who work behind the scenes. #TeamWorkMakesTheDreamWork #BehindTheScenesHeroes

Christmas has come early at 7th Sense - no it's not quite a Valkyrie delivered to our office but we have been mentioned in this excellent article about Aston Martin Lagonda Ltd and their work to continue evolving with the times. It's always an absolute pleasure working with iconic car manufacturers like Aston Martin and you can find out more about our work with them here: https://lnkd.in/eRA9iptm #MRX #Insights #MarketResearch #AstonMartin