Media FRENZY Global’s Post

3 REASONS YOUR BRAND IS FAILING! I think most of us have finally figured out that your logo is not your brand. Your brand is: ✔️ A promise ✔️ An experience ✔️ A culmination of deep feelings but perhaps most important… YOUR BRAND IS A RELATIONSHIP! And like all great relationships, there are foundational elements that are necessary to nurture and grow. So, unless you want your brand to be a shallow failure, start by honoring these three critical ingredients of healthy relationships. 1- DELIBERATE PRESENCE Be deliberate about becoming a living embodiment of your brand voice, values, and missions. Then show up with the intention of being genuinely present. 2- CONNECT FREQUENTLY One of the hallmarks of great relationships is the frequency of connection. Great relationships don’t disappear. They show up, especially when it matters. 3- AUTHENTIC VALUE Give the gift of genuine value to your audience. Solve their problems, fulfill their needs, and go beyond expectations to engage, entertain, inform and transform. Some may encourage us to “fake it until you make it” but please: NEVER FAKE A RELATIONSHIP! Every person you have the privilege of engaging should be honored with respect and kindness. IT’S THE RIGHT THING TO DO… and it is amazingly fulfilling! Are you with me? I believe In you! With much love- Bill❤️ #SpiritMedia  #7DRM  #Brand

Purpose is the heartbeat of your brand, but let's dig deeper—what brings your brand to life? 💓 Simply put, it’s the essence fueling decisions and actions, making your brand truly alive. John Lewis & Partners is a company that shines here, embodying purpose beyond profit. What John Lewis teaches us: - Commitment to quality and service: more than selling products, they create trust and belonging among customers and staff. - Employee ownership model: Every staff member has a stake in the company's success, translating into unparalleled customer service. - Transparent practices: their approach to business fosters a community built on mutual respect and shared success. Why does this matter to your brand? - Purpose-driven brands build deeper connections: they go beyond transactions to create stories that resonate on a human level. - Living your purpose transforms your brand: from the products you sell to the culture you nurture, purpose is the guiding light. Eager to see how purpose can transform your brand from the inside out? Our latest blog explores the tangible ways purpose can be integrated into every facet of your brand. And discover how to make your brand's purpose palpable, creating not just a business, but a community.  #BrandPurpose #CreativeAgency 

Knowing your brand isn’t working is frustrating when you don’t know why. If you are struggling with your brand I wanted to help you with some Ideas to strengthen it. Ask your team to write down what your company does and what you stand for. The answers will be enlightening and help you understand if you are all pulling in the same direction. If there are discrepancies then you need to align what you stand for internally and ensure your proposition, values and mission is understood and embodied by your people first. Your brand isn’t something you give to your people, it’s something they should feel part of. Don’t leave them behind - they are vital to your journey. #BrandAdvise #Teamwork #BrandTips

Why do some brands effortlessly stand out while others blend into the background? It's not just about having a unique product or service... it's about celebrating what makes your brand uniquely YOU. I believe that embracing your brand’s individuality isn’t just beneficial; it's essential for memorable success. In my latest blog post, I dive into the transformative power of individuality in the branding world. You'll learn through stories of iconic brands like Ben & Jerry's, Dollar Shave Club, and TOMS, how leveraging uniqueness has not only set them apart but also cemented their place in the hearts of consumers globally. Here's what makes individuality so crucial: Memorability: Stand out in a saturated market with a distinct brand identity. Connection: Build deeper relationships with your audience through authentic storytelling. Loyalty: Foster a strong, loyal community by being true to your brand’s values and mission. Ready to dive deeper and see how you can make your brand truly unforgettable? Click through to read the full post and discover how to turn your uniqueness into your greatest strength. Let’s make your brand shine! 🔗 Read the full post by visiting https://lnkd.in/e7vK2PUJ #Branding #BusinessGrowth #UniqueBrands

Why do some brands rise above the noise? Because they’ve mastered their WHY and WHAT. Successful brands aren’t built on wishful thinking; they’re rooted in purpose and laser-focused offerings. Forget the smoke and mirrors—clarity is king. Balance your brand’s WHY and WHAT, and behold the path to success. Many have said it before—branding isn’t just about visibility; it’s about forging genuine connections. And here’s the golden rule: brands flourish on the same principles as genuine connection—transparent communication and a story that evolves with the timeless ethic of reciprocity—treat others as you wish to be treated. Embrace it, and watch your brand weave its magic. #WholeheartedBalance #TuesdayThoughts #Branding #BrandPurpose

Infusing your brand's core values is like giving your brand a soul! These values aren't just words on paper; they're the heartbeat of your brand, guiding every decision and interaction. When you genuinely embody your core values, you create a magnetic connection with your audience on a human level. It's about empathy, integrity, and authenticity—putting people at the center of everything you do. So, whether it's in personal branding or building a business, remember: your core values are your North Star, illuminating the path to success with purpose and passion. #BrandValues #personalbranding #Authenticity #PurposeDriven

Why Your Brand is Failing (And How to Turn it Around with One Simple Shift)! Building a brand isn't about promoting yourself, it's about helping others. The most successful brands don't focus on their own story, but on the stories of those they serve. 🤔 Reflect on this: 1️⃣ Are you making your brand about you, or about the people you're trying to help? 2️⃣ Are you shouting about your features, or whispering about the benefits you provide? 3️⃣ Are you trying to fit in with the crowd, or standing out by being remarkable? 💡 Tips for marketers: 1️⃣ Focus on the transformation you offer, not just the transaction: Instead of just selling a product or service, focus on the positive change it brings to customers' lives, and highlight that in your branding. 2️⃣ Use your brand to amplify the voices of others, not just your own: Share the stories and successes of your customers, partners, or community, and use your platform to elevate their voices and perspectives. 3️⃣ Embrace your weirdness and don't try to be like everyone else: Celebrate what makes your brand unique and different, and don't try to conform to industry norms or expectations - authenticity and individuality are key to standing out. A brand is a promise, not a logo. Keep your promise by serving others. #branding #thoughtleadership #thethoughtleaderway

🚀 Day 1 of our 5 P's To Enhance Your Brand Challenge is all about PURPOSE! 🔥 Finding your brand's mission and sharing it with the world is the first step towards success. 💪 Let's dive in and discover your brand's true purpose. 💡 #brandchallenge #purpose #WomeNomic$

Embrace Your Uniqueness! I want to remind you that you are UNIQUE👌👌 Your blend of talents, passions, and experiences sets you apart. And guess what? Embracing your uniqueness is the key to skyrocketing your personal brand! Authenticity is the magic ingredient. By being true to yourself, you build trust and establish connections. Your distinctive qualities make your personal brand unforgettable, setting you apart from the competition. Embracing diversity fosters innovation and opens doors to collaboration. So, celebrate your individuality! Let your personal brand reflect your journey, accomplishments, and passions. Embrace your uniqueness and let it guide you to a remarkable personal brand. Be the light that inspires. Be YOU! ✨ Have an amazing day, everyone! Dami Oguntade Personal Brand Coach ❀ꗥ～ꗥ❀ 𝐈 𝐡𝐞𝐥𝐩 𝐲𝐨𝐮 𝐮𝐧𝐜𝐨𝐯𝐞𝐫 𝐲𝐨𝐮𝐫 𝐮𝐧𝐢𝐪𝐮𝐞𝐧𝐞𝐬𝐬 𝐚𝐧𝐝 𝐬𝐡𝐨𝐰𝐜𝐚𝐬𝐞 𝐢𝐭 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐰𝐨𝐫𝐥𝐝 𝐭𝐨 𝐬𝐞𝐞 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐬𝐞𝐥𝐟 𝐝𝐢𝐬𝐜𝐨𝐯𝐞𝐫𝐲 𝐚𝐧𝐝 𝐀𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐛𝐫𝐚𝐧𝐝𝐢𝐧𝐠 𝐰𝐡𝐢𝐜𝐡 𝐟𝐮𝐞𝐥𝐬 𝐢𝐦𝐩𝐚𝐜𝐭, 𝐢𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞 𝐚𝐧𝐝 𝐦𝐨𝐫𝐞 𝐢𝐧𝐜𝐨𝐦𝐞. ❀ꗥ～ꗥ❀ #personalbranding #shineyourlight

Beyond Fitting In: Building a Brand Where it Belongs My insides from the Flip Side blog at this time is on building a brand from the sense of belonging. Imagine building your brand (business) not to conform to others' expectations, but to cultivate a sense of belonging. Just like individuals, what if you treat it as a human being? Why I asked this question because imagine, while working on building your business (brand) instead of trying to fit in, you would rather work from the point of belonging. In building your brand don’t try everything just to be loved by others, instead teach others how to love you by staying true to your values. Simple? Yes, it is simple! Follow me for more Flip Sides like this, for more insides for creative business industries, and don’t forget to have a look at previous ones. #brand #brandbuilding #brandpositioning #belonging #business #buildingabusiness