Media FRENZY Global’s Post

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Don’t be a Philistine. It’s far too easy to become narrow-minded during the brainstorming phase of the creative process, leading to an idea being squashed before it has time to be properly nurtured. When we're in the ideation phase at FRENZY, we push each other to keep it high-level. Don’t soften the core thought or back down for fear of being too edgy! These types of ideas are often the bold and out-of-the-box ones we’re on the hunt for – for ourselves and our clients. The next time you’re brainstorming or proposing a concept, don’t equivocate or shut down too quickly — leave room to let the idea be the idea. #CreativeLeadership #BoldIdeas #MarketingStrategy #EmbraceCreativity

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