Mediabrands Content Studio’s Post

Being independent comes naturally to us at Liwa Content.Driven. We’ve been proudly autonomous for over three decades. What makes us prouder today is that this independent vision – to think and create boldly – has been recognized at the prestigious Effie Awards Index. To be named one of MENA’s Most Effective Independent Agencies 2023, by as credible an authority as the Effie Awards Index, is testimony to our creative, strategic and production prowess. But to be independent is not to work in isolation. It’s to have your voice yet be collaborative, to co-create your best work through winning partnerships. It’s to find synergies in excellence with partners and work towards creating a whole that’s greater than the sum of its parts. A shining example is our association with the Publicis Groupe, with whom we enjoy a long, cherished relationship that results in consistently award-winning work. The Effie Awards Index identifies the most effective companies in marketing and advertising by analyzing finalist and winner data from Effie Award competitions around the world. Announced annually, it’s the definitive ranking of effectiveness – and we’re delighted to part of this elite club. A huge Thank You to every associate of ours who helped to make this possible. From our talented in-house teams to amazing agency- and brand-partners. Thanks to each of them, we continue to be bold, be independent, be Liwa Content.Driven. #MENAEffie #Effie #MarketingEffectiveness #Marketers #Creatives #Advertising #Awards #AwardingIdeasThatWork

Last week, Publicis Groupe announced the global expansion – including a major hub in South Africa – of PXP its future-facing production network designed to create integrated consumer experiences for brands while unlocking the value of content through data, technology, platform expertise and industry relevance. “Creative content production is possibly one of the most rapidly changing areas in the marketing and advertising industry as it’s driven by the rule of data, the fragmentation of platforms, the technology revolution and the endless search for simplicity and efficiency,” says Heidi Nelson, Publicis Groupe Africa SVP and Production Practice Head. “PXP isn’t just about changing production; it’s about setting new standards. This expansion shows how committed we are to creativity, innovation and working smarter in a fast-changing world,” says Peter Little, Chief Creative Officer, Publicis Groupe Africa. Read the full story below. https://lnkd.in/dc9X3x9W

Agencia EFE EFEComunica the #branded content and #promotion arm of the EFE Agency, has extensive experience in #organizing #events for #Latin and #Latin #American audiences. We provide dynamic #event #organization and comprehensive #multimedia #coverage, distributing and #publishing content across our #extensive #news #network. The success of #our #forums lies in our ability to #amplify your #ideas and #messages through channels with a #broad #impact on our more than #700 #media clients in the Americas. #EfecomunicaEvents #LatinAudienceEngagement #MultimediaCoverage #BrandedContent #EFEAgency #EventOrganizer #MediaAmplification #LatinAmericanForums #ContentDistribution #NewsNetwork #MediaPartnerships #AudienceImpact #BrandedContentSuccess #EFEBranding #EventExcellence

➡ In case you missed it, Charlotte Lee, OMD APAC CEO, and Georgina McKinnon, CEO Content, Omnicom Media Group New Zealand and APAC, discuss OMD's tech platforms and offer advice for brands in the region. According to Charlotte, understanding and unlocking those places where culture and content connect is critical for many businesses in the modern landscape. "Especially with the rise of eCommerce capabilities across platforms, this landscape of culture, content, and commerce is going to be a major area of focus for us all moving forward," she added. Watch the full episode here: https://lnkd.in/eMw_sPnK #content #tech #culture #commerce

In the 20-plus years I've worked in this industry, I've witnessed a remarkable shift in the approach of the ad agencies we collaborate with at Full View Productions and prominent Fortune 500 and Fortune 1000 organizations we've directly engaged with. Like it or not, short-form content is a game-changer and essential to connecting with their audience. My team cuts no corners in our creative process, even in shorter videos. Quality always comes first. 🎥🌟 #AdaptAndExcel #ShortFormContent #QualityMatters"

Kudos to Publicis Group for Spearheading PMCI's Monthly Content Catch-Up! It's great to see Publicis Group, led by Sha (Shatrughan), taking the initiative to bridge the gap between agencies and partners. Their PMCI's Monthly Content Catch-Up is a commendable effort to keep media agencies informed about the latest content and innovation opportunities across broadcasters and publishers. As Publicis Media rightly stated, "staying connected and innovative is key." The "Xa mặt cách lòng" ("out of sight, out of mind") philosophy behind this initiative shows their commitment to fostering collaboration and generating innovative ideas. This is the way forward - a collaborative effort where partners are seen as part of the team, and everyone can come together to brainstorm and elevate the standards of advertising. By giving a chance to the many creatives whose talents need this platform, Publicis Media Groupe is setting a great example of inclusivity and innovation. It's much appreciated that Publicis has invited mid to small players to be part of this event. This inclusive approach is the key to breaking the norms and unleashing the full potential of the advertising industry.

In the ever-evolving world of advertising, branded content is emerging as a key strategic tool. The Goat Agency's Ellie Hooper sits down with John Steinberg, CEO of Future PLC, for an insightful conversation about the evolving advertising landscape. They explore the shift from awareness to upper funnel activity and discuss how virtual private networks (VPNs) are gaining prominence in an era where privacy is paramount. Discover the innovative strategies they're employing to captivate audiences and adapt to the changing consumer needs in today's dynamic media landscape: https://lnkd.in/eUbRSHjq _ #GroupMCannes

Cannes on Camera… Mark Johnson, Editor of Mediashotz was at Cannes Lions International Festival of Creativity talking to agency leaders about ads, brands, campaigns and content. He met with Amplify’s Head of Strategy Culture and Comms Sophy Vanner Critoph, to discuss how the agency continues to focus on connecting people, brands and culture against a rapidly changing media and marketing landscape. Commenting on getting it right while marketing is moving so fast, Sophy said: “For us, it’s always been wonderful that our DNA is about connecting people, brands and culture. We are not specifically stuck in a channel or a specific vertical. Everything we do is about getting to know real people, knowing what they love, what they hate, and how they spend their time. As long as we truly understand the audience and are not just reading off reports, we are getting into those communities and talking to people, or on social media platforms understanding what people are saying, then we are not going to go too far wrong.” Watch the full interview here: https://lnkd.in/eX8DkPt8 #creativity | #Cannes | #CannesLions | #content | #brandexperience | #experiencedesign | #experientialmarketing

In the age of endless scrolling and information overload, capturing the attention of consumers has become a D2C Brand Manager's biggest challenge. With countless brands vying for a sliver of screen time, how do you make yours stand out? The answer lies in the power of storytelling – specifically, the power of ad films. In the age of snooze-worthy content, make your ad attention-worthy. Let's craft a film that'll have your audience hitting repeat, not skip. DM us for a free consultation! #BrandFilms #D2CBrands #UnboringAds

Content is having more than a moment. The panellists from Qantas and Chartered Accountants both spoke about content enhancing and deepening the customer experience with brands. Every day at Medium Rare, we bring customers closer to brands. And we do this for iconic, challenger and emerging brands across a range of channels. #customerexperience #cxstrategy