MediaMint’s Post

🔥 WATCH NOW: This new system unlocks the potential of performance marketing campaigns! The advertising ecosystem has transformed, and performance marketers are adapting their strategies to find, understand, and convert customers. Discover how artificial intelligence and machine learning are changing digital advertising and how marketers can unlock their full performance potential. Simplify account structure, optimize performance with automation, build diverse creative, ensure data quality, and measure incremental sales. By combining reach tactics with a sales and performance objective, advertisers can supercharge their campaigns and achieve even greater results. Learn more about this game-changing approach and how Pandora achieved a 148% increase in reach and 73% lower cost per incremental conversion. Don't miss out on this valuable insight! #performancemarketing #artificialintelligence #machinelearning #digitaladvertising #marketingstrategy #reachandperformance #dataquality #incrementalsales

🔥 The Myers Report 2023 uncovers pivotal challenges and trends shaping the media sales industry. As part of our #Collectif series, its publisher Jack Myers unpacks seven essential insights, emphasizing a future where advertising marries data precision with storytelling and strong relationships. From the necessity of balancing programmatic efficiency with creative depth to the importance of technological adaptability and nurturing client connections, the report calls for a nuanced approach in the advertising realm. As we face a shift in power from sellers to buyers and a market flooded with options, staying competitive means embracing innovation, ethical advertising, and a focus on professional development. The report also spotlights the critical role of AI and emerging technologies in crafting personalized and impactful advertising strategies. Get the details: >> https://lnkd.in/dEJsUhsm #myersreport2023 #mediasales #advertisingstrategies #AIinmedia #mx3collectif

Marketing Budgets: Shrinking or Shifting? A new Gartner survey reports: Marketing spend drops to 7.7% of revenue (down 15% YoY). Is less more? Some marketers see tight budgets as an opportunity to innovate. Generative AI is a bright spot, offering ways to amplify impact. Shifting Priorities: Paid media spend rises to 27.9%, with over half going to digital channels. Event marketing climbs over sponsorships & TV. The takeaway? CMOs are focusing on measurable ROI in a tight environment. How are you prioritising investment that has a demonstrable impact? https://ow.ly/MntE50RHUV5 #marketing #marketingbudget #Gartner #AI #digitalmarketing

Interesting report by Gartner showing that 'Martech' budget as a % of total Marketing spend has dropped to the lowest level for 10 years. 'Paid Media' however has increased significantly. This closely matches to what we've heard when speaking with CMOs + Heads of Marketing. One of the reasons being that AI has given rise to large productivity gains despite the constrained resources - especially around content creation and #generativemarketing. AI has become an important part of the value prop for Userled as we're able to collect and analyse how Key Accounts engage and interact with our customers' digital presence across their website, ads, campaigns, channels. Given the access to such data, we're able to generate high-converting content for the key account based on what they're interested in and which Paid Media channels they're most active on. Traditional Martech wouldn't be able to do anything similar at the current price point we're able to offer.

I coudn't have said it better... “A brand’s creative assets represent one of the most significant opportunities to improve marketing effectiveness, and creative data is the key to unlocking that opportunity” said Alex Collmer, CEO at Vidmob. “The findings unearthed that advertising effectiveness is being hampered as leaders struggle with ineffective creative. In order to boost media ROI, businesses must build their own first party creative data asset by deploying the AI tools necessary to understand past and present creatives, and how every creative decision impacts all of the behaviours they are trying to drive. In doing so, they crack the code on a creative impact and reach the next level of advertising effectiveness.” #AI #CreativeData #Forrester

📣 We're excited to reveal the findings from “Maximize Media Impact With AI-Driven Creative Insights!” The study was commissioned by Vidmob and conducted by Forrester Consulting to explore the significance of creative effectiveness in maximizing media investment, surveying 323 B2C marketing leaders. Among the key findings: 71% argue that improving creative quality is critical to drive brand growth Effective creative is crucial for advertising effectiveness: 63% of respondents agreed, with 64% stating that improving creative effectiveness is one of their top business priorities in the next 12 months. Marketers are increasingly turning to AI-based solutions, with expectations that AI-driven creative analytics will enhance creative quality and efficiency while boosting revenue. Download the full study to learn how AI-powered creative data is transforming marketing strategies. #CreativeData #CreativeEffectiveness #AI #Study

"By harnessing AI-based tools, campaigns can be streamlined and personalized while optimizing results, ultimately saving advertisers time and ad spend." - Goksu Nebol-Perlman via Marketing Dive https://zurl.co/q19j #marketingprofs #b2bmarketing #growthmarketing #demandgen #leadgeneration #saasmarketing

In today’s competitive landscape, every marketing dollar counts. Traditional metrics like impressions and clicks aren’t enough. Enter Outcomes-Based Advertising (OBA), a game-changer offering precision and clarity. 🔍 Why OBA? 1. Precision & Actionability: Real-time insights with advanced data analytics and AI. 2. Holistic Approach: Focuses on meaningful business outcomes, not just clicks. 3. Dynamic Optimization: Continuously fine-tuning ad strategies for maximum impact. Discover more about this paradigm shift in my latest blog. Learn how Choozle and ChannelMix are transforming ad strategies for better ROI. 💡 Read Now: https://lnkd.in/gM5XH452 #Marketing #Advertising #OutcomesBasedAdvertising #DigitalMarketing #Choozle

Focus on more than vanity metrics. Stop guessing and let's discuss where to put your next dollar across your entire media mix!