Brandtech Mobile Shop Unveils AI Offering, New Leadership https://lnkd.in/eEWJiZW4
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When it comes to tech, there is no bigger industry topic right now than AI, so we decided to sit down with a handful of our in-feed specialists for a Q&A about all things tech and AI. Read more about what they had to say and where Invibes is heading with AI here: https://lnkd.in/db92s_DS #AI #technologynews #Invibes #techbusiness #digitaladvertising
Tech and AI with Invibes - Invibes Advertising
bizcommunity.com
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Can AI write your next ad? (Spoiler alert: yes!) Dive into the exciting world of innovative AI and discover how it's changing how we advertise. From chatbots to video creation, get ready for a future where AI does the heavy lifting. Read the story by Vikram Bhalla, Founder and Director, Vivify Asia #CreativeAI #Innovation
How Innovative AI is Changing The Advertising Perspective in 2024
https://martechvibe.com
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One of the most exciting things about working in the world of ad tech is its culture of experimentation with new technologies – like generative AI. At LifeStreet, we’ve started using LLMs to reshape the way we operate today, from content creation to data augmentation. These are just a couple of ways companies can introduce generative #AI to their organizations which I shared in a recent article with Business of Apps.
One of the best ways your organization can embrace the power of LLMs like Chat GPT 🤖 is by encouraging experimentation and creativity from the ground up. 🌱 Our CEO Levi Matkins shares with Business of Apps how LifeStreet has introduced generative AI to its business and some of the major benefits it can bring. Read the full article here: https://lnkd.in/gCqAE4Qe #AI #Innovation #Productivity
Leveraging Generative AI for mobile advertising success
businessofapps.com
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An academic article looked at 200 guidelines for ethical AI to understand any common principles. We took the final principles and applied them to the use of ai in the advertising industry identifying principles across 4 themes: compliance, users’ experiences with ad experiences informed by AI, goals of deploying ad systems utilizing AI, and explicit points for intervention and limitation. While some of these may be controversial, it is important for each of us within the industry to start to think about what ethical AI should look like in advertising. Only with forethought and consideration can we ensure that the application of AI in advertising is done in a way that is sustainable. Thanks to Cecilia Dones for posting the original article (and lots of good AI & ethics content)!
PRINCIPLES FOR RESPONSIBLE AI IN ADVERTISING In just one year, #GenAI has entered everyday conversations and seen adoption across industries. The benefit of everyone simultaneously leaning in is that we can learn from each other. While there have been some industry efforts to define AI principles, this post aims to apply industry-agnostic AI governance principles identified by academics to advertising use cases and prompt an industry discussion on defining/refining AI #responsibility. https://lnkd.in/gB_2sv5U
Principles for Responsible AI in Advertising
https://thinkmedium.tech
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Seasoned marketing leader at the intersection of media, data and technology with a passion for driving growth, talent and organizational success.
As #GenAi evolves quickly from “shiny object” to everyday utility, it’s important to consider applications and governing principles in the advertising space and so we do right by brands and consumers. Great piece by Hannah Pavalow for ThinkMedium.
PRINCIPLES FOR RESPONSIBLE AI IN ADVERTISING In just one year, #GenAI has entered everyday conversations and seen adoption across industries. The benefit of everyone simultaneously leaning in is that we can learn from each other. While there have been some industry efforts to define AI principles, this post aims to apply industry-agnostic AI governance principles identified by academics to advertising use cases and prompt an industry discussion on defining/refining AI #responsibility. https://lnkd.in/gB_2sv5U
Principles for Responsible AI in Advertising
https://thinkmedium.tech
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Artificial Intelligence, or AI, has taken the world by storm in no time! 🚀 From the user-friendly tools we all know (shoutout to ChatGPT! 👋) to the jaw-dropping predictions about AI's future, it's safe to say AI is THE talk of the town. 🌐 Curious to know how AI is transforming the out-of-home advertising game? Read more here: https://lnkd.in/eBcQTyE7 #ai #digitalsignage #oohadvertising
Unleashing the power of AI: The future of automation in out-of-home advertising
digitalsignagetoday.com
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One of the best ways your organization can embrace the power of LLMs like Chat GPT 🤖 is by encouraging experimentation and creativity from the ground up. 🌱 Our CEO Levi Matkins shares with Business of Apps how LifeStreet has introduced generative AI to its business and some of the major benefits it can bring. Read the full article here: https://lnkd.in/gCqAE4Qe #AI #Innovation #Productivity
Leveraging Generative AI for mobile advertising success
businessofapps.com
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The potential of AI must be balanced with the real risk and impact of misaligned goals. Don't just set it and forget it. At MediaMint, we have been enhancing our team with AI, while also ensuring we maintain a Human In The Loop approach so quality and delivery are always the top priority. https://lnkd.in/gf46MDD4
Meta’s “set it and forget it” AI ad tools are misfiring and blowing through cash
theverge.com
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Historically, the most successful adoption of technology happens when it becomes invisible - and it's not different when it comes to AI. The more seamless the integration, the wider the adoption will be. I shared some thoughts with Creativepool for their latest AI feature.
The Historical Role of AI in Adland #HistoryMonth
creativepool.com
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About a week ago I joined a session of Agency & Marketing leads to discuss the implications of artificial intelligence on Agencies. This was the first time I've joined this forum and it was encouraging to see the level of considered and careful thought on the topic. This was (roughly) my pitch: https://lnkd.in/gFPci5jK #AdNews, #AI, #GenAI, #MetaAI
From automation to inspiration, AI is redefining advertising for good - AdNews
adnews.com.au
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