It's been a bright and busy start to the year for our team and I thought I'd share some of the highs, lows, and learnings.
On January 8 we put on a press event to announce three new products and a strategic partnership at CES Las Vegas. 🎥 The press event went great, it was well attended and we had fantastic product feedback from the journalists there. We also decided to livestream the event via our Youtube channel and took on an external experienced AV company to make sure this went seamlessly... it didn't. 🙈 After all of the testing went well, shortly before the livestream kicked off, technical issues appeared that weren't fully fixable. The result: a livestream with poor audio throughout, not a good look for any company, especially an audio one. This is why most companies do pre-recorded livestreams, we thought we would make it special by making it truly live and putting in the prep, but we won't be doing that again any time soon. 😞
Following the event, CES media activities, and press release we won an astonishing (and counting) 28 'Best of CES' product awards (over 10 each for MOMENTUM True Wireless 4 and MOMENTUM Sport in case you're asking) from media outlets including Rolling Stone, USA Today, Popular Science, What Hi-Fi and many more reputable publications. 🥇 A really good foundation ahead of launch and a testament to the many innovations that we are introducing, not to mention the great work of our PR team to bring this to everyone's attention. However, due to the huge media coverage that we received, one of our products also became one of the targets of a negative article that was then syndicated to many more media outlets. We took the hit for the whole true wireless earbud category as the criticism applies to us and our competitors, but only mentions us by name. 🎧
One of the lessons learned here is that success puts you in the spotlight and firing line and you soon become the representative of your entire industry and take the hits that come with that. 🎯
It's a cliche, but every road comes with its highs and lows, obstacles and detours, we just have to stay focussed on staying the course and anticipating & dealing with all of the bumps on the road. Onwards and upwards! 💪
PS: There's nothing like clearing your head with a walk or run in nature.
#success #failure #learning #feedback #sharingiscaring
Well deserved! 👏