MediaRadar, Inc.’s Post

Of all ad dollars, over $157.35 billion will go to programmatic, according to Programmatic Ad Spending Forecast H1 2024. The year 2025 will be even better, with programmatic spending expected to total $178.25. Read more below! #directavenue #tvads #programmaticadspend #datadriven #performancemarketing

The outlook for advertising continues to improve, as U.S. Q2 ad spending grew 4.4% over the same period last year. Digital will continue to lead ad sales, growing 9.8% in 2024, while traditional media will decline 2%. #mediaplanning #mediabuying

How can publishers increase their ad revenue in 2024? We wrote a small blog for those wishing to take on new solutions for 2024, hopefully increasing their ad revenue. Find out more: https://lnkd.in/ezCvSWyS #adtech #adrevenue #advertising

Discover the latest video ad spend trends revealed in the IAB's 2024 Digital Video Ad Spend & Strategy Report ahead of the NewFronts.

according to Ad Age, the global media spend per year will surpass $1 trillion dollars next year. I wasn't entirely blown away by this, I had assumed it was getting up there. what's even more interesting is the simple fact that half of it is consumed by 5 mega-networks, I am sure you can probably guess who :) I would be curious to know if the total number of advertisers is steadily increasing OR if rising ad costs is possibly due to mutual agreements between the big 5. #ada #cpc #onlineadvertising #facebookads #googleads

Ad revenue is pacing up in the first quarter of 2024 compared to this time last year, according to digital media executives. But then again, considering what a down year 2023 was for #publishers' ad businesses, what other direction could it be going? “Q1 is definitely off like a rocket,” said Riva Syrop, president of Apartment Therapy Media. Granted 2023 was admittedly “a soft year,” but total revenue for the quarter is up across all revenue lines, she said. AT’s total booked ad volume in Q1 2024 is pacing 20% up year over year while full year booked ad volume is up 40% year over year so far, indicating that advertisers are willing to think further out than in previous years. #adrevenue In this piece by Kayleigh Barber, we also speak to Lindsey Abramo of World of Good Brands.

📈 Spend is going up! 📉 But not for everyone... While ad spending in the first half of the year saw a 2.9% increase, the second quarter of 2023 witnessed a more significant 4.4% year-over-year gain. Pure-play digital media vendors, such as search, social, and video, experienced the most significant growth, up 8.7% in the second quarter, while traditional media companies continued to struggle with a 4.1% decline. #Advertising #MediaInvestment #DigitalMedia

In 2024, programmatic ad spending is expected to hit $157.35 billion, with a robust growth rate of 15.9%, constituting 91.3% of total ad spending. What's even more promising? The projection for 2025 anticipates a total of $178.25 billion. While cookie depreciation is reshaping the industry, AdRoll is at the forefront, leveraging first-party data and closed ecosystems to stay ahead. The shift towards private marketplaces and closed ecosystems, including social media platforms and retail media networks under programmatic direct, reflects our strategic approach. The Interactive Advertising Bureau (IAB) survey from November 2023 affirms our direction, with 60% of buyers focusing more on ad placements with publishers possessing first-party data in 2024. As AdRoll continues to lead in the programmatic advertising space, this growth aligns perfectly with our commitment to innovation and driving success for our clients. Exciting times ahead for AdRoll as we continue to excel in programmatic advertising to drive impactful results for our clients! 💼🌟 #AdRoll #ProgrammaticAdvertising #DigitalMarketing #AdTech #InnovationLeadership #3pcd

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🖥 AD EXCHANGE TRANSPARENCY TO ENSURE FAIR DEALS AND TRUST 🙏 The global digital advertising market is expected to experience a growth rate of 7.57% between 2023 and 2027, leading to a market volume of approximately $910.30 billion by 2027. 🚀 Ad exchanges have emerged as vital intermediaries connecting advertisers with publishers. However, as this industry has matured, further concerns have surfaced about transparency and fairness within these ad exchanges. 👀 In this blog post, we’ll explore the importance of ad exchange transparency in ensuring fair deals and trust in the digital advertising landscape: https://lnkd.in/ePgQmXVC. #ad #ads #advertising #adcampaigns #admanagement