Mediaweek Australia’s Post

"This campaign lacks a singular vision" says the 8-person brand committee that split a 360-degree campaign between 4 agencies and 300 micro-influencers trying to be all things to all people. 👀 Sound familiar? Here's the hard truth: the strongest brands aren't built through panels and committees. They thrive on clear vision and cohesive direction. 🎯 A strong brand means: Purpose: Knowing why your brand exists beyond profits. Direction: Steering your marketing ship toward a unified message. Meaning: Building a brand story that resonates deeply. Without these, campaigns risk becoming a "patchwork" of in-cohesive ideas that fail to deliver impact. |As a creative director with 15 years in the industry, I've seen firsthand that the most successful campaigns are driven by a clear and powerful vision. Pick a direction. One that inspires your team, resonates with your audience, and keeps everyone moving with momentum. At Good Kids we're your wake-up call to: ✅ Prioritize clarity in your brand's message ✅ Unify your team under a single purpose ✅ Create campaigns with cohesive meaning 💪 Strong brands are built on unwavering direction and purpose. Don't let your campaigns get stuck in committee. Which direction does your brand need most right now: purpose, direction, or meaning? P.S. If this resonated, hit that share button and get aggressively social with it!

INSIGHT: Learn how attention spans and creative executions impact brand outcomes across digital ad campaigns in Playground xyz's comprehensive “Optimal Attention” study. https://lnkd.in/gKY_CWWc

Attention Measurement has enjoyed a lot of coverage and well...attention in the past couple of years, but for all its strengths as a great way of measuring media and placement quality, its still important to recognise that unless we combine Attention Measurement with Brand Lift studies we are not going to see the full picture. Attention Measurement predominantly measures the "opportunity" to capture Attention, and only by adding Brand Lift can we understand if the creative execution successfully converted this "opportunity" into genuine brand impact. Some more thoughts on the topic here > https://lnkd.in/etpWBRvg

🚀 Elevating Advertising Through Brand Platforms 🚀 “Platforms change businesses like campaigns can’t, they’re long-term, more sustainable and provide growth opportunities. But most importantly, they allow us to execute the very best work for the modern world.” 🌟Our Chief Creative Officer, Andy Jex on how brand platforms elevate advertising to new levels. 📖 Read the full article through the link below to Creative Salon Worldwide

Big brand bragging 🎺 It impresses, I know. Big brand logos and statements “I’ve worked for/ on marketing campaigns for Coca Cola, Nike, Google and Disney” It’s easy to get caught up in the allure of big-brand name dropping. 📣 There’s a certain prestige that comes with having or seeing a household name on a portfolio. Unpopular opinion - I’d say it’s a better test of a marketer’s skill if they’ve had success working for lesser-known brands. As much as you might not get the same ooooh aaaah attention. As a marketer the bigger challenges you face working for newer brands or businesses actually make you - better! Why? How can that be? Unlike big brands with BIG marketing budgets, smaller brands need more creative, cost-effective solutions. Stretching every dollar to achieve impactful results demands ingenuity and a deep understanding of marketing and the market. You won’t have departments of experts to feed you content, research, directions… It’s easier connecting with loyal customers of a big brand. The big brands have an established brand identity - you’re just following the leader. Doing what they tell you to do. On the other hand you may need to build a smaller brand’s identity, voice, and presence from the ground up - and that requires a strategic vision, ability to convince and bring on board a range of stakeholders and …relentless effort.🧗🏼♀️ Yes you’ll learn so much more cos building a lesser-known brand into a recognised name takes time, patience, and strategic execution. Defining the messaging and creating a story that resonates, building relationships, and fostering trust from the ground up is much more challenging than - implementing what you’re told or briefing an ad agency to x,y,z. 🍋 Small brands need to be more agile and quick to adapt to market changes…. Without a big budget and resources to help you. There are so many benefits to flexing your marketing muscles in business that are not market leading brands. 💪 These are just a few. The true measure of a marketer’s prowess is not just in the recognisable logos they’ve worked with, but in the impact they’ve made, big or small. #Marketing #BrandBuilding #niche #MarketingChallenges #CreativeSolutions Spread the Word: Marketing, Australia

Louder and prouder: How to amplify your brand on any budget

Louder and prouder: How to amplify your brand on any budget

Experiential marketing immerses customers in memorable, interactive brand experiences, creating emotional connections that traditional advertising can't match. It fosters brand loyalty, encourages word-of-mouth promotion, and helps differentiate your brand in a crowded market. #Marketing #ExperientialMarketing #Brand #Management

Invisible Genius. Imagine crafting a masterpiece, only for it to remain unseen. This is the paradox of the digital advertising world. The most innovative ad campaigns are often those hidden from view, shielded by the stringent guardrails of brand safety measures. Brand safety ensures advertisements do not appear alongside content that could tarnish a brand's reputation. This is crucial in an era where digital footprints are indelible. However, this necessary shield can also obscure the brilliance of creative campaigns designed to push boundaries and engage audiences in novel ways. These unseen campaigns are the digital equivalent of dark matter in the universe. They exert influence, shape trends, and push the industry forward, all without the spotlight's glare. Their impact is measured not in views or clicks, but in the evolution of advertising standards and practices. But here's the real twist: The innovation behind these unseen campaigns often sets the stage for future advertising norms. What's considered too risky today may well become tomorrow's gold standard. These campaigns challenge us to rethink our boundaries and expand our creative horizons. So, what can we do to shine a light on these hidden gems? Let's start a conversation around the balance between innovation and brand safety. Share your experiences with unseen campaigns that have pushed the envelope. How can we ensure these creative efforts don't go to waste, while still protecting our brands? Engage below with your thoughts and let's explore the unseen impact of brand safety together. #brandsafety #digitaladvertising #digitalinnovation

TikTok provides valuable insights and key considerations to enhance brand marketing strategies. Check out the details shared by Social Media Today, LLC here: https://lnkd.in/gMa2sTdx #TikTok #DigitalMarketing #SocialMedia #BrandMarketing #Branding #Insights #KeyConsiderations