Meetali Pandit’s Post

Recently, Flipkart has been planning to launch its own Flipkart Minutes to enter India's crowded and well-funded Quick commerce market.🚚🚚  Post-Covid outbreak, the quick commerce market has seen a rise in India, where Mordor Intelligence estimates the market at $ 3.34 billion in 2024, and expects to reach $9.95 billion by 2029.📈📈 This is their third attempt to break into the Q-Commerce Market, firstly building a deal with Zepto, that didn’t get through. And the second one was with Flipkart Quick, which targeted a 90-minute delivery that also didn’t take off Let’s see what’s in store this time🤔🤔 Flipkart #zepto #flipkart #zomato #quickcommerce #blinkit

Flipkart's Path to Profitability: A Journey of Strategic Transformation In the ever-evolving landscape of e-commerce, Flipkart stands as a beacon of innovation and resilience. From its humble beginnings as an online bookstore to its meteoric rise as one of India's leading e-commerce giants, Flipkart's journey has been marked by bold initiatives and strategic pivots. Now, as the company approaches profitability, led by CEO Kalyan Krishnamurthy, it reflects not only on its past accomplishments but also on the strategic decisions that have paved the way for its success. #FlipkartSuccess #ProfitabilityJourney #EcommerceTransformation #InnovationAndResilience #KalyanKrishnamurthy #StrategicPivots #OnlineRetailGiant #EcommerceInIndia #BusinessAchievements #DigitalTransformation

From Online Book Store to Quick Commerce: The Journey of Flipkart Flipkart was founded by Sachin Bansal and Binny Bansal in 2007, alumni of IIT Delhi and former employees of Amazon. Started in a two-bedroom apartment in Bengaluru, focusing on selling books online, backed by an initial investment of INR 2 lakh from each founder's family. Received the first order from a customer in Telangana in the same month of its start. Opened their first office in Bengaluru, getting 100 orders per day by 2008. Expanded into consumer electronics, fashion, home essentials, groceries, and lifestyle products alongside books. Expanded market influence through acquisitions such as WeRead in 2010. Introduced offerings such as Flipkart Health+ and Flipkart Wholesale and acquired Myntra in 2014. In 2018, Walmart acquired a majority stake in Flipkart for $16 billion, one of the largest e-commerce deals globally. Recently launched 'Flipkart Minutes' to enter the quick commerce sector, commencing operations in Bengaluru. Aiming to capture a larger share of the quick commerce market, competing with platforms like Blinkit, Zepto, and Swiggy Instamart. Despite challenges, Flipkart is positive about the prospects of quick commerce in India, utilizing its abundant resources, prominent brand recognition, and customer devotion. 📌Join our WhatsApp channel for the latest updates, link in the comment section👇 Follow Tech News (Lets Code) for more updates! #letscode #technews #flipkart #flipkartminutes #timeline #quickcommerce

🚀 Exciting News Alert! 🚀 Get ready for a game-changing move in India's e-commerce landscape as Flipkart gears up to launch its quick commerce operations in the coming weeks! With a focus on delivering fast-moving consumer goods, groceries, and daily essentials in just 10-15 minutes, Flipkart is set to revolutionize the way you shop online. Capitalizing on the rapid growth of the quick commerce sector, Flipkart plans to establish a network of dark stores in key cities like Bengaluru, Delhi (NCR), and Hyderabad, among others. With the total addressable market for quick commerce in India estimated at a whopping USD 45 billion, Flipkart's strategic entry into this space promises exciting opportunities for both consumers and the company alike. What are your thoughts on Flipkart's decision to enter the quick commerce sector in India? Get in the comments down below! #Flipkart #QuickCommerce #Ecommerce #DeliveryServices #MarketExpansion #IndustryInnovation #CustomerExperience #Competition

It's a different feeling.... to see your work being executed on the ground. I've been working with Flipkart since 3.5 years and have usually been stuck with moving business metrics, improving efficiencies, customising experiences etc. But it was the first time that I have actually been able to see how my smallest decisions make the biggest difference on the grassroot level in reality. The sheer scale of how seller's inventory is inwarded in record times, placed precisely in a certain bin, at a certain rack in a certain lane at one of the few floors of a huge multi-acre facility and how even the last 1%ile of issues, which might get depriotised, might affect the execution of processes, is really overwhelming. It's different, to see how India's biggest e-commerce works inside out on ground! Flipkart Flipkart Seller Hub #ecommerce #economy

The empire is striking back. Flipkart is gearing up to launch 15 min deliveries in 6 to 8 weeks. And its war time for Blinkit Zepto & Swiggy instamart. Good for the consumer as discounts should increase. Mint reports that the 55000 cr Flipkart is readying to launch 1000 dark stores by end of June 2024. This is the third attempt at #quickcommerce by Flipkart. Earlier attempts in 2015 (Nearby) and 2020 (Quick) both failed due to high expenses, lower volumes & customer acceptance. So what makes Flipkart believe this time will be different? Various reasons: 1. Customers were new to the concept, so volumes were low. Economies of scale did not kick in. 2. Focus was only on groceries and fmcg products. This time Flipkart plans to begin with electronics & fashion categories. It is a master in electronics. Large number of sourcing relationships developed over so many years. Electronics is also more profitable than groceries. Ticket sizes are also higher. The commitment is high. Separate business unit under Supply Chain head Hemant Badri Separate technology team. The challenges for Flipkart are huge. Its supply chain is currently optimized for cost. Quick commerce requires optimization for speed. Large warehouses vs small high number of smaller dark stores. Flipkart will have to transform its DNA. And consumers already have strong brand recall for Blinkit & Zepto The next few months should be a brutal war between five strong players Blinkit Zepto instamart Flipkart & Amazon Good for the consumer. Will Flipkart be able to change its DNA? What do you think? #businesscasestudy #casestudy #careertips #success #successtips #successmotivation Direction One #digitalmarketing #marketing

Flipkart is DOOMED!" That’s what a headline read in 2008, a year after two ex-Amazon employees, Sachin Bansal and Binny Bansal, launched their daring venture. The skeptics laughed. The market scoffed. No one believed an Indian e-commerce site could survive, let alone thrive. But let me take you back a bit. I remember vividly how one of my school senior with a #writingpassion who was also a small bookstore owner, struggled to keep his business afloat in the #digitalage. When he first heard about Flipkart, he was skeptical, just like many others. “Who would buy books online in India?” he scoffed. Yet, something changed. One evening, he placed a small order on Flipkart, curious to see if this upstart could deliver. And deliver they did, not just books but a promise – the promise of convenience, trust, and an entirely new way of shopping. That bookstore owner? He’s now a top seller on Flipkart, reaching customers he never dreamed possible. 📚✨ Fast forward to today: 1. #CashonDelivery Masterstroke: Flipkart revolutionized e-commerce in India by introducing cash on delivery, bridging the trust gap, and setting a new industry standard. 2. #Technologic AI Pioneers: From AI-driven recommendations to seamless logistics, Flipkart has consistently pushed the envelope to enhance user experience and operational efficiency. 3. #Marketing Geniuses: Dynamic taglines, celebrity endorsements, and targeted #SEO strategies have made Flipkart a household name. 4. #Sustainable Leaders: With #eco-friendly initiatives and community engagement, Flipkart is committed to making a positive impact beyond just #business. 5. #IPO and Beyond As Flipkart eyes an IPO and global expansion, its future looks as promising as ever. From being labeled as “doomed” to becoming a market leader, Flipkart’s journey is a testament to innovation, resilience, and strategic brilliance. Next time you hear the naysayers, remember Flipkart. Remember how it turned doubt into dominance, risk into revolution? What’s your Flipkart story? #Flipkart #Ecommerce #Innovation #BusinessGrowth #SuccessStory #TechTransformation #Sustainability

Article About Flipkart... #snsinstitutions #snsdesignthinkers #snsdesignthinking Introduction: Flipkart, founded in 2007 by Sachin Bansal and Binny Bansal, has emerged as a pioneer in the Indian e-commerce landscape. Over the years, the company has navigated through various challenges, disrupted traditional retail, and transformed the way Indians shop online. Early Days and Growth: Starting as an online bookstore, Flipkart swiftly expanded its product range to include electronics, fashion, home essentials, and more. Its innovative cash-on-delivery model addressed the trust issues prevalent among Indian consumers regarding online transactions, leading to rapid adoption. Rise to Prominence: Flipkart's aggressive marketing strategies, coupled with deep discounts during festive seasons, captured the attention of millions of shoppers across the country. The introduction of initiatives like Flipkart Plus loyalty program further solidified its position in the market. Challenges and Adaptations: The journey wasn't without hurdles. Flipkart faced stiff competition from global players like Amazon and domestic rivals such as Snapdeal. However, strategic acquisitions like Myntra, Jabong, and PhonePe bolstered its portfolio and helped it stay ahead in the race.

Flipkart is planning to enter quick commerce…again. This would be Flipkart’s third attempt in a decade after Fk Quick and Fk Nearby. I can’t help but feel it’s a half hearted attempt, because cost of not doing anything has become more than burning money again on a #Quickcommerce venture! With 2000 SKUs, Blinkit Zepto Swiggy #Instamart, BB Instant etc seem to be very short of FK’s 6000 SKUs. But Pareto suggests these top selling 2000 SKUs probably cover 80-90% of FK’s top selling items. This must have made a very big dent on FK’s grocery top line. But in addition to Grocery, other categories are at significant risk as well. Take for example personal audio: 👉 High brand salience 👉 Even in physical stores, can’t try products due to hygiene issues 👉 Non returnable Categories like audio and beauty are probably already getting disrupted by Quick commerce platforms. Flipkart can’t afford to sit back. But their org structure and tech stack will have to adapt for quick commerce. From solving for scale and stability to solving for agility and speed.

Flipkart democratizes e-commerce by enabling sellers from diverse regions and geographies to connect with customers across the vast expanse of India. By leveraging our platform, sellers gain access to a nationwide market, enabling them to showcase their unique products with ease. This not only enhances product visibility but also fosters growth opportunities, allowing them to revive and strengthen their businesses. In the wake of the pandemic, the digital landscape has become increasingly vital for businesses to adapt and thrive, and Flipkart's platform has played a pivotal role in this transformation. #VoicesOfIndia