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“A successful SEO is not about tricking Google. It’s about partnering with Google to provide the best search results for Google users” Phil Frost. Have you heard of White hat SEO and Black hat SEO? The strategy for being visible online is just as crucial as the digital presence. There are two ways to improve SEO ranking (White Hat and Black Hat SEOs) White hat SEO is the process of creating online content (blog posts, articles etc.) that properly utilizes keywords in accordance with search engine guidelines. While.. Black Hat SEO which I refer to as wuru wuru to the answer 😂😂😂😂😂😂, is the improper use of keywords through trickery or deception called keyword stuffing. This does not comply with the search engine guidelines. What method do you use when writing contents? Is it the White Hat SEO or Black Hat SEO? #digitalmarketing #technology #marketing #advertisingandmarketing #contentmarketing #strategy

🚫Prevent Duplicate Content and Enhance Your SEO Rankings... Are you tired of seeing duplicate content issues affecting your SEO rankings❓ ♟️Canonical hands help search engines understand which version of a URL is the original one, preventing duplicate content from confusing crawler. 🐾Used Case : If a.com/a is the original page and you copied the same content on a.com/b except some other things . ...this happens in running e-commerce.. website , when you have different product pages with little different information but almost same content as category pages. 🎯In this case, a.com/b is the duplicate page... 💡How does it work? You have to apply the Canonical tag on the duplicate page.. In above case, you will implement "canonical tag" on a.com/b.. 💊What is Self Canonicalization: It states that the particular page is the only original content and no other pages belong to this. For this you have to implement "Canonical tag" on original content... This is also helpful in e-commerce website , when different URLs are being made by-default . If you find this post helpful, then.. ✉️DM me to ask anything ⚕️ Comment Below to share your suggestions 🌼Repost this to help others Enhance your website content by optimized articles... 📞Contact: [email protected] Best Regards Maheen Khan #seo #seotips #blogging #bloggingservice

Quick-SEO tip (that many ignore) for better insights 💡 Whenever you search for a query, you can gain extra information about that query by looking at these "buttons" on the higher SERP area. These buttons can show: - Information you can mention regarding your topic/query. Here, for example, "Wife", "Age", "Played by", "Powers", can be related info worth mentioning. - Additional query angles and intents. For example, we can see that there's also commercial intent ("Products" button). Which means, we can target queries like: "tanjiro action figures" etc. - Additional query variables. These buttons can also show us different queries related to this one. For example, the "Quotes" button, shows that we can also go for the query "tanjiro kamado quotes". Whenever you work on a topic, take some time to check out these, they can unlock important insights! ---- Follow me for more SEO & Content Marketing tips 🔔 #seo #searchengineoptimization #organicsearch #seotips

I've been focusing on SEO and Content Audits recently for various clients, and each time I conduct an audit, I encounter numerous websites with inactive URLs or URLs that have received no clicks and very little impressions. When URLs sit on a site without generating any clicks or impressions over 16 months, it's time to decide what to do with them. Ask yourself... Does this content serve any purpose? Is it worth refreshing the content to improve its performance? Or does it need deleting? If the content on a website isn't performing and isn't adding value, it's best to delete it. Adding content is important, but so is deleting content that isn't serving any purpose and is clogging up the crawl budget. Maintaining a pruned website for search engines to crawl helps the likes of Google effectively and efficiently, making it easier for search engines to crawl through and move on to the next one. It's not all about continually adding content to an ever-expanding, bloated website; you might see better results by deleting content. #seoaudit #seo #freelanceseo

If you’re creating on-page SEO content but ignoring the nature of search engine information processing, are you truly creating SEO content? 😇 I’m taking an SEO course. 17/97 lectures done so far.🙂↕️ There are 2 components of search engines that you might be interested in: 1. Information retrieval process 🪩 2. Cost of information retrieval 🎀 🪩Information retrieval process🪩 Search engines need to -Discover -Crawl and -Index a website page BEFORE it can be considered for ranking and BEFORE it circulates to your target audience 🪩Note: Just because you publish a landing page, that doesn’t guarantee Google will immediately & automatically rank and show your page to your target audience. The page has to meet criteria to qualify for ranking. 🎀The cost of information retrieval🎀 Search engines are technology part of a larger company so there are invisible resources and costs such as: 🎀Engineers 🎀Servers 🎀Maintenance of algorithm 🎀Note: This and more is what shapes the existence and cost of search engines. Always keep in mind that there are billions of websites with several pages within each that search engines have to: 🌹Recognize 🌹Sort 🌹Compare 🌹Choose and 🌹Finally circulate In my private case study: I have published on-page SEO content that acknowledges the above, among other rules. Results so far: New pages have been indexed by Google within 1 week of publishing. This is a micro-win and progress. I’m Sandra, a marketing professional with a curiosity for SEO and this is day 7 of my personal branding journey. P.S. here’s an unrelated photo of me visiting one of my fave places in the world. #PersonalBranding #Google #SearchEngine #SEO #SearchEngineProcessing #OnPageSEO #InformationRetrieval #SearchEngineOptimization #Website

Why do search engines hate duplicate content so much? You have probably heard that having multiple pages with the same content can negatively affect your SEO. Search engines strive to show the most relevant result for a user's query. Unfortunately, duplicate pages on a website make their job difficult. There are a few reasons why this happens: 1) When you have duplicate page on your site, it becomes more difficult for Search engines to choose which page is the best version of the same content 2) It can negatively impact the 'crawl budget' (the number of pages search engines will crawl on a website within a certain timeframe). Google may end up crawling the same (duplicate) pages repeatedly instead of finding other relevant content on your website. So how do you find duplicate content? 1) You can use Semrush's 'Site Audit' tool (https://lnkd.in/dQdtGfCV) 2) You can also use Siteliner (siteliner.com) - it detects duplicate content and highlights it on the pages for you to fix it. How to fix it? 1) Edit the content where possible to make it unique 2) Use canonical tags to tell Google which is the master page 3) Use 301 redirects where required Hope this helped. For more such content, follow Puneet Tandon #SEO #searchengineoptimization

Are you competing with yourself? SEO can be competitive enough, and adding another layer into the equation isn’t helpful for readers or search engines. A common misconception is that you need multiple similar or nearly identical articles on your website to rank for a desired keyword. However, having multiple pages about the same topic can cause more harm than good. Keyword cannibalization occurs when multiple website pages rank for the same search queries in Google. In other words, the site is competing with itself and, in the process, confusing Google about which of its pages should rank for the desired search term. Here are four quick tips to optimize your content and prevent keyword cannibalization: Step 1: Perform a manual content audit to look for possible overlap between primary keywords on multiple articles. Step 2: Decide to combine the pages or split them into separate articles targeting different primary keywords. Step 3: Use Positional’s Optimize toolset to re-optimize pages for different but similar keywords. Step 4: Use Positional’s Internals toolset to find internal link opportunities to help signal how these pages are uniquely different from one another. Pro tip: Optimize your anchor text too! In the future, think strategically about when you should combine multiple keywords into a single article rather than splitting keywords into different standalone articles. ------ Follow me, Matthew Lenhard, for more insights into #technicalseo and related topics. p.s. Check out what I'm building at Positional!

How Google Search Operators are Efficient in Advanced SEO Research?❓ Search operators are useful, 🪴 for everything from Blog Post research to technical SEO audits. Google search operators are special characters or search parameters 🔤 that enhances the capabilities of regular text searches. 1- site: As you might have guessed, this operator allows you to search for content that’s published on a specific domain. Example: site: accessories-guide.com *Benefit* This is helpful for analyzing how much pages are being indexed by Google. All pages will be appears on SERP . 2- Cache: It is used to analyse the recent update of any webpage. Benefit: It can tell you when Google crawled your new changes to your webpage. Example: cache: accessories-guide.com 3- Related It is used to find out other websites that are similar in content to your website. Benefit: It's helpful in finding who your competitor are? Example: related: accessories-guide.com 4-inanchor This Google search operator is used when you want to identify pages containing inbound links that have the anchor text specified. Example: inanchor:how to put bowls in a dishwasher 5- allintitle: This operator allows you to find results that are specifically targeted for certain search words or phrases. Example: allintitle:does dishwasher use a lot of electricity? If you find this post Helpful, don't forget to like it. Go and explore these search operators yourself😊. Have a Good Day! Regards: Maheen Khan #seo #seotips #seostrategy #seoexpert #seoservices #seoagency #seomarketing #seospecialist #seotools #seocontent #seoexperts #seocopywriting #seobacklinks #search #searchengines

The image outlines four ways to write an SEO action plan. Let's break them down: SEO Semantic Keyword Research: This involves going beyond your initial keyword list and creating a list of related keywords that people might also search for. This helps you to target a wider range of searches and improve your chances of ranking higher in search results. Conversion-Oriented Keywords: This involves identifying keywords that are likely to convert visitors into customers or leads. This could include keywords that are more specific and targeted, such as "buy [product name]" or "sign up for a free trial." Consider Scanning Content: This is a bit vague, but it seems to suggest that you should consider the user experience when creating your content. This means making sure that your content is easy to read, scannable and provides the information that users are looking for. Writing and Link Building: This involves creating high-quality content that is relevant to your target audience and then building backlinks to your website from other high-quality websites. This is one of the most important factors in SEO, as it helps to improve your website's authority and trust in the eyes of search engines. In addition to these four tips, it is also important to remember that SEO is an ongoing process. You need to regularly monitor your website's performance and make changes to your SEO strategy as needed. #seoexpert #digitalmarketing #brading

Professional keyword research is more than finding a list of words to build your site's content. It involves a nuanced study of your site's: Area of expertise 🧑💻 Audience and interests 🙋 Business goals 💰 The Professional's Guide to SEO will teach you everything you need to know about keyword research. Read it now: https://mz.cm/40wTCUQ