Megan Pagliuca’s Post

Celebrity Coins & traditional influencers entering web3... 👀 I have to be honest, I'm impressed by what Iggy Azalea has achieved with $MOTHER. We're used to traditional influencers like Floyd Mayweather and Kim Kardashian come in and shill something they don't understand to their audiences for £££. Iggy (so far) has taken a different approach, fostering support from the web3 community based on how she's been engaging with her community. Community-led growth at it's finest. Whether you like it or not, traditional influencers building community properly in web3 'could' attract new audiences into our beloved space. But other than Iggy the majority of traditional influencers so far have just used our space to fill their own pockets. 💸 I break down influencer growth in web3 in the latest edition of the Magnet newsletter ➡️ https://lnkd.in/eCcD-NBE Also, who did it better, Iggy or me? 📸

🤳 Gen Z marketing firm, SCREENSHOT Media, has unveiled its global micro-influencer service, 'Micro Boost', helping brands and smaller influencers to develop partnerships. 💬 With comment from Shira Jeczmien Find out more: https://lnkd.in/engCRYFc #mobilemarketing #influencermarketing #marketingnews

How GHD used #gifted to match 453 Influencers and reach an audience of 620k+ 😳 The challenges: - To build buzz around their GHD Limited-Editon collections. - To find influencers who matched the brand's ethos. - To gift a wide range of influencers that would produce quality UGC. The results? They were 🔥: ↳ 54 influencers collaborated. ↳ 64 UGC videos and photos with minimal involvement of their team. ↳ A reach of over 620k+ combined followers. ↳ 453 vetted influencer applicants for them to chose from. 🤩 Check out how they did it here: https://bit.ly/3UWitjz

Our influencers are masters at bringing campaigns to life. Watch the seamless authenticity that our delightful influencer, Beverly Naya, infused into this campaign. Dear brands, seize every opportunity to collaborate with our top influencers and leave a memorable mark on your brand. Send an email to [email protected] to get started today. #influencercampaign #influencemarketing #bookingsafrica #gigeconomy Tofunmi Talabi Princess Osehobo

Reflecting on an extraordinary year of influencer marketing for our client The Yards✨ Our video wrap-up showcases the incredible journey with over 75 talented influencers and UGC creators who graced The Yards in 2023. 🚀 The impact was undeniable: 109% growth in social followers and a remarkable 30% increase in footfall to site. #MakeAgency #InfluencerMarketing #DigitalAgency #LondonAgency

Micro influencers are changing the game of celebrity promotion. Now you see that these influencers have a closer connection to their followers, making them more genuine and passionate on any product they promote. The plus is that they tend to be cheaper and yield higher returns. P.S. If I am ever able to hire Kim K, I’d win life! #microinfluencer #productpromo #marketingfunnel

🚀 Insight: Leverage Micro-Influencers for Bigger Impact Small businesses often overlook the power of micro-influencers. A study found that micro-influencers have 7x the engagement rate of larger influencers on average. For instance, a local cafe in Manchester boosted their sales by 20% in just three months by partnering with food bloggers with 1,000–5,000 followers. Start small, think big! #InfluencerMarketing #SMBs

Recently described as a ‘juggernaut’ industry, the influencer advertising sector is thriving in Ireland. In light of this significant growth, the CCPC recently published new guidance for social media influencers on the advertising and promotion of products and services on online platforms. We look at the impact of this guidance on brand owners and online platforms. https://lnkd.in/eaVvnbku #MHCLaw #CCPC #LegalUpdate #InfluencerAdvertising

Recently described as a ‘juggernaut’ industry, the influencer advertising sector is thriving in Ireland. In light of this significant growth, the CCPC recently published new guidance for social media influencers on the advertising and promotion of products and services on online platforms. We look at the impact of this guidance on brand owners and online platforms. https://lnkd.in/eaVvnbku #MHCLaw #CCPC #LegalUpdate #InfluencerAdvertising

Another great webinar coming up soon for anyone wondering how Influencer Marketing could help grow their business. The very lovely Francesca Morelli of VAVA Influence | Influencer Marketing will be giving us all the details! #EnterpriseWeek #MUEW23 #influencermarketing