Megha Dubey Badoutiya’s Post

B2B Marketing is complex... ...but one way to simplify it is to break your marketing program into distinct initiatives. We have identified 6 different types of initiatives we run with clients. By breaking up a larger marketing program into these initiatives, each initiative can be analyzed and optimized based on its goals and KPIs. Are you running B2B marketing initiates that don't fit into these buckets? If so, share in the comments!

Breaking down #B2BMarketing into specific initiatives with clear goals and KPIs is a great way to streamline and enhance effectiveness; we are curious to hear about any unique initiatives others are utilizing outside these categories!

Resharing Steve Robinson's insightful post on the different types of B2B initiatives. If you want to learn more about which initiative is best suited for your organization, schedule a time to chat with Steve and discover how Brilliant Metrics can guide you toward the right solution. 🚀 #B2BMarketing #BusinessGrowth

Most B2B marketing suck at focusing on this We are probably all guilty of it. In a social gathering, we start talking about ourselves. And then forget to listen. Just chat away like there's no tomorrow. People get bored. 🥱 It’s the same with B2B marketing. When all you do is talk about your solutions and features and functions. People get bored. 🥱 Instead, you need to start listening to your customers and their needs. Then use that knowledge in your marketing. Now you have their attention. #b2bmarketing #customerknowledge #contentmarketing

While marketers realize that engagement and trust form the core of the relationship with customers in the B2C space, some still fail to bring that realization over to their B2B clients. That is why B2B marketing has some catching up to do in meeting their prospects’ informational and emotional needs. Those who do will succeed in exceeding expectations, which gives them a significant advantage over the competition to gain attention and retain loyalty.  Recently I spoke with Ken Rutsky, author of Launching to Leading: How B2B Market Leaders Create Flashmobs, Marshal Parades, and Ignite Movements, about what what goes into successful B2B marketing. One of the biggest misconceptions people have, he said, is that all they need is the right tech.  While tech does indeed play a role in data-driven marketing, Rutsky considers it only one third of the story. And getting the story right is actually the key thing in effectively connecting with B2B customers, just as it is for B2C customers.  Who’s the hero in your marketing story?  From the tales of Homer to comic books and films like Star Wars,  and even Disney’s Moana, stories of a hero’s journey remain persistently popular. Rutsky credits Joseph Campbell’s 1949 book The Hero with a Thousand Faces, for breaking down the steps involved in such stories.  Rutsky quotes Campbell’s summary of the journey story on p. 95 of his own book: “A hero ventures forth from the world of common day into a region of supernatural wonder: fabulous forces are there encountered and a decisive victory is won: the hero comes back from this mysterious adventure with the power to bestow boons on his fellow man.”  In his own words, Rutsky described it as the hero’s perilous journey far from home to bring “a magical gift” to improve his own world. Such stories are a great way for marketers to present a product or service that will solve a persistent problem for the business customer. And they often do so, but what they tend to get wrong is the casting of the hero.  “Don’t make the product the hero,” warns Rutsky. “Make the customer the hero.” Read more in the blog posted here: https://lnkd.in/enyxGK6k 

Just finished the course “How to Write a B2B Marketing Plan"

Hopefully, this can help anyone struggling with B2B marketing get a little clarity. The short version: 🤯 Translate your onerously complex features into the simple value props your buyers are actually searching for. 🔄 Use excellent content to become a leader in your space. Buyers will elbow each other out of the way to pay for what you’ve got. 😕 Find your uniqueness and lean into it. Don’t be afraid to take a stand. Roar! 📈 Ditch the vanity metrics (likes, shares…) and focus on the conversion metrics that matter (leads generated, pipeline velocity, CLV…) Measure revenue-driving KPIs and continuously refine your approach. Do more of what works and less of what doesn’t. It seems simple, but oh, it doesn’t usually work out that way.

💡 Take a Strategic Approach to B2B Marketing! 💡 While it might seem straightforward, it's far from easy. Many people feel overwhelmed and uncertain when they first start. It’s a challenging but essential part of growth to push through this. The first step is recognizing the power of a well-crafted strategy. Even if you’re unsure of the exact path, that’s perfectly fine. Here’s a WAY to think about your approach: 🎯 Goals = Decades 🧠 Strategy = Annually 🛠️ Tactics = Quarterly 💪 Effort = Daily — Ready to create your own plan? Check it out here: https://lnkd.in/gDMPHTH6 Follow ➡️➡️ Rheanne Blest Razo for more content like this!

It's a pleasure to talk to B2B's leading marketer Chris Walker! Chris and his portfolio companies have been taking B2B marketing to the next level. Definitely dominating the space. What I love about Chris, is that he doesn't BS. Everything he says has been checked and then checked again. That is exactly the type of approach we have at Omri Hurwitz Media and our other portfolio brands. Some of the things we talked about: 01:15 Chris Walker's impact on B2B marketing 03:45 Walker's experience before founding Refine Labs 06:00 Importance of staying involved in the work 08:30 Recent adjustments in B2B marketing landscape 10:45 Shifts in company valuation and growth rates 13:15 Impact of bloated expenses on marketing efficiency 15:00 Strategies for smart cost-cutting 18:00 Chris Walker's transition to a strategic role 21:30 Insights on building a portfolio of companies 24:15 Importance of balancing internal and external resources 26:45 Future focus on B2B go-to-market space 28:30 Role of PR in modern B2B marketing 31:45 Chris Walker's perspective on Twitter/X ads 34:00 Productivity tips and daily routines 37:30 Setting themes for each workday 40:00 Importance of revisiting and adjusting schedules 42:00 Goal setting and prioritization process 45:00 Personal life and impact on professional growth 48:00 Future aspirations and financial goals 51:00 Favorite book: "Mastery" by Robert Greene Go check it out and subscribe to the channel! Link to the MSN article in the comments. https://lnkd.in/dsfGCb6e

B2B marketing success lies in shifting focus from inside-out to outside-in approach. Find out more about this effective strategy in this insightful article: https://buff.ly/3QrlKVF @1827marketing