Mehdi Alami’s Post

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Come and meet the vibrant, enthusiastic 60-plus consumers - an opportunity you don't want to miss!   You’ve Earned It/YEI, the digital media platform for SA 60-plussers ran a series of surveys in 2023, the results culminating in “The You’ve Earned It/YEI Guide to the SA 60-plus consumer”. A heartfelt thanks to the YEI team, a wonderful 60-plus audience and our sponsor Just SA, without whom YEI could not have produced this fascinating document.   Highlights include: •             5.2m South Africans aged 60plus and over 8m 55-plussers •             The country’s fastest-growing demographic segment •             Numbers projected to more than double between now and 2050 •             An aggregate taxable income of over R600 billion annually! (Thank you UCT Liberty Institute of Strategic Marketing for this info!) •             A rapt audience representing a huge market of people waiting to buy services and products!   If you would like to read the full copy of “The You’ve Earned It/YEI Guide to the SA 60-plus consumer”, do contact me – Marilyn Hallett, YEI, email: [email protected]. #digitalmarketing #yei #youveearnedit #seniorsmatter #consumerinsights

Thrilled to have led the design and execution of a comprehensive data collection and analysis for a groundbreaking research project! 🚀📊 Our goal was to unravel the intricacies of digital marketing's impact on consumer intention in Morocco, addressing key challenges and seizing opportunities. Challenges Encountered: Limited Understanding: We faced the challenge of insufficient comprehension regarding the impact of digital marketing on consumer intention in Morocco. This knowledge gap hindered our ability to formulate effective and strategic approaches. Lack of Awareness: Another hurdle was the inadequate awareness of the evolving digital landscape in Morocco. This led to suboptimal marketing strategies, risking potential market share loss in this dynamic environment. Opportunity Unveiled: However, every challenge brings forth an opportunity! 🌟 Our study provides a pathway to unlock the immense potential of the Moroccan market. By harnessing data-driven insights, businesses can optimize their digital marketing strategies, ensuring relevance and resonance with the target audience. Key Takeaway: As we navigate the digital realm, understanding the nuances of consumer behavior is paramount. By addressing these challenges head-on, we pave the way for enhanced marketing strategies, reaching and engaging the Moroccan audience effectively. #DigitalMarketing #ConsumerBehavior #DataAnalysis #MarketingStrategies #MoroccanMarket #ResearchInsights

If you're entering the Effie Awards and looking to up your effectiveness game, then you don't want to miss this. Effie SA in collaboration with Ipsos in South Africa are thrilled to invite you to an exclusive webinar - "IPSOS 2023 EFFIE SOUTH AFRICA TRENDS REPORT INSIGHTS" on Wednesday 8 May 2024. This event is designed to empower agencies with the knowledge and strategies needed to create impactful campaigns that connect with consumers and drive success. In this webinar, we will dive deep into the key learnings from the Effie SA 2023 report, providing valuable insights into what makes a winning campaign. We will also explore the global best practices from the Effie Awards, showcasing how top-performing campaigns have pushed the boundaries of creativity and effectiveness. One of the central themes we will discuss is the importance of embracing being a misfit in marketing. Examining how unconventional thinking and taking risks can lead to breakthrough results. Additionally, we will spotlight the success stories of Effie SA 2023 winners, dissecting their strategies and revealing the secrets behind their triumphs. Join us tomorrow for an opportunity to gain a competitive edge in the ever-evolving advertising landscape that will equip you with the tools and knowledge needed to create campaigns that resonate with consumers and drive measurable results. 📅 8 May 2024 🕥 Time: 10h30 - 11h30 📧 RSVP: [email protected] Don't delay, RSVP NOW. #EffieAwardsSA #IpsosEffieInsights #MarketingEffectiveness

2024 Effie Awards SA entries are open! Clarity on what Judges will be looking for coupled to preparing and submitting an effective case is critical to your success. Unlock the secrets behind effective Effie case studies! Ipsos in South Africa and Effie Awards SA present "IPSOS 2023 EFFIE SOUTH AFRICA TRENDS REPORT INSIGHTS," a webinar designed to help agencies harness creativity and drive success. Learn how to connect with consumers and stand out in the competitive landscape of advertising. Mark your calendars for an enriching session on 8 May 2024. 📅 8 May 2024 🕥 Time: 10h30 - 11h30 📧 RSVP: [email protected] Don't delay, RSVP today. #EffieAwardsSA #IpsosEffieInsights #MarketingEffectiveness

Navigating Africa's diverse consumer landscape requires more than just guesswork—it demands deep, data-driven insights. In On Africa (IOA) offers comprehensive consumer segment tracker services across the continent, empowering your business to connect with your target audience effectively. Our expert team combines extensive local knowledge with advanced research methodologies to track consumer behaviours, analyse market trends, and benchmark your performance against competitors. From Egypt to South Africa, we provide actionable intelligence that helps you understand your consumers, tailor your strategies, and make informed decisions. Partner with IOA to transform consumer insights into your strategic advantage. Learn more about our consumer segment tracker services here: https://lnkd.in/d-whqcDF #ConsumerInsights #MarketTrends #CompetitorAnalysis #ConnectingAfricasPotential

🔘The seventh track of research tracks in which one can participate with a research paper in the First Saudi Conference on Information Systems #SaudiCIS2024 Track 7️⃣ Social Media and Digital Markets This research track examines the intricate interplay between #social_media platforms and #digital_marketplaces. It investigates the influence of social media on consumer behavior, market dynamics, and brand reputation management strategies. This track scrutinizes the diverse approaches adopted by businesses to optimize their presence on social media platforms, encompassing content creation, data analytics, and targeted marketing initiatives. Key areas of study include social media marketing strategies, online consumer behavior patterns, digital advertising methodologies, and e-commerce optimization techniques, underscoring the symbiotic relationship between social media platforms and digital marketplaces. 📎Link to share scientific papers https://lnkd.in/d9-z27qH . . #SaudiAIS #Conference

2024 Effie Awards SA entries are open! Clarity on what Judges will be looking for coupled to preparing and submitting an effective case is critical to your success. Unlock the secrets behind effective Effie case studies! Ipsos in South Africa and Effie Awards South Africa present "IPSOS 2023 EFFIE SOUTH AFRICA TRENDS REPORT INSIGHTS," a webinar designed to help agencies harness creativity and drive success. Learn how to connect with consumers and stand out in the competitive landscape of advertising. Mark your calendars for an enriching session on 8 May 2024. 📅 8 May 2024 🕥 Time: 10h30 - 11h30 📧 RSVP: [email protected] Don't delay, RSVP today. #EffieAwardsSA #IpsosEffieInsights #MarketingEffectiveness

Tap into social media monitoring services that are tailored for the African market. In On Africa’s (IOA) localised monitoring analyses consumer and industry trends across key platforms to deliver targeted insights. IOA empowers clients through in-depth reporting on competitive positioning and community perceptions. With on-the-ground experts in more 30 African markets, IOA goes beyond surface metrics to understand cultural nuances and changing dynamics. By identifying rising issues and opportunities early, IOA’s actionable insights assist clients in making data-driven decisions. IOA often incorporates social media monitoring and media analysis into client projects in order to gather and assess consumer, competitor and industry trends. IOA has vast experience in the implementation of targeted and ongoing social media monitoring, reporting on aspects such as reach, customer engagement, share of voice, campaign tracking and brand CVPs. Contact our team today to learn how our social media monitoring services can help you succeed in Africa. 🌐 www.inonafrica.com #AfricanInsights #MediaAnalysis #SocialMediaMonitoring #ConnectingAfricasPotential

Unlock the secrets of marketing success with the 2023 Effie Trends Report! Effie South Africa and Ipsos in South Africa are thrilled to present this insightful resource. Download the report from the Effie SA website here - https://lnkd.in/ep_2rUj7 #EffieAwardsSA #EffieTrends #MarketingInsights