Melissa Leung’s Post

Midweek Momentum: Navigating the Media Landscape with Purpose 🌟 Happy Wednesday! I'm continually inspired by the relentless pace of innovation in the media industry. It's a field where creativity meets strategy, and storytelling intersects with technology. This week, we're deep into strategizing new approaches for content distribution that resonate with our evolving audience. The goal is to not just reach them but to connect and engage with them meaningfully. But what drives us forward is the knowledge that every piece of content we produce has the power to inform, inspire, and ignite conversations. How do you keep the momentum going through your week? Share your midweek highlights or strategies you use to stay energized. #MediaInnovation #ContentStrategy #MidweekMotivation #storytelling

Nothing in the #marketing industry should happen in silos. Collaboration is critical, and marketers, agencies, adtech, data providers and even non-marketers—not to mention other C-suite executives—need to be in lockstep. To realize their ultimate potential, they must collaborate at speed to create a single purpose, a single mission, a single team—and a shared view and knowledge of the ever-changing consumer, customer and strategy priorities. Join us at #AdweekX in #losangeles!

“That’s the biggest challenge. You have to engage in open conversations. It’s our job to bring people together. At the beginning of a project, we bring everybody to the table and say, "This is what we want to achieve” and then break off into individual groups. It’s always key to start top-down. If you can get the buy-in engagement from the highest levels within that project and then start pushing, that will always guide the way down.” I had the pleasure of speaking with Rob Keenan, Vice President of Product Development at ADWEEK. In our conversation, Rob talks about Adweek’s strategy to go after both individual subscribers as well as corporate subscribers for their media, and how the underlying heart of that strategy lies with valuable content. He discusses how when it comes to conflicting stakeholder opinions, not everybody is going to be happy but it’s important to get them to at least agree, and shares strategies to get everyone aligned. Rob also shares the importance of continuous learning and making time to take the calls — whether that be from industry connections, vendors, or new market solutions. Link in comments 👇 #product #productmanagement

Meet the expert 🚀 Meet our expert Alice Hagyard, who is GA4, GMP and Meta Certified 🎯 In this interview, Alice shares her key insights on getting the most out of Meta Certified Buying Professional and the value it brings to her projects! Read the full interview here 👉 https://lnkd.in/dMnJDqA6 #technology #interview #makingscienceexperts #onemakingscience #meta #metacertifiedbuyingprofessional #metacertified #meettheexpert

We are thrilled to share an inspiring profile of our very own Nikki Fountoglou, featured on AdNews Australia! Nikki Fountoglou one of our Talent Managers at Born Bred, shares insights into her dynamic role, the challenges of talent management, and her journey in the industry. Learn about her approach to building lasting relationships and creating impactful campaigns. Read the full interview here: Industry Profile: Nikki Fountoglou at Born Bred #BornBred #AdNews #TalentManagement #IndustryLeaders

🔮 Get inside the minds of your audience with CulturePulse! Discover the secret to resonating with your target audience like never before. Introducing CulturePulse, the ultimate tool for testing your text in a clinically accurate environment that mirrors their beliefs and values. 🎯 🧪 Dive into the world of your audience by choosing a pre-built digital twin or create your own using the power of any text data you provide. It's like having a crystal ball that reveals the perfect messaging strategy! Unleash the power of personalization and connect on a whole new level. With CulturePulse, you'll tap into the heartbeat of your audience, understanding what makes them tick and crafting messages that truly resonate. 💖 💬 Ready to step up your communication game? Say goodbye to guesswork and embrace the future of tailored messaging. Join CulturePulse today and witness the magic of understanding your audience like never before!

In our Content Confidence Weekly Live session, we dove into the essential strategies for thriving in today's digital landscape. Here’s what we covered: 📱 Social Media Updates 🤝 Modern Networking through social media 📈 Content Creation for Growth 🎥 Authenticity on Camera: Tips for CEOs to appear comfortable and authentic during interviews, boosting engagement and connection. 📚 Case Study: Review on Arizona Iced Tea on engaging younger audiences and maintaining brand values. Tune into the full episode here: https://lnkd.in/g4nP4UgB #ceomindset #socialmediastrategy #founderstory

Interested in understanding how media are reaching Gen Z? 👀 Join industry leaders on May 22nd in NYC as we explore the impact of Gen Z on media. Our panel of experts from TIME, The Wall Street Journal, Who What Wear, and Yahoo Finance will discuss tailored storytelling for Gen Z, including action-oriented content and social-friendly videos. Drop me a note if you're interested in attending! #GenZ #MediaImpact Meltwater Edelman Under Armour

Monster growth for our agency also means monster growth for our staff, and congratulations are in order for some names and faces you all might be familiar with ❤️ Whether client or creator, you’ve probably been in chats with these three legends: 👑 Influencer collaboration extraordinaire, our Giulia has been promoted! You’re now looking at Sticki’s new Senior Strategic Partnerships Manager, who’s personally worked on so many campaigns and brand partnerships, you couldn’t even count them with all your fingers and toes and other limbs! 🏆 Next up, Ashley has been promoted to a Strategic Partnerships Manager role, and we could not be prouder. A talented TikTok superstar herself, Ash’s brain is behind loads of our best work — because you can’t bring content masterpieces to life without knowing the audience and the platforms inside out. 🎖 Our very first Sticki intern is staying on for good. Lara is officially our new Strategic Partnerships Executive, and doing such a killer job, we can no longer imagine the Sticki HQ without her! But to be fair, her skills were evident from day dot, and we love when a creative mind has such a way with data too. This year’s already been huge for Sticki just 32 days in, so stay tuned for more exciting news we cannot wait to share. From new clients to new services and a growing portfolio of work, nothing would’ve been possible without a team like this 🎯 #employeeappreciation #newroles #influencermarketingagency