Melissa A. Lotito’s Post

Few things are more exciting than being in the trenches, helping make leading companies public market ready for retail investor participation. In William K. Smith's latest Renaissance Capital LLC newsletter, he predicts moderate deal flow ahead, "it feels like the faucets are on, but we're still waiting for hot water." As we standby for the hot water, it's prime prep time, for companies considering a public market debut, to get #IPOMarketing ready. 📈🚿 Check out the latest The Ricciardi Group article on IPO readiness from me and my partner in crime for 25+ years, Melissa A. Lotito. Elevate your #IPO marketing game: https://lnkd.in/eUaRd7Sv #IPOReady #B2BMarketing #RicciardiGroup #RealGrowth

Private equity firms do not care about their portfolio company's marketing; they care about hitting EBITDA goals. I get it. As an investor, it's fair. However, to hit the EBITDA goals, someone needs to care about marketing and how it supports sales. Unfortunately, the recently acquired portfolio company's CEO knows little about scaling revenue operations(yet). This is why when we parachuted in, we focus on the 3Ts: 1) Tools 2) Training 3) Talent When you fix those things, you can scale revenue operations, which means you likely will hit your EBITDA goals. Give this short audiogram a listen for more context. --- Craig Group is a revenue growth advisor for middle-market, private equity-backed portfolio companies. Come read over a dozen case studies at https://lnkd.in/gs_X2SzM to see how we bring a proven track record of helping private equity-backed companies achieve their growth goals — whether it’s capturing market share or positioning for a successful exit.

Ready for your IPO? Communication is key! Effective IPO communication isn’t just a strategy – it’s the cornerstone of building lasting partnerships and securing a foundation for success. Building investor confidence through clear and consistent messaging can make your offering more attractive. Read our latest blog to learn more about mastering your IPO communications. #SharonMerrillIR #InvestorRelations #IPO

We interviewed 100 company leaders to understand how CMO roles and marketing functions should be organized at different stages of growth (from series A to IPO). What we found was surprising.. Read on to find out. https://lnkd.in/d-QESxuF

#IMPACTTalkingPoint: In conversation with Srinivasan Swamy Chairman & MD, and #NarasimhanKrishnaswamy, Group CEO & Whole Time Director, R K Swamy Ltd, we talk about the group's IPO launch. 🖋 Paawan Sunam #IMPACTMagazine #RKSwamy #IPO #Advertising

The decision to take a company public through an Initial Public Offering (IPO) is a defining moment for any organization, marking a significant step in its growth-journey. As a company prepares to transition from private to public ownership, there is one key individual who finds themselves at the center of attention: the CEO. At Brands2Life we understand that the success or failure of any IPO attempt hinges on their ability to live up to this role. In Rowland Harding's latest blog, we examine some of the steps marketing leaders can take to ensure their CEO is ready for the IPO limelight, and help avoid IPO disaster: https://bit.ly/45Yf7iF

Learn how to capitalize on the branding opportunity of an IPO without running afoul of SEC rules: https://hubs.la/Q02cPFMH0

If your company is considering an IPO in the next few years, you need to start preparing now! Here are my top tips to get you thinking👇 #communications #brand #ipo

An IPO is a once-in-a-lifetime branding opportunity, so IPO communications should be strategic and start earlier than you think. Learn how to get started: https://hubs.ly/Q026ghy10

Ready to raise capital for your DTC brand? Hold up. It's not just about the money – you could be getting more than you bargained for. Our co-founders, Daniel and Tom, dive deep into the crucial factors you need to consider when evaluating potential investors. From aligning on performance targets to safeguarding your brand's vision, we've got you covered. Tune in for our advice that could save your brand from costly missteps. #dtc #growthmarketing #dtcmarketing #digitalmarketing #paidmedia