Melvin Day’s Post

Variety is the spice of life (and work!) 🌶️ Over the last few months, I’ve worked on pitches, projects and retainers for businesses operating around: dating, aviation, tax, immigration, sustainability, gaming, environmental services, recruitment and more. What do all of these businesses have in common? Not all that much, to be completely honest! But something all do share - and which becomes very clear very early on in introductory conversations - is a belief in the power of communications in helping them to achieve their corporate goals. And this belief is what makes me want to work with a business, regardless of its sector. To give a flavour, here are some of the goals that have come up in conversations and briefs recently: ⭐ Achieve coverage in important trade media to help with credibility ⭐ Develop messaging and positioning to help support wider business operations ⭐ Digital PR results to support SEO needs ⭐ Strategic corporate profiling to get on the radar of potential investors and partners ⭐ An increase in awareness and credibility to help move from referral to direct business leads Am I a true expert in any of the sectors I mention above? Again, not really to be honest (although I do have a strong background in recruitment and have worked across most of the sectors before). But I am an expert in corporate communications and can take a brief from almost any industry and be able to come up with strategies, ideas and tactics that deliver. I believe that for any ‘generalist’, one of their biggest strengths will come from the breadth and variety of their experience across sectors. And this should be a reason not to exclusively hire for industry experience. What do others think? Find a niche and narrow in, or apply your skills and knowledge as a generalist? #generalist #personalbrand #corporatecommunications #freelance

A couple weeks ago, someone who then became a client asked us about the convenience of hiring our services, since he already had a marketing team inhouse. Once you understand the needs of the field you work in, you start to tailor your services around it. Makes perfect sense for a medium business to have its marketing team inhouse, as well as a small business to prefer outsourcing a few processes. This doesn't mean one can't support the weak points that appear along the way, and that's exactly how a subsidiary team of marketing professionals can elevate your brand's performance. 🗂 Specialized Expertise: A subsidiary agency brings niche skills and fresh perspectives honed through diverse client experiences, complementing your team's strengths. 🔄 Creative Synergy: Collaboration fosters creativity, combining your team's insights with the agency's innovative approaches for dynamic results. 🌐 Expanded Network: Agencies often offer extensive industry connections, opening doors to new opportunities and amplifying your brand's reach. While your in-house team forms the backbone of your strategy, partnering with a subsidiary agency adds depth, agility, and creativity to drive your brand towards success in today's digital age💡

💡 Four things I didn’t know about Marketing until I became a Marketing Specialist Recruitment Consultant. I'm not ashamed to admit that, until I started to get trained to work as a recruitment consultant and learn about Marketing technologies, I had some preconceptions. 1. I always thought marketing was all about clever campaigns and catchy slogans, but I’ve learned it’s also deeply data-driven. Understanding metrics is just as crucial as crafting the most engaging and perfect message. 2. Marketing trends and tools change rapidly, so the best marketers are those who can adapt quickly and keep up with the latest shifts in technology and consumer behaviour. 3. Marketing is a team offer. Collaboration between different departments (e.g. sales, IT, design...) is key to executing a successful strategy. 4. The best marketers know how to tell a compelling story that resonates with their audience. Storytelling is about connecting on an emotional level, not just pushing products. Being on the other side of the recruitment process has given me a new appreciation for the diverse skills and qualities that make a marketer truly exceptional. What's the one thing that you didn't get until you started working in marketing or with marketers? #MarketingSkills #MarketingCareers #MarketingJobs

I believe the key to building a successful business is staying motivated. But its not always easy. There'll be times in your business where its not performing as well as it did the previous year, you have more talent issues, your profit is down, sales are slower or its just a daily struggle. But the one thing that can keen you motivated is aligning your business with your personal goals and the lifestyle you're seeking. This can keep you focused and energised to get to the next level. One of my goals has always been to expand into the US and have an office there. This is purely selfish, its because I love travelling to the US and hope to live there one day. But it also has benefits for the business - a much larger pool of prospects, larger budgets, more talent etc. And whilst we're expanding our client roster out there and hiring for a US digital PR to head up the US side of the agency, I'm also looking for the perfect location for our next office and maybe my future home. Your business is what you make it, but you have to remain invested and tap into what motivates you to succeed. #businessgrowth #motivation

Successful marketing directors should follow these habits As a marketing director, your role is pivotal in shaping your company's brand identity and driving successful campaigns. Here are five essential habits that can set you apart and help you excel: 📚 Stay Informed: Marketing evolves rapidly! Make it a daily habit to research industry news and updates, to ensure your strategies are always current. 🎯 Set specific goals: Broad goals are too vague to measure effectively. Instead, focus on creating detailed, measurable objectives. Clear goals lead to clear results! 🤝 Build relationships: Strong interpersonal relationships are key, so make it a priority to seek new connections. Great relationships pave the way for smoother collaborations and successful campaigns. 📊 Leverage data: Creativity is vital, but it must be balanced with data-driven insights. Base your campaigns on hard facts and numerical trends. ❓Ask questions❓: Never hesitate to ask questions. You must understand your clients needs, competitor landscapes, and success metrics. Asking these questions reduces the risk of campaign missteps. READ MORE: https://lnkd.in/ee9fyqTx What do you think makes a successful marketing director? Comment below habits, qualities, or traits you think a marketing director should have to excel in their role.⬇️ Are you on the lookout for your next marketing professional? Get in touch now! https://lnkd.in/e9-yVzzJ #marketing #marketingdirector #habits #success #qualities

7️⃣6️⃣ % of the investment community agree brand has a meaningful impact on valuation, second only to financial performance (Interbrand). Employer Branding’s ROI can change your company’s trajectory. * 𝘎𝘳𝘦𝘢𝘵𝘦𝘳 brand equity * 𝘏𝘪𝘨𝘩𝘦𝘳-quality applicants * 𝘔𝘰𝘳𝘦 offers accepted * 𝘐𝘯𝘤𝘳𝘦𝘢𝘴𝘦𝘥 retention * 𝘓𝘰𝘸𝘦𝘳 cost-to-hire * 𝘍𝘢𝘴𝘵𝘦𝘳 time-to-fill * 𝘉𝘦𝘵𝘵𝘦𝘳 business performance * 𝘖𝘱𝘵𝘪𝘮𝘪𝘻𝘦𝘥 marketing spend Need that? — 𝐇𝐢𝐫𝐢𝐧𝐠 𝐭𝐡𝐢𝐬 𝐲𝐞𝐚𝐫? Repost or DM me, Art Ross, or click "Visit my website" to chat about your company's unique situation.

🌟 Looking to turbocharge your UK business? 🚀 Have you considered bringing in a marketing consultant wizard? 🧙 With their magic touch ✨, they can weave growth strategies that defy gravity and catapult your business to success! Here's a peek at what they can offer: 🎯 **Market Research Maestro:** Dive deep into the marketing realm to decipher trends, audience secrets, and competitor spells. 🔍 📈 **Strategic Sorcery:** Brew a potion of marketing strategies that align with your business dreams and goals! 🪄 🤝 **Implementation Enchantment:** From concept to reality, a consultant's guidance ensures your marketing spells are cast flawlessly! 🪅 💡 **Optimization Alchemy:** Transform ordinary results into gold by tweaking and refining your marketing brew! 🌟 👉 Ready to sprinkle some marketing magic on your business? Hiring a marketing consultant could be the secret ingredient you've been missing! 🌟 https://lnkd.in/eM-hqZBe

One thing that I will be doing differently in my marketing agency is... I will be giving more chances to people with no skills but with the right attitude. Skills are undoubtedly important. But the right attitude is the driving force behind success. You may lack specific skills but if you demonstrate...  ➝ a positive attitude  ➝ eagerness to learn   ➝ A strong work ethic Your chances of having a successful career are much much higher. What do I mean by that? You may join my team with little to no experience in digital marketing. But your can-do attitude and unwavering positivity can make you a valuable asset to the team. And it's hard to replace people who go above and beyond to get things done than people who can only perform certain tasks. Makes sense? PS: I'm still hiring. Read my previous posts and apply to work with the best team. #culture #hiring #entrepreneurship #jobs #career

Having been with a business I love for 11+ years, one that gave me opportunity to grow and learn, to develop as a marketeer and a person, one with ambitious leaders who had a clear plan and vision for growth, the time has come for change.   Following the sale of the business, there is no longer an obvious role for me, so I move on to the next chapter.   I’m certainly not new to big change! As I contemplate ‘what next’ and look for new opportunities, these are a few things I know:   - I know that my work has to be something that makes me excited to want to work each and every day!   - I know that I believe in profit with a purpose. Business gives us all livelihoods, but it also gives us opportunity to drive change, and help shape the world of work and community now and for the future; I’m up for working in an organisation that believes in that too!   - I know that marketing is constantly evolving, driven by technology, and changing customer behaviour, and that as one person I can’t be expert in everything; but I can motivate, inspire and guide people and in doing so, deliver on marketing strategy and initiatives that drive growth and brand loyalty.   WHAT I'M LOOKING FOR:   - My preference is a full-time marketing role in a B2B environment, but I’m also open to considering contract work - Senior marketing role in an ambitious business with a vision and plan - A role that offers both an opportunity to input on strategy while overseeing tactical delivery - A role that offers the opportunity to work with senior stakeholders and teams across the business - A hybrid role with primary location in London/South-East   WHAT I OFFER   - Track record in data-driven marketing planning and delivery Track record in developing marketing initiatives that support the business plan and deliver growth - Expertise across a brand, marketing, lead gen, corporate communications - Extensive experience in stakeholder engagement and collaboration at all levels in the business - Willingness to take on new ideas give things a try, succeed in some, fail in others but determination to drive improvement and progress #marketingstrategy #contentmarketing #brandmarketing #leadgeneration #B2Bmarketing   If you are interested in my profile and have an opportunity that fits, or a bold new opportunity that you think I can support with, please message me.

Digital marketing isn’t expensive; inexperience is. If you’re thinking about hiring a single "digital marketing expert" – don’t. It’s worth your time and energy to focus on building a team instead. Here’s why: * One Size Doesn't Fit All: Expecting one person to juggle it all is a recipe for burnout and missed opportunities. * Accountability is Key: Forget vague expectations you’ll need to define clear metrics to measure the success of each role. * Traditional recruitment methods often miss the mark: Modernize Your Approach by ditching the outdated job boards and leverage your professional network Relieve yourself from another hiring headache. Read this blog and learn how to build your dream team, not another one-man (or woman) show. https://bit.ly/3UGA1za