Mercury Creative Group’s Post

Big news: Google is NOT getting rid of cookies, and neither are we. 🤭 Our team had a scrumptious time connecting at the Minnesota State Fair! Just as the fair brings people together, we’re committed to bringing clarity and alignment to brands to foster connection and shared experiences. #TeamBuilding #MinnesotaStateFair #Branding #Community

Working on your brand's identity? With over 25 years of experience in creating mission, vision, and manifesto statements, we've learned a thing or two about what works—and what doesn't. Here are three common pitfalls to avoid when crafting your brand's core statements: https://lnkd.in/gjiBq3Mv #BrandStrategy #BrandMessaging

Did you attend the ASAE: The Center for Association Leadership annual meeting? From powerful keynote speakers to insightful sessions, this year's agenda was packed with events that left us inspired and energized! ✨ What was your favorite moment? #ASAE24 #InUnityWeThrive #ASAE #Associations

Are competitors outshining you in the marketplace? 😎 With so many organizations fighting for your audience's attention, creating a brand that truly resonates with your audience and sets you apart is essential. Learn the 7️⃣ tips to stand out from the competition in our latest insights post: https://lnkd.in/g3h-SCiJ

Heading to the ASAE: The Center for Association Leadership Annual Meeting this weekend? 🎉 Our team brand experts, Emily and Cheri, will be there too. Here's a fun pic so you can easily spot them! They are ready to connect, listen, and share insights with you. Let’s make this event amazing together. 🙌 #ASAE24 #Associations #InUnityWeThrive

Reconnecting in person with the relationships we've built at events is simply the best. We’re passionate about nurturing communities that lead to meaningful change. Let’s grow (and be exceptional) together! #BeExceptional24 #NGLCC24 #NGLCC

Thinking about rebranding? 🤔 Here are some examples of when a new name could be the right move for your organization: ▸ A family business with changing leadership. ▸ A functional name that no longer fits the organization's purpose. ▸ Growth plans that require a more inclusive name. ▸ Historic names that don't reflect current realities. ▸ Generic names that don't stand out in the market. Curious to learn more and see if a new name might be right for you? Dive into the full blog post here ⬇️ https://lnkd.in/g-GmFig5 #BrandStrategy #Rebrand #BusinessGrowth #Renaming

🔉Calling all #association professionals! Are you looking to get your members more engaged? Join us for a 𝐟𝐫𝐞𝐞 𝐰𝐞𝐛𝐢𝐧𝐚𝐫 over your lunch hour 𝐭𝐡𝐢𝐬 𝐖𝐞𝐝𝐧𝐞𝐬𝐝𝐚𝐲 with our brand experts Cheri Quinn and Emily Youngblood. They will show you how to communicate your value to inspire your members to engage more deeply. You'll also learn: 🚀 The roles of marketing strategy vs. marketing planning 🚀 The six elements to guide your marketing communications 🚀 Practical tips you can apply to your communications plan today Save your spot ➡️ https://lnkd.in/gE_kqkKA #webinar #MarketingStrategy #MarketingPlanning

Your ideal audience is bombarded daily by messages and visuals from brands vying for their attention. 😩 So, how does your organization stand out in all that noise? By crafting a strong brand strategy that delivers a consistent, seamless experience they can connect with. 💯 Read more about why brand consistency matters in our latest insights blog post: https://lnkd.in/g8vftHdK #ConsistencyCounts #BrandStrategy

Last month, we hosted a webinar about defining your brand's unique value. One of the highlights was Cheri and Emily walking attendees through creating their value proposition. If you missed it, we got you! 🎁 You can download the worksheet here: https://lnkd.in/eqV-zGcG #BrandStrategy #ValueProposition #Marketing #BusinessGrowth