Manish Meshram’s Post

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Technology Leader | Associate Principal / Director | 2x AWS Certified

“By focusing on a smaller, more specialised and narrower market, you have a better chance of being heard by the customers and people you wish to impress. Those precious impressions are often more meaningful, lucrative and profitable.” From the book ‘Make Your Own Luck’ by Bob Miglani and Rehan Yar Khan.

Rehan Yar Khan

Managing Partner, Orios Venture Partners

8mo

I have met and invested in many startups that started out focusing on just one city, such as Box8, Country Delight and Pharmeasy. They later added other cities. Other startups started with a single product, like Druva which offered labtop backup before adding other products. When a company has limited resources it needs to develop a single narrow market.

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