Today, we officially kicked off our 2024 Valentine's Day campaign! A campaign grand in scope and message--we captured the love stories of seven real-life couples to express how every couple's love story is unique and extraordinary in its own way.
Paired with a phenomenal batch of limited-edition prints, and exciting new products, we couldn't be prouder and more excited to be kicking off 2024 in this fashion. This campaign took every hand at MeUndies to make it come out right, so kudos to all the talented minds who brought it to life. This is a special one 💘.
Well, until today, without you, it's not mine. It was like meeting someone that I'd I'd known my whole life. And so that was, that was really the our relationship grew and started, yeah. And for you, I just felt so at home and comfortable and from the gut feel like I could do myself.
Today, we officially kicked off our 2024 Valentine's Day campaign! A campaign grand in scope and message--we captured the love stories of seven real-life couples to express how every couple's love story is unique and extraordinary in its own way.
Paired with a phenomenal batch of limited-edition prints, and exciting new products, we couldn't be prouder and more excited to be kicking off 2024 in this fashion. This campaign took every hand at MeUndies to make it come out right, so kudos to all the talented minds who brought it to life. This is a special one 💘.
We are thrilled to announce that Ariel Stoddard will be joining MeUndies as our Chief Revenue Officer! Stoddard will lead teams across performance marketing and customer experience, as we focus on optimizing the customer journey, elevating our membership program, and building deeper relationships with our nearly three-million comfy customers.
"I am truly honored and thrilled to join the MeUndies family and its incredible legacy of innovation, quality, and a genuine commitment to customer satisfaction,” said Stoddard. “I'm excited to be part of this dynamic team and contribute to the brand's continued success."
Stoddard is a seasoned executive who brings over a decade of strategy and marketing experience. Most recently, Stoddard was General Manager at Fabletics, where she owned the P&L for the global active-lifestyle brand and oversaw its category expansion strategy with this year’s launch of Fabletics Scrubs. Prior to her General Manager role at Fabletics, Stoddard launched Fabletics Men, in collaboration with brand partner Kevin Hart, overseeing all areas of brand marketing and creative, while scaling the category substantially within two years of launch. Prior to Fabletics, Stoddard was a consultant at Bain & Company. Stoddard holds a Bachelor of Arts degree from Harvard University and Master of Business Administration degree from Yale School of Management.
"Ariel is a thoughtful leader with experience rapidly scaling membership-based apparel brands. We couldn't be more excited to have her join our leadership team, setting the tone as we continue to scale the business to new levels and improve our best-in-class shopping experience for our loyal members and customers," said Jonathan Shokrian, MeUndies' Founder and CEO.
Stoddard's appointment comes just months after we welcomed Ben Shichman as Chief Technology Officer, and nearly two years after Sabah Mikha, also a veteran of the TechStyle Fashion Group portfolio, joined as Chief Financial Officer.
Stoddard will report to Shokrian, who expressed his enthusiasm for what's ahead: "MeUndies celebrated 30 million pairs of underwear sold this year, and we're excited to continue to expand our intimate apparel market share in the next few years."
For more information, please contact:
Marshall Kappel
VP of Brand Marketing
[email protected]
We are excited to announce that Ariel Stoddard will be joining MeUndies as our next Chief Revenue Officer. Ariel will play a crucial role in scaling our membership program and will work closely with our Heads of Growth, Retention, and Customer Experience to enhance our consumer journey in 2024 and beyond. Welcome to the team, Ariel!
There's always room for another dinosaur print...
Our entire team is excited for our launch of "T-Rexin" today! 🦖
Dinosaur prints are a MeUndies customer favorite and the team always brings their A-Game when launching a new design. The creative direction and photography on this shoot were superb! 🔥
Let's give a huge MeUndies welcome to our October new hires Shawn Kim, Hardik Patel & Natalie Filice! We are so glad to have you join us and we look forward to all your successes! 🎉
Still reliving our collaboration with @LiquidDeath and the amazing pop-up at @FredSegal. Thank you to all the teams for making this a hit! #meundies#deathtodiscomfort
We are thrilled to announce that Ash Shank has joined our team as our new Senior Manager of Financial Planning & Analysis (FP&A)! Join us in extending a warm welcome to Ash as she embarks on this exciting journey with us. Here's to a successful and productive partnership ahead! 🚀
#newhires
Btw, I have Several Outstanding Advertising, Sponsorship and Brand Integration Opportunities Available 😃 MeUndies