Michael Guth’s Post

This is going to be a conversation you do not want to miss folks. Tune in to learn how we simplify fragmentation and harness the chaos of CTV. It can be done! #SpectrumReach #builtforwhatsnowandwhatsnext

Great products often start with great data scientists. It was about a year ago when Noam Koren Daniel Wegman, PhD and Joel Venzke, PhD proved to me, beyond any statistical doubt, that similar AI-scored audience segments present completely different conversion rates (2-3x) depending on what they watched just before the ad break. And even weirder, it's different based on the campaign creative. Shock. Further *exhaustive* research showed it relates to a very simple notion: "emotional resonance". Double shock. Today i'm proud to publicly announce that we enabled these contextual segments on our premium CTV inventory (~60B monthly gross 30-seconds impressions) programmatically through all leading SSPs, with no additional data fees. Read more about BrandDiscovery and check some case studies here: https://lnkd.in/gVgi8bze

Dive deeper into the future of advertising! Here's the scoop on the next wave of Programmatic Advertising Trends for 2024. From AI innovations to dynamic storytelling, these trends are shaping the digital landscape. Swipe left to stay ahead of the game! At RO2 we are ahead of the game and already planning for a much more succesful 2024 implementing the new trends. Contact us at: RO2M.COM #ro2media #mediastrategy #roa #mediabuying #mediaplanning#mediainsights #effectiveadvertising #adcampaigns #MediaExcellence#Mediaplanning #ProgrammaticTrends #DigitalInnovation #2024Insights#2024trends

FAST platforms must be able to effectively personalize the user viewing experience in order to maintain positive engagement with content and retain users. Metadata, or data about data, is the secret ingredient. Dig into the details in my latest article in Media Play News #FASTstreaming #ottplatforms #entertainmentindustry #metadata

🚀 Excited to share our latest group project on YouTube earning predictions! 📈💰 Our team has delved deep into the analytics to forecast YouTube earnings with precision. From analyzing viewer engagement to tracking ad revenue trends, we've crafted insights that can supercharge your channel's financial strategy. Below is a non-technical presentation of the project #YouTube #Analytics #PredictiveModeling #GroupProject #DigitalMarketing

A successful #webinar program is one that advances the audience's journey forward. Now, with the ON24 AI-powered Analytics and Content Engine (ACE), you can share ongoing streams of personalized content across your hubs and landing pages! See how 🔽

Dive into the future of ad analytics with TikTok's EVTA Revolution! Unlock insights, elevate campaign performance, and tailor your analytics for unprecedented success. #TikTokAds #AdAnalytics #DigitalMarketingMagic #CampaignOptimization

A successful #webinar program is one that advances the audience's journey forward. Now, with the ON24 AI-powered Analytics and Content Engine (ACE), you can share ongoing streams of personalized content across your hubs and landing pages! See how 🔽

OTT Video Analytics: 5 Data Points to Consider - Unlock the power of #OTT #analytics with these 5 essential #data points. Enhance your OTT #video analytics #strategy today! #OTTVideo #OTTAnalytics

We live in a world with more and more options... Whether that is in your career, dating life, or deciding what movie to stream online and where. So, how do you captivate the Gen Z audience with the attention span of 9 seconds towards your product or Brand? Personalization and metadata. Leverage your data towards experience not only revenue. Align your brand with the result 😀 More interesting insights with Nielsen's state of play report: https://lnkd.in/esyhkitS #ecommerce #metadata #digitalinsights #genzmarketing #personalization