Here's a clip from an insightful chat I had with Brandtech Group Partner Rebecca Sykes on fighting AI fears, synthetic content and what's next in 2024
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Advanced fingerprinting and watermarking capabilities are a must in a #GenAI world. These hidden or visible elements help identify, protect and authenticate generated content. Our Trace technology goes one step further, using likeness models to authenticate derivatives or heavily edited content. This allows IP holders, talent and creatives to understand how their data is being used, and whether or not its use is #AuthenticatedAI.
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Let me get this straight: We’re having problems with _real_ data, from real people, being accurate or representative… So let’s use fake data instead! “I am not able rightly to apprehend the kind of confusion of ideas that could provoke such a question.” -Charles Babbage Come on folks. Let’s apply at least a _little_ critical thinking to these shiny new tools. #criticalthinking #gigo #AIhype #AI
Managing Director at Spark Foundry | LinkedIn Top Voice in advertising, AI, digital marketing and executive management
Synthetic data is coming to Hollywood, and movies like Argylle are why. The film underperformed at the box office despite test screenings going, “fantastically well”. Hollywood has always faced challenges with pre-testing. You never know if the audience is being honest, and it’s tricky to get a big enough sample size. Synthetic data solves this. You can build personas who are unashamedly honest, and infinite in size. Imagine being able to test a movie against 350m US personas without cannibalising a single ticket sale. We’re going to see lots of brands using AI to supercharge their creative testing. Not just Hollywood.
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Unlocking Business Potential by Turning Ordinary Data into Reliable Data ✪ Data Quality ✪ Test Automation ✪ #Testautomation and #DataValidation for #DataProducts #DataWarehouse #ERP #CRM #BusinessApplications
Have you heard about Synthetic Data? It can create countless, honest personas. Imagine testing a movie without losing a single ticket sale. Follow me for updates on data testing. #DataTesting #SyntheticData
Managing Director at Spark Foundry | LinkedIn Top Voice in advertising, AI, digital marketing and executive management
Synthetic data is coming to Hollywood, and movies like Argylle are why. The film underperformed at the box office despite test screenings going, “fantastically well”. Hollywood has always faced challenges with pre-testing. You never know if the audience is being honest, and it’s tricky to get a big enough sample size. Synthetic data solves this. You can build personas who are unashamedly honest, and infinite in size. Imagine being able to test a movie against 350m US personas without cannibalising a single ticket sale. We’re going to see lots of brands using AI to supercharge their creative testing. Not just Hollywood.
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Tired of wasting time and money on poor quality online sample? Whether it's a bad actor, a bot, a duplicate account or an AI response generator, Ironwood Online’sproprietary, multi-dimensional quality processes detect and stop survey fraud before it happens. Ironwood Online blends proprietary, AI-led technology with human-led data cleaning best practices to prevent survey fraud from undermining your project schedule and budget, but most of all, the quality of your data. #IronwoodInsights #Ironwoodonline #sample #data #AI
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Marketers, it's time we talk about our place in the #ResponsibleAI conversation. I recently sat down with Olivia, CEO and Founder of Ethical Intelligence, to shed some light on the role marketers play in shaping AI governance and safety. It's not just for tech teams. Listen to the full episode for all the insights: https://cstu.io/3152fe
Olivia Responsible AI Marketers Role sq
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How can we combat fake and fraudulent content in the digital age? In this episode of Art of the Possible, we dive into the challenge of proving AI data integrity with Rusty Cumpston, CEO of DataTrails. Rusty shares insights into groundbreaking transparency technology and the pivotal role of digital watermarks in securing our digital landscape. Along with Art of the Possible Host, Ken Sickles, today's discussion explores how AI is democratizing content creation and the responsibilities that come with it. Click this link or any of the links in the comments below to listen now! https://lnkd.in/gSM38E8f #DigitalTransformation #DigitalWatermarking #AuthenticationTechnology #ContentProtection
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Founder - CIO @ Main Street Research | Award-Winning Author | Speaker & Educator | Enthusiast of Finance, Vintage Porsches & Neckties
MARKET MELT UP!! Today investors may have learned an important lesson. If you or a client would like to know how to best take advantage of the new AI tech driven bull market - while managing downside risk - let us know! #mainstreetresearch #barronstopadvisor #forbestopadvisor #marketmeltup #schwabnetwork Disclosures: https://bit.ly/3TCc78H
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OpenAI announces a huge shift in model alignment with clear rules instead of constant human feed back. A question for you all though?: How should OpenAI ensure these rules stay effective as contexts and human values evolve? How would you design a system for real-time rule updates with transparency? #AI #AIReadyMindset #ThingsChange
We’ve developed Rule-Based Rewards (RBRs) to align AI behavior safely without needing extensive human data collection, making our systems safer and more reliable for everyday use.
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You might have seen multiple deepfake videos of politicians or actors saying things they never actually said. Scammers can manipulate AI to deceive. Don’t trust AI-generated content without question. Stay vigilant and critical. Navigate AI’s complexities carefully, just as a detective investigates a complex case. Call Hitstech to learn more. #AIManipulation #StayInformed #future #businessintelligence #technology
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Currently enrolled in UTSA CyberSkills2Work Program. Recent graduate of Federal Cyber Skills Academy as of June 11, 2024. Graduate of Eastern New Mexico University Ruidoso in Information and Computer Security 07/23.
How I built and ranked my client's website on Google in just hours? All I need is: - Internet connection - AI Tool Here's my secret weapon: https://lnkd.in/gm5qcx7S
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