Michael Zampetti’s Post

When budgets get tight, there’s nothing a tube of lipstick can’t solve. Or at least, that’s what economists seem to believe. bit.ly/3Iq6ljY Even when people are scrambling to save every last penny, the “lipstick effect” has proved time and again that shoppers will indulge in small luxuries as a compromise since they can’t spend on big ones. And cosmetics giant SEPHORA couldn’t be happier about it. The LVMH-owned chain, which performed “exceptionally” in 2023, was the French conglomerate’s fastest growing segment by sales at a time when luxury spending has been on a rollercoaster ride. Sephora contributed to a 76% profit rise in the selective retailing segment, which includes Duty Free shops and raked in €17.9 billion ($19.4 billion) in sales last year.

Some Facts From The Luxury & Retail Segment Of What The Journey Consists Of To Make It To Where It Is Positioned Today 🙏

Since Kyle Leahy took the helm, Glossier, Inc. has sped up the cadence of its new launches — now every 4-6 weeks, versus 10 weeks. In addition, it’s embarked on its first national #collegetour, launched a foundation through a second partnership with the WNBA (Women's National Basketball Association), reopened its #SoHo flagship, and most notably, shifted from selling solely direct-to-consumer to leveraging SEPHORA as a sales channel starting in February. It is on track to reach $100 million in sales in its first year at #Sephora. According to industry estimates, #Glossier's total sales will reach $275 million this year, as reported by WWD. Its total sales are up 73% year-over-year, marking its second consecutive year of growth. #dtc Story by Sara Spruch-Feiner

Sephora removed all the perfumes from its shelves in the market. This has raised concerns about shoplifting. It showed Sephora’s decision to ensure the safety and security of employees and consumers. Sephora in 1998 challenged the traditional beauty retail landscape, where customers could explore products independently, experimenting and immersing themselves in the cosmetics. However, the recent shift forced us to reconsider the balance between autonomy and human interaction in the shopping experience. While the hands-on approach offered a sense of privacy, there's an argument for the warmth of human connection during the purchase of these intimate luxuries. In the past perfume shopping involved meaningful interactions with salespeople and helped ponder the role of human touch in our retail experiences. So could a return to a more interactive model enhance the overall satisfaction of acquiring these little luxuries? The choice between self-sufficiency and a more engaging approach shows how we connect with our cherished bottles of fragrance. Do you prefer shopping for perfumes online or offline? #perfumery

Keeping it classic with the Sephora 60th and Lexington team! It’s the staple #sephora look - undeniably glamorous! The challenge was to personalize the look to your client. Do you like the cat eye-red lip combo? 💋 SEPHORA Beverly De La Cruz Jeff Paleno Jennifer Morata Wendy Goodman #Sephoralife #SephoraPRO #MakeupTraining #growth #learninganddevelopment

Getting into a retailer like SEPHORA is a huge accomplishment. Once small brands get that initial yes they quickly get hit with the reality that they are in direct competition with 100s of other companies. Some of that competition is going to be multi-national companies that spend hundreds of thousands of dollars to support their brand’s success in Sephora alone. Indie brands cannot compete with that kind of financial power. It’s one of the reasons I support the merchandising effort this retailer has done under The Next Big Thing. The section highlights many of the new entries coming into the retailer. It gives a collective nod to the underdogs. It also becomes a pivotal benchmark for how much product will be sold from those shelves. Products that do well in this section...stay in the store. Products that do not sell well in this section....get discontinued from the store. I encourage customers to seek out The Next Big Thing sections in Sephora. There are separate sections for skin care and hair care in each store nationwide. Black and brown founded brands are being highlighted here. They must be supported to survive. #IndieBeauty #BlackBeautyBrands #Sephora

SEPHORA is worth $37 billion but history can’t pinpoint its origin. (Statista) This French brand synonymous with luxury beauty has 2,500+ stores in 32 countries. And now this retail brand and global powerhouse have come to India. The name "Sephora" itself is derived from Greek. It means "beautiful." It reflects the brand's evolving focus beyond perfumes to all things beauty. The whispers began in 1969 and 1970. Some say that's when Sephora first came onto the scene, but historians claim it was later. In 1970, Dominique Mandonnaud, a painter-turned-perfumer, revolutionized fragrance shopping with a self-service approach. Customers could test before they bought, unheard of at the time! When we take a look at its history and success story, one thing's for sure: →It wasn't born with the iconic "S." Earlier, it wore a different name, then another, before Boots snatched it up in 1970. →Fast forward to 1979, and a glimmer of truth emerges from a dusty list of companies. One of them was "Es Sua," a store selling toiletries and cosmetics that belongs to Boots. This Es Sua has a connection to Sephora's family tree. →Beauty Genesis SA, the “unofficial” parent company, added another layer to this puzzle. The twist lies in 1897 with Nouvelle Gallery. A Parisian chain that turned into a French fragrance brand. →By 1972, however, financial woes cast a shadow over its success. But Sephora rose in 1973. Yet, Nouvelle Gallery's ghost lingered. Profits dwindled, staff vanished, and by 1978, the chain faced its final curtain. So, where does this leave us? With a beauty giant whose backstory is as captivating as its future. Can you crack this code? Leave your best guesses in the comments. #brands #sephora #retail

Unveiling the Mystery of Sephora: A $37 Billion Beauty Behemoth 🌟 Did you know that the beauty powerhouse SEPHORA valued at $37 billion (Statista has a history shrouded in enigma? With 2,500+ stores in 32 countries, it's a global beauty haven, and now, it's making waves in #India. The name "Sephora" itself, derived from Greek meaning "beautiful," reflects its evolution from perfumes to a holistic beauty haven. But when did Sephora first emerge? Whispers trace back to 1969 and 1970, sparking debates among historians. In 1970, Dominique Mandonnaud transformed fragrance shopping with a revolutionary self-service approach—testing before buying, a game-changer at the time! Unraveling Sephora's past reveals intriguing details: → It didn't start with the iconic "S." Different names adorned it until Boots acquired it in 1970 → 1979 brought a revelation from a dusty list, connecting "Es Sua," a Boots-owned store, to Sephora's family tree. → Beauty Genesis SA, the "unofficial" parent, added complexity, tracing back to 1897 with Nouvelle Gallery, a Parisian chain turned fragrance brand. → Despite financial struggles in 1972, Sephora emerged in 1973. Yet, Nouvelle Gallery's ghost lingered until its final curtain in 1978. The result? A beauty giant with a backstory as captivating as its future. Can you crack the code of Sephora's origins? Share your best guesses in the comments! 🧐💄 #SephoraMystery #BeautyEvolution #UnravelThePast

I love CGI campaigns like this. It is fun, harmless and probably way cheaper than pulling off an in-person, guerilla marketing campaign. Heck, might even be more cost efficient than paying for a billboard that people might not even look up at. I am curious to see how this evolves in the 21st century. I wouldn't be surprised if our grandkids in 60 years are shocked that we had real-life billboards. Sounds dystopian, but one day we might just wear glasses or contacts that are manufactured by a company that sells virtual "ad space" on historic buildings, scenic views, etc...They could turn your "boring" suburban cul-de-sac into Main Street at Disneyland. I am getting ahead of myself but let me know your thoughts on the future of virtual marketing compared to in-person marketing. #CGI #CGIArt #Marketing #VirtualMarketing

What a amazing and unforgetable marketing concept.