Hey everyone! As I begin work on my DCIM Capstone project, I am exploring the latest trends and advancements in the media industry. This project has been a fascinating dive into the dynamic nature of media in the digital realm.
In parallel, the rapid advancements of artificial intelligence have transformed numerous industries. As AI continues to advance, so do the discussions regarding the implications and morality of its use, particularly when it comes to deceptive practices. Today, New York Governor Kathy Hochul has proposed yet another bill for consideration, adding to the existing 65 AI-related bills in New York alone, criminalizing the deceptive use of AI. While New York does have the highest number of proposed bills, they are just one of over 40 states taking a stand against the unethical use of AI. Check out the article here: https://lnkd.in/eJRCsiQ5
Deceptive and unethical AI has become a mainstream topic lately following the spread of malicious deepfakes of pop star Taylor Swift, and people are becoming more and more concerned with the capabilities of technology. Mary Anne Franks, president of the Cyber Civil Rights Initiative, talked to Axios about the limited legal options for victims of these harmful AI-generated images. If the bill proposed by Gov. Hochul is passed, victims will gain the right to sue over digitally manipulated images. It is undeniable that something needs to be done, but crafting and enforcing regulations around AI will be challenging and full of nuance.
As a digital communication, information, and media minor, I am interested to see how these new rules and regulations will impact marketing and public relations. The newest bill proposed in New York would make unauthorized uses of a person’s voice in connection with advertising punishable by up to one year in jail. This is limited to the state of New York, but may be the beginning of putting an end to falsified celebrity advertisements and endorsements that are becoming more and more common on social media platforms like TikTok and X.
All in all, AI regulations have the potential to reshape marketing and PR practices by requiring more transparency, accountability, and fairness surrounding the use of AI technology. Marketers and PR professionals will need to stay informed and adapt their strategies accordingly to ensure legal compliance and ethical use of AI.
As these bills make their way through the legislative process, it will be interesting to see how businesses and industries adapt to the new regulatory landscape. In addition, monitoring the consumer response to these changes is crucial as attitudes towards AI continue to evolve. We should strive for a delicate balance that fosters innovation while safeguarding against technological misuse.
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2moThe risk and crime of plagiarism through the mass use of AI tools is way too understated and ignored by most starting with the AI’s creators to begin with.