Michael Knopf’s Post

Check out the highlights from the second day of the 2024 International Media Conference!    Be sure to join us for more on the third day of the conference! #EastWestMedia

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How can responsible media go hand-in-hand with business outcomes? Check out this clip of our Responsible Media panel in Cannes and read the takeaways in our blog here: https://bit.ly/4cpeLoX Matt Sattel Chloe Pastore Chad Hickey Marla Newman Chandra Cirulnick Martin Bryan #DemandMore #DemandResponsibility

Taking advantage of a bit of downtime to catch up on trend-watching. This concise recap from WS contains a few nuggets I missed the first time around. #creativity #globalbrands #marketingtrends

Last Monday, at his annual Super Bowl press conference, NFL Commissioner Roger Goodell was asked about the league’s experiments with streaming broadcasts. Specifically, he was asked why “a lot of fans were upset” about the exclusive broadcast of its Wild Card game between the Miami Dolphins and Kansas City Chiefs on Peacock last month (which I wrote about in “Peacock's NFL Wild Card DTC Lessons for CNN & ESPN”). Goodell responded that the NFL still has “over 90% of our games on free television” but: “...our fans are on these platforms. Our fans want to access them. The technology is extraordinary. You can do things on some of these platforms that you can't do on a linear platform. So, for us it's part of the future. I don't know where it goes from here but we're going to continue to reach our fans where they are with the best possible production, the best possible technology.” His answer implied the premise of the question was wrong. Enough fans have cut the cord that the test was necessary. If fans were unhappy—and, some fans were indeed unhappy—then why did the game reach 23 million viewers on Peacock, NFL+ and on NBC affiliates in Kansas City and Miami? And, why did it reach 27.6 million viewers overall on a platform that has struggled to climb past 30 million subscribers? It is all progress, both incremental and speculative. The wholesale model which has delivered 90% of the NFL’s audience, to date, is now perceived to be facing an “extinction-level event”. But, the lesson from the NFL’s past season is the wholesale model is nowhere near disappearing. Goodell said in the same response that we will not see a streaming-only Super Bowl “in my lifetime”. The only certainty is that fans still exist, the challenge lies in reaching them and subscriptions may not be the ultimate solution. ****Key Takeaway*** For all the worrisome talk of “extinction events” in media, NFL Commissioner Roger Goodell’s mindset is that NFL fandom is evolving and not disappearing. But, Goodell seems to worry most about the future of subscription models in sports media. [Link to the full essay in the comments below] #nfl #superbowl #peacock #sportsmedia https://lnkd.in/e_HyVWnj

Media landscape is changing fast and it is critical to be prepared and get future ready.

I can't wait for the ANA Media Conference. Topics will include: AI, cookie deprecation, CTV, diverse media, experiential marketing, local television, the media pitch process, media measurement, principal media buying, privacy and ad taxes, programmatic, retail media networks, and sustainability. Hope to see you there! Association of National Advertisers

#2023 was a volatile year across the global media industry. We've picked our favourite highlights and major stories from the past twelve months and you can find out what they are here: https://ow.ly/S7ee50Qspvp #Media #YearInReview #Mediaindustry

In an interview with Beet.TV, Mike Solomon, PHD USA CEO, explains how Omnicom’s Omni operating system helps PHD leverage holding company resources to engineer solutions for its clients. “I can reach into all the amazing parts of Omnicom for any client that we are trying to create a solution for, but the idea is I can orchestrate it through the lens of how PHD goes to market and what makes us unique.” - Mike Solomon. Watch the full interview at Beet.TV here: https://bit.ly/48KEo1j #Omni #Capabilities #Transformation

Wise words from Lucy Kueng (Küng) here