Michael Sadicario’s Post

We’ll need all hands on deck to decarbonize ad tech — including help from publishers. Curt Larson, CPO at Sharethrough shared his thoughts in Digiday’s latest piece focusing on the lack of cooperation in the industry. He adds: “the momentum to get people to actively shift their thinking around sustainable media equaling more revenue will ultimately come from the buy-side shifting budgets toward publishers, SSPs, DSPs, and other ad tech partners practicing lowering emissions”. At Sharethrough, we’ve developed high-impact solutions for both advertisers are publishers, including, most recently, the ‘Net Zero Publisher Program’. Learn more: https://lnkd.in/dWXFbvUR   👉 Read the full article: https://lnkd.in/eXAQxN_U #sustainability #adtech #digitaladvertising

While we own and utilise the power of cutting-edge technology, our strength lies in guiding ad businesses personally and effectively! As part of our dedication to educating and supporting our partners and the broader ad tech community, Limelight Inc. is starting a serial blog on everything programmatic! Read our first article on demystifying the ad tech ecosystem including foundational tips for your programmatic strategy via the link! #programmatic #adtech

This article I feel comes up short since it really only mentions Tubi in it while there is so much more involved with this partnership. The upgraded integration combined with the Fox Sports aspect of the deal will add a very welcomed layer come fall as an additional outlet for sports buys, and with this being an election year Fox News will be a political buyers go to. #programmatic #digitaladvertising #digitalmarketing

GenAI is set to disrupt the entertainment and media industry, particularly in the internet advertising space. Explore what this means for your growth and transformation strategies in our Entertainment & Media Outlook 2023–2027. #TMT #MediaAndEntertainment

Our ecosystem is notoriously fractured, making it difficult for publishers to maintain consistent revenue and for advertisers to measure their ad spend effectively. Agencies and franchise owners face their own challenges, and then there's consumer fatigue to consider. How can we overcome these issues? That's where The COOL Company comes in. The new ad tech company, formed when Insticator recently acquired ADventori, seeks to mend the broken ecosystem. We chatted with CEO and Founder Zack Dugow and he shared insights about The COOL Company’s future and their plans to bridge the gaps in the advertising space. Learn more by checking out the article on AdMonsters. https://bit.ly/46sGVNH

We're thrilled to be part of The Attention Council (TAC), a not-for-profit consortium of advertisers, publishers, and technology companies that are committed to furthering the use of attention-based metrics in the ad industry, and driving thought leadership and research around them. In the words of our head of research, Jamie Auslander, as part of TAC "Infillion will be able to contribute to the growing understanding that there are different types of attention, and that the type of attention that is earned is very different from the type that is simply surrendered by viewers." Read the full announcement here! #attentioneconomy #advertising #attentionmetrics

GenAI is set to disrupt the entertainment and media industry, particularly in the internet advertising space. Explore what this means for your growth and transformation strategies in our Entertainment & Media Outlook 2023–2027. #TMT #MediaAndEntertainment

😱 Struggling to fill ad space? Passback is your solution 😇 💫 There's a solution for #publishers and #advertisers alike: Passback technology! 🎯 This innovation lets publishers fill unsold ad spots with options from other networks, boosting revenue and user experience. 🎯 Advertisers gain access to valuable placements they might have missed. Win-win! Want to know more about passback and how it can benefit your business? Stay tuned for our upcoming post! #adtech #advertising #passback #monetization #adnetwork #traffic #blogger #publisher #webmaster #AdExchange #mmo #website

The online #advertising business of the 1990s was a bubble fueled by #venturecapitalists eager to make the most of the online land grab. Although, the bursting of the dotcom bubble in 2000 arrested the “hockey stick growth” of online ad spend, not to mention investment in companies providing such services. Arguably, the opening decade of the 21st century was pivotal for ad tech as society’s digital transformation went underway; #BigTech embraced advertising as a business model, and some of the most enduring businesses in the sector were founded. And, in a decade of highs and lows for the sector, the broader economic crash of the latter half of the 2000s helped fuel the rise of programmatic advertising. #adtech

GenAI is set to disrupt the entertainment and media industry, particularly in the internet advertising space. Explore what this means for your growth and transformation strategies in our Entertainment & Media Outlook 2023–2027. #TMT #MediaAndEntertainment