A big thank you to Laure Guilbault from Vogue Business, whom I had the chance to speak to during a recent visit to our fantastic new Haus of Strauss in Paris. I greatly appreciated the chance to talk through the key strategies we're driving at LS&Co., which are already transforming the way we work across our business and paving the way to profitable growth in the years to come.
How is CEO Michelle Gass turning Levi Strauss & Co.’s into a $10 billion business? This September, during #fashion week, Levi’s will bring its Haus of Strauss #retail concept to Paris. Located in the hôtel Libéral Bruant, a town house built in the 17th century in Le Marais, the 1,300-square-metre space will include a made-to-order service (€595 for a custom pair of jeans), workshop and showroom, and display collaborations such as recent tie-ups with sacai. There are a number of challenges, including wholesale channel woes and tackling the big #sustainability questions facing the wider denim industry. Here's what's next: https://lnkd.in/eX9qzsdr
Time to make it easier to compare fits and explore products. Time to integrate conversational AI into levi.com and the App. I spent 3 days with members of the US marketing team in mid-June hosting a workshop. Opportunites abound to improve the consumer journey and consumer engagement.
Probably because the women’s jeans have usable pockets 😏 take my money.
Great article! I wear almost exclusively Levis due to the accessibility of the brand coupled with the strides towards environmental stewardship. I'm most interested to see what your brand does in the consumption category
⚜️👏👏👏
Been fangirling over Michelle Gass since my internship at Kohl’s. Following the journey since! Absolutely amazing!
Love to see it Michelle Gass!
Outstanding! Way to go, Michelle and team.
Amazing!
Analyst at Amazon
1moHello Michelle Gass I Like How Your Refreshing My Favorite Brand—As I Had Levis In Our Stores B4 Them Washed Them And We Did Beat Them To That With Washing Machines And Bleach—-I Have A Few Ideas For You To Expand Levis Denison And Levi Product Lines For Now And The Future. Very Proud Of Your Approah As I’ve Always Been A Big Fan Of Levis And A Big Supporter Of Womens,Racial,And Gender Rights And Wrote A Sweet Article When The Conversation Compared Levis Approach To Nikes I Offer My Feedback From My 50 Years Of Retail,Wholesale,Consulting And My Great Experience Of Being Invited To Levis Home Base When They Had Retailers Come To Their Headquarters For Feedback Fun And The Priviledge To See Your Special Vault Of Original Product As Well As A Little Mini Experimental Product And Washing Facilities. My Email [email protected] Cell-917-592-8314 Thans For Your Time. P.S. I Did Comment On Yall Making Another Jeans For The Fuller Thigh More Athletic Man. And I’ll Even Remind You Of Levi’s Were The First Skinny Fit Jean Ever Made In Cordoroy— Called Student Cut Cords In Powder Blue—Off White—Burgundy Navy And More. Yall Could Use Some Lt Weight Alternative Fabrics—As 12-14 Ounce Denim Is Not Comfortable In Hot