Michelle Gass’ Post

𝗧𝗵𝗲 𝗥𝗲𝘀𝘂𝗿𝗿𝗲𝗰𝘁𝗶𝗼𝗻 𝗼𝗳 Levi Strauss & Co. — Unlike other legacy brands retreating in the face of market challenges, Levi's has orchestrated a remarkable brand resurrection — shifting its strategy to focus on DtC without any middlemen. What sets Levi's apart from its Big Three counterparts is its ability to adapt before the trend curve — cutting through red tape quickly enough to be a first responder to fashion trends. But that's not the only trick up their sleeve. ➡️ https://lnkd.in/ekT2QqNj #RetailMerchandising #RetailFashion #RetailNews Jasmine Glasheen

Here's 3 lessons to learn from Levis: 1. Innovation is key. Since its founding in 1853, Levi Strauss & Co. has consistently been at the forefront of the fashion industry. From inventing the first blue jean to launching new styles and fits, the brand has stayed relevant by constantly adapting to changing consumer preferences. 2. Sustainability is important. Levi's has made a commitment to sustainability, from using eco-friendly materials in its products to implementing responsible manufacturing processes. This not only helps to protect the environment, but it also appeals to consumers who are looking for environmentally-conscious options. 3. Collaboration can lead to success. Levi's has collaborated with other brands and designers to create unique collections and limited edition pieces. This not only helps to showcase the brand's versatility and creativity, but it also allows Levi's to tap into new markets and reach new audiences. #marketingconsultanttunisia #marketingconsultants #consultantmarketing #marketingstrategyconsultant #socialmediamarketingconsultant #marketingonline #marketingstrategist #marketingsolutions

Can Beyonce revive Levi's? Levi's, the brand that practically defined cowboy cool since the 1800s, reported a net loss for Q1 2024 despite a booming direct-to-consumer (DTC) channel. Now, you'll ask, isn't the cowboy trend back in a big way, as seen on runways and sported by Beyoncé? Well, yes. But there's more to the story than meets the denim-clad eye. According to Drapers, Levi's is seeing a decline in traditional wholesale shipments. The good news? People are loving Levi Strauss & Co. again! Their D2C sales are up, showing a strong brand connection and perhaps capitalizing on the renewed interest in classic denim styles. The not-so-good news? Levi's might be missing out on some sales by not fully capturing the shift in buying habits and a sluggish supply chain. So, what's the real problem? Levi's needs to find a way to balance their D2C success with a strong wholesale presence. A profit drop of £ 126 million is no small feat. Then again, maybe there's increased competition, or perhaps they need to further amplify their connection to the resurgent cowboy trend. One thing's for sure: Levi's will be hoping this quarter is all about the Western flair. What do you think? Is this a temporary blip or a bigger issue for Levi's? Let's chat in the comments. #retail #fashion #business #levis #dtc #ecommerce #finance #cowboyfashion

Here's 3 lessons to learn from Levis: 1. Innovation is key. Since its founding in 1853, Levi Strauss & Co. has consistently been at the forefront of the fashion industry. From inventing the first blue jean to launching new styles and fits, the brand has stayed relevant by constantly adapting to changing consumer preferences. 2. Sustainability is important. Levi's has made a commitment to sustainability, from using eco-friendly materials in its products to implementing responsible manufacturing processes. This not only helps to protect the environment, but it also appeals to consumers who are looking for environmentally-conscious options. 3. Collaboration can lead to success. Levi's has collaborated with other brands and designers to create unique collections and limited edition pieces. This not only helps to showcase the brand's versatility and creativity, but it also allows Levi's to tap into new markets and reach new audiences. #businessbykholoud #marketingconsultantdubai #marketingconsultants #consultantmarketing #marketingstrategyconsultant #socialmediamarketingconsultant #digitalmarketingconsultantdubai #digitalmarketingconsultantstion #digitalmarketingconsulting #digitalmarketingconsultantservices #digitalmarketingconsultantlife #marketingcoachdubai #yourmarketingcoach #instagrammarketingcoach #onlinemarketingcoaching #onlinemarketingcoachingclasses #onlinemarketingcoach #socialmediamarketingcoach #marketingcoaching #digitalmarketingcoach #digitalmarketingconsultant #marketingconsultant #onlinemarketing #marketingonline #marketingstrategist #marketingsolutions #marketingcoach

Denim is one of the hottest fashion trends around, yet Levi Strauss & Co. sales missed estimates, says Andrea Felsted for Bloomberg Opinion Shares in Levi Strauss & Co. fell as much as 16% in premarket trading after second-quarter sales missed expectations. Although revenue in the three months to May 26 came in at $1.44 billion — only just below the $1.45 billion average of analysts’ estimates — the performance should have been better. Let’s not forget that shout-out from #Beyoncé in March, prompting the company to change its Instagram name to “Levii’s.” That’s the kind of publicity that other apparel companies can only dream of. Read why Wall Street mistook a fashion trend for a turnaround: https://lnkd.in/dyb6xqgP #fashion #retail

Kurt Geiger and Levi Strauss & Co. are just two of the #fashion brands who are recognizing the growth potential of #LatinAmerica as a #retail market. The whole region is expect to grow as a retail market by around 9% annually over the next four years. The French government agency Business France México reported that #Mexico in particular will see its fashion market grow by 74% and its #luxury market grow by 106% by 2025. In this piece by Danny Parisi, we speak to Michelle Gass, Oz Saar of Steve Madden, and Sarah Willersdorf of Boston Consulting Group (BCG).

Calvin Klein: A Journey of Bold Creativity and Global Influence ◾ Founded in 1968: Calvin Klein emerged in New York, driven by bold and non-conformist ideals. ◾ Global Influence: Our fashion lifestyle brand resonates worldwide, inspiring limitless self-expression. ◾ Iconic Brands: CK Calvin Klein, Calvin Klein, Calvin Klein Jeans, Calvin Klein Underwear, and Calvin Klein Performance cater to diverse needs. ◾ Responsible Design: We elevate everyday essentials, focusing on quality and eliminating unnecessary details. ◾ Global Retail Impact: In 2021, Calvin Klein achieved approximately $8.5 billion in global retail sales. ◾ PVH Corp. Acquisition: Since 2003, PVH Corp. oversees our relevance, presence, and long-term growth. ◾ Join the Journey: Be part of our legacy—celebrating creativity, authenticity, and timeless style. #CalvinKlein #FashionHistory #Marketing #Entrepreneurship #thelegendaries #day27 #day27of100 #dailybusiness #trending #linkedin #trendytech #technology #entrepreneurcommunity #successjourney #venturescapital #innovationlegacy #leadership #businessadvisory

Levi Strauss & Co. Q2 revenues increase 👏 The iconic American fashion retailer has revealed an 8% increase in revenue for the 2nd quarter of 2024. Net revenue totalled an impressive $1.8bn with a particularly strong performance in the Americas, resulting in a 17% increase. DTC and wholesale revenue also rose by 8% and 7% respectively. The company has confirmed its outlook, stating that they are on track for the year and expects reported net revenue to be up between 1% and 3% year-over-year. Michelle Gass, Levi Strauss CEO, commented: "We delivered another strong quarter driven by the Levi’s brand's prominence at the centre of culture, a robust pipeline of newness and innovation, and continued momentum in our global direct-to-consumer channel. Our amplified focus on women’s and denim lifestyle is delivering outsized growth and driving meaningful market share gains." #News #Fashion #Levis #Q2 #Revenue #Sales #Growth #Profit

Emanuel Chirico's Journey to Fashion Dominance Emanuel Chirico is the Chairman and CEO of PVH Corp., an American clothing company that owns and markets several iconic brands, including Calvin Klein, Tommy Hilfiger, Van Heusen, and others. Here are six important incidents/stepping stones from Emanuel Chirico's career and the history of PVH Corp, in chronological order: 1 Emanuel #Chirico'sAssociation with PVH (1993) 2 Acquisition of Calvin Klein, Inc. (2003) 3 Emanuel Chirico as CEO (2005) 4 Tommy Hilfiger Acquisition (2010) 5 Global Expansion and #BrandDevelopment (2010s) 6 Sustainability Initiatives and Corporate Responsibility Emanuel Chirico's leadership at PVH has been characterized by strategic acquisitions, global expansion, and a commitment to sustainability. The company's diverse brand portfolio and its impact on the fashion industry reflect Chirico's vision and management capabilities. #PVHCorp #FashionLeadership #GlobalBrands #SustainabilityInFashion #DigitalTransformation #DiversityInclusionLeadership