Mike Acuff’s Post

We're not just about concerts; we excel at launch events, shoots, and everything in between. Our specialty? Transforming your events into monumental successes with flawless execution, allowing you to bask in the limelight. #MediaSniffers #Events #Marketing #PR #Shoots #Concerts #Transforming #Success #Reels ##Launchevent

You'll hear from me after our clients hear from me. You'll hear from me after our team members hear from me. You'll hear from me after our partners in other agencies, production houses, and research companies hear from me. You'll hear from me after the people waiting for news about open positions hear from me. It's 2024 and we are so back, but we're back with focus, clarity, and accountability for our commitments first. We're back for the people we made promises to, overt and implied. We're back to help create life-changing decisions and life-enhancing habits. #priorities #positive #behaviorchange #marketing #brandbuilding #advertising #agency Lee Goldstein Lesley Bielby DiMassimo Goldstein

This book 💡feels like a guide particularily for brands in 2024 doesn’t it ? as we use every lever to attract and matter to our audiences …it crystalised our ‘Why’ at Wordley and inspired me to write down the Why questions we’ve asked as we’ve shaped over the years … Why should you wade through the layers of people to wait for answers? Why should you commit to a retainer when you don’t know where you’ll grow to ? Why should you pay a fortune to then access a junior team ? Why should you have expertise in the pitch and then not see them again? Why should you spend on markups between agency and production companies? Why should you spend on your TV Ad only to have to rebrief your radio then your digital oooo and your rebrand ? Why Why Why ! Challenging the status quo ( not the ‘Rocking all over the world’ type !) is our Why …and having a great time doing it !

Media Impact Report No. 52 has arrived! In this issue: - A new sports streaming channel from The Walt Disney Company, FOX Sports, and Warner Bros. Discovery. - A look into the timeless relationship between brand building and sales. Download the issue at the link below. #MediaImpactReport #Disney #ESPN #FoxSports #WarnerBros #sports #streaming

Media Impact Report No. 53 has arrived! In this issue: - Embracing the untapped potential of news in digital video - A look into this year’s Q1 linear TV marketplace - 2024 consumer trends Download the issue at the link below ⬇️ #MediaImpactReport #digitalvideo #marketplace #linearTV #consumertrends

The HOW TO BE A CREATIVE DIRECTOR WITHOUT SUCKING AT IT Course starts in 4 days on June 26th. There's one spot left. So, if you'd like to learn how to avoid sucking in this role, here's your chance to learn from someone who has been a creative leader for over 20 years across three continents. I've lived and breathed the ups and downs of this job and still love it. I want more people to succeed in this role and keep loving it...and not suck at it. Details are in the carousel below. #creativedirector #creativecoach #advertising #creativity #creativecareers

Information 👇 ➡️ Ghostbusters-Themed PR Stunt 🎬👻: Waterloo Station was transformed with Ghostbusters branding to promote the new film. ➡️ Interactive Elements 🎩👀: A large Stay Puft Marshmallow Man head appeared to break through the station floor, and slime 'dripped' down security cameras and onto the floor. ➡️ Commuter Engagement 📸🚇: Commuters were encouraged to share photos of the stunt on social media, resulting in widespread coverage on Twitter and Instagram. ➡️ On-Site Merchandise🛍️📦: A temporary booth from Forbidden Planet sold Ghostbusters merchandise, further engaging visitors. ➡️ Positive Reception 👍🎉: The stunt was well-received by the public and effectively promoted the film's release. ❤️ Follow for more -> Rakesh Nayak tags- #rakeshnayak #digitalmarketing #marketing #advertisement #brand #branding #advertise #business #ghostbusters #promotion #pr #prstunt #GuerrillaMarketing #success #goals

Sound strategy is mostly absent from the Super Bowl festival of short form cinematic spectacle. The temptation to pursue attention at the expense of real relevance is just too great. Here's the better way. #SuperBowl #Advertising #Brandrelevance #Emotionalresonance

👉The number of gamers worldwide reached 3.38 billion in 2023, growing by +6.3% year-over-year. 👉The average US adult spends just over an hour playing video games per day. 👉Gen Z spends more time gaming vs. watching TV 👉85% of gamers buy a brand and stick with it. 👉Gamers have an estimated buying power of $150B. 👉51% of gamers are 11-34 LIQUID MEDIA understand the world of gaming and the psyche of gamers, helping brands to authentically engage with gaming audiences globally.

It's crazy because we're inundated with commercial advertisements from every angle almost every day of our lives. Most of us casually watch these commercials or just let them pass through one ear and out the other. Until you're involved in the creation of a commercial, they just seem like simple things that just "exist". But once you're put in a position to create them from scratch, you start viewing them in a totally new light. Every second of this commercial represents countless hours of brainstorming, planning, and executing. From the initial concept discussions to the final edits (thank you Josh Kelley each step was a journey of creativity and collaboration. What many might not realize is the depth of strategy, creativity, and technical expertise required to produce even the simplest commercial. This project was no exception. We delved deep into understanding our audience (thank you Mark McPeak crafting a message that resonates, and translating that into a visual and auditory experience that leaves a lasting impact. I'm incredibly proud of the work we've done. This isn't just a commercial; it's a testament to the power of collaborative creativity and hard work. The synergy between 5by5 - A Change Agency, Hey There Creative, Will Holland, and the entire team made this more than just a project; it was a shared passion. For those who haven't yet seen it, I invite you to watch the commercial and witness the result of our dedicated teamwork. And for those aspiring to create in this field, remember: behind every 'simple' commercial is a world of effort, creativity, and collaboration. Thank you to everyone who played a part in bringing this vision to life. Your talent and dedication shine through every frame. If you're in Nashville watching TV and you see this commercial, let me know! #Advertising #CreativeCollaboration #Teamwork #CommercialProduction