Mike McLaughlin’s Post

By Jerry Jordan, Editor DARLINGTON, S.C. – Gambling used to be taboo in auto racing but with NASCAR now having sponsorship arrangements with multiple big-name sportsbooks and even though it’s something added to the fan experience many drivers don’t care what the oddsmakers think about their chances. “Who makes the odds,” asked Chris Buescher, the three-time winner was told he is 16-to-1. “Experts in Vegas? That sentence doesn’t even make sense to me. So, expert gamblers? Who are these experts? No, no, it doesn’t matter. The gambling side of our sport has been a lot of fun for a lot of people. “I can’t tell you how many people will come up to me at the racetrack and probably this week, too, and say, ‘Yeah, you made me fifty bucks’ or ‘thank you, you made me three grand here.’ That’s awesome. I am happy for you but I have no clue how that happened. Good for you. Proud to do it but it doesn’t matter. We measure internally what we are doing, what we car capable of, what we need to improve on. We know all these things and no expert oddsmaker living in Las Vegas is going to change how we approach our races.” Since NASCAR drivers are forbidden from betting on themselves, or anything involved in motorsports, that may play into their answers about what the oddsmakers think of winning the Cup Series championship. At first, Joey Logano acted like he was interested, asking “where am I at” but then quickly corrected himself saying, “I don’t care.” #BetMGM #Championship #Gambling #NASCAR

By Jerry Jordan, Editor DARLINGTON, S.C. – Gambling used to be taboo in auto racing but with NASCAR now having sponsorship arrangements with multiple big-name sportsbooks and even though it’s something added to the fan experience many drivers don’t care what the oddsmakers think about their chances. “Who makes the odds,” asked Chris Buescher, the three-time winner was told he is 16-to-1. “Experts in Vegas? That sentence doesn’t even make sense to me. So, expert gamblers? Who are these experts? No, no, it doesn’t matter. The gambling side of our sport has been a lot of fun for a lot of people. “I can’t tell you how many people will come up to me at the racetrack and probably this week, too, and say, ‘Yeah, you made me fifty bucks’ or ‘thank you, you made me three grand here.’ That’s awesome. I am happy for you but I have no clue how that happened. Good for you. Proud to do it but it doesn’t matter. We measure internally what we are doing, what we car capable of, what we need to improve on. We know all these things and no expert oddsmaker living in Las Vegas is going to change how we approach our races.” Since NASCAR drivers are forbidden from betting on themselves, or anything involved in motorsports, that may play into their answers about what the oddsmakers think of winning the Cup Series championship. At first, Joey Logano acted like he was interested, asking “where am I at” but then quickly corrected himself saying, “I don’t care.” #BetMGM #Championship #Gambling #NASCAR

3.1 MILLION VIEWERS F1 crushed it this past weekend in Miami - making for the most watched F1 race in US history (Joe Pompliano). This was: 📺 800,000 more than NASCAR 📺 900,000 more than avg PGA Tour  📺 1.6 million more than avg for MLB And of course, Lando Norris got his first #F1 race win From start to finish the race was one of my personal favorites to watch - and clearly it had a similar effect on others in the US The previous US viewership record holder? - ALSO the F1 Miami Grand Prix (2022) Many questioned the decline of viewership in the US over the start of the season, and in part I agree that the latest DTS season was underwhelming, and I do agree for some fans there might be some Verstappen win fatigue (can’t really say that anymore, he’s been beaten twice now in 2024) However the biggest reason for the decline? The races were on Sundays at 1am, or Saturdays at almost midnight. Miami was at 4pm and almost no other major sporting events were on. For viewership, it’s just as much about timing as it is about marketing. Go back to the 4 P’s of marketing basics: 🔔 Product 🔔 Price 🔔 Place 🔔 Promotion 🕰 Place - that includes the time of the race, what place it is in your day. Most people won’t wake up for a race at 1 or 2 AM - they’re not waking up for anything at that time. Sure, viewership of DTS may have declined (haven't found the new numbers) But #F1 itself? Actual races? No - they’re doing fine. They just needed to be at more reasonable times for the wider audiences. With such an internationally popular sport, no day and time will be perfect for every fan, but you also cannot panic given the circumstances. So, what race are you most excited for next? (I’m excited for Barcelona because it’ll be my first F1 race! - if you have tips let me know)

The US viewership figures are in from a bumper weekend of motorsport action: 📈 Formula 1 - Monaco GP, 1.96 million viewers (ABC) Benefitted from commercial coverage as a record audience watched Charles Leclerc's first home win, a 10 per cent increase on last year's figure. 📉 NASCAR - Coca-Cola 600, 3.1 million viewers (Fox) Struggled up against the Indy 500 after rain wrecked both series' schedules, represents the lowest audience in the race's 23-year history on Fox. 📈 INDYCAR - Indy 500, 5.02 million viewers (NBC) Despite a near four-hour rain delay, the Indy 500 broke five million viewers for just the fourth time since 2017. Including the record streaming audience, overall viewership for the iconic race totalled 5.34 million. #SportsBiz #Nascar #F1 #IndyCar https://lnkd.in/ddzdXenb

Considering a NASCAR Sponsorship but concerned about the cost? Let's debunk that myth together! We often hear, 'It's too expensive,' but here's the truth: it's more affordable than you think 👇 From NASCAR to IndyCar, NHRA, Dirt Track, and beyond, we've got diverse inventory waiting for you and your business. Let's sit down, discuss your goals, and explore how engaging with our passionate fanbase can elevate your brand.📈 🔗 amgsport.com/book #SportsMarketing #NASCAR #BrandEngagement

Here's the full, minute-by-minute schedule for this weekend's NASCAR races at Darlington Raceway: https://lnkd.in/eJrwqCvq #NASCAR | #Goodyear400 | #SouthCarolina | ##PalmettoState | #racing | #autoracing | #racinglife | #motorsports | #motorsport | #sports | #sportsbiz | #sportsindustry | #sportsnews | #sportsjournalism | #journalism

We're scheduling sponsors for the upcoming seasons of the NASCAR Craftsman Truck Series and ARCA series! Become a member of the Colton Collins Race Team to see your custom branded race vehicle on live national television during NASCAR and ARCA sanctioned racing events. You'll get 4 free Pit Passes to every race so you can meet your favorite drivers and see your car in action! Choose from dozens of races in cities all across the country to maximize exposure to your target market. The opening race at Daytona is coming up soon. Claim your place before someone else does. This is a unique opportunity to grow your business while helping a talented young driver make his racing dream come true. It really is a win-win scenario for everyone, and it's more affordable than you might think. Let us show you how your business will benefit from one of the most effective advertising methods in sports marketing. Message us on social media, or visit ColtonCollinsRacing.com to learn more and schedule a consultation. Email: [email protected] #nascar #racing #racingdriver #racetrack #fypシ゚ #fyp #businessadvertising #business #businessbranding #businessopportunity #advertising #sponsorship #sponsor #daytona #racecars #driver #sportsmarketing #motorsport #growbusiness #growthmarketing #unique #exciting #excitingopportunity #racingcars #smallbusinessowner #smallbusiness #arca #daily #supportlocaltalent #supportlocalbusiness #raceday #customerengagement #clientsuccess #adagency #revenuegrowth #revenueboost #increasesales #increasevisibility #exposure #promotion #livetv #livesports #nationwidecoverage #moremoney #promoteyourbusiness #promoteyourbrand #watchlist #excellence #acceleratesuccess #acceleration #ceo #communityengagement #loyalcustomers #marketingexecutive #rare #craftsman #executive #marketer #advertisingandmarketing #sportsentertainment #sponsorshipopportunity #opportunity #2024marketing #newbusiness #growthopportunities #exclusive #exclusiveoffer #exclusiveopportunity

Martin Truex, Jr. wrecked out of the NASCAR Cup Series race this past Sunday in just the third lap. The playoff narrative got more exciting for NASCAR fans, and the Joe Gibbs Racing team now has a renewed sense of urgency headed to Bristol this weekend. But what about the sponsors? Imagine investing heavily in sponsorship, circling the race date on your calendar for a year, and offering key customers a VIP experience only to see your day end in three laps. It's like a golfer you sponsored walking off after the first shot or a football team leaving after the kickoff. That's why resilient marketing strategies and tactics are critical to support your sponsorship investment. Unexpected events will happen, but your ROI shouldn't suffer. At The Market Share Group, we employ an 8-point planning system to ensure that your sponsorship investment yields a return, regardless of race day outcome. We believe you should win before you ever get to the track. A good marketing plan is your safeguard against the unpredictable. Let's chat about how to bulletproof your sponsorship investments. Let’s go, Martin! https://lnkd.in/eKUEMQTG #NASCAR #Sponsorship #Marketing

Rain, rain…go away! Come again another day! Could the Indy 500 get rained out? For those of you less in the know, this weekend marks the 108th running of the Indianapolis 500 at Indianapolis Motor Speedway. The crown jewel of the INDYCAR season will see 33 competitors line up to tackle the 200 lap, 500 mile race at speeds in excess of 230mph. 300,000+ fans in attendance. Its the biggest thing in racing, hands down. But as of now, we're seeing a 90% chance of rain on Sunday. What will happen if it does rain? Well, the first option is to wait it out; with track temperatures typically reaching 120-130 degrees, it doesn't take all day for the track to dry. The second option is the postpone the race to Monday, which currently has a much more favorable forecast. The thing is, we've seen this before. Back in 2019 there was a 90% chance of rain, and they barely saw any of it. It's the midwest - if you've lived here, you know how quickly the weather can change week to week, day to day, and hour to hour. We haven't seen the race actually get postponed since 1997. What do I think will happen? I think we're going to see the green flag wave as planned on Sunday. So here's hoping that everything kicks off on schedule and without a hitch. Surely the rain knows better than to mess with the Greatest Spectacle in Racing. #motorsports #racing #weather Arrow McLaren IndyCar Team Penske Chip Ganassi Racing Andretti Global Juncos Hollinger Racing Dale Coyne Racing Ed Carpenter Racing Rahal Letterman Lanigan Racing Meyer Shank Racing NBC Sports

There were contrasting US viewership figures last weekend: 📈 Formula 1 - Canadian GP, 1.8 million viewers (ABC) Most-watched Canadian GP ever, as three of the last four F1 races post record viewership in the US. 📺 NASCAR - Sonoma Raceway, 2.89 million viewers (Fox) Most-watched motorsport series of the weekend, but viewership plateaus compared to 2023 with a small 1% drop. 📉 INDYCAR - Road America, 863k viewers (NBC) Remarkable 124% YoY increase, but no direct comparison as last year's race was on USA Network. However, the series' viewership is down compared to the previous two seasons. #SportsBiz #Nascar #F1 #IndyCar https://bit.ly/3z6ZvhK