Michael Lukianoff’s Post

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Chief Executive Officer & Founder | Analytics, Strategy, Pricing

The CPI report is out for June with a much more subdued number overall, but a tick up for restaurants driven by Full Service. Limited Service CPI dropped slightly -- no surprise given the focus on discounting. #CPI #restaurantpricing

CPI Drops While FSR Restaurant Prices Tick

CPI Drops While FSR Restaurant Prices Tick

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Ryan Zink

Public Company CEO and Board Member

1mo

Michael Lukianoff very interesting thesis. Could you reshare the link to the article. I’m having trouble accessing.

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Michael Halen

Senior Restaurant Analyst at Bloomberg Intelligence

4w

Great stuff Mike! I wouldn't get too used to easing inflation with oil up 14% since June! I think we see 4% inflation before 2%.

I recently read an article (though I can’t recall the source) discussing how dynamic pricing can erode the perceived value of an item. In some cases, it may even weaken the trust guests have in the brand. Now TMHO the good part of the strategy of the $5 value meal approach of QSR is that it is promoted as a new item, rather than a price cut on an existing item.

John A. Gordon MAFF

Principal at Pacific Management Consulting Group, Restaurant Analyst and Management Consultant

1w

Thank you Michael Lukianoff. Agree very much with your thesis. Price is only one element of value. If brands feel to continual need to price below their base over the long term, something else is wrong. Work on value instead--execution, media, sites. A short term foray into price could be understood. Why is CAVA not discounting but the QSRs are? Check out the brand values in American Customer Satisfaction Index (ACSI®)

Brian Marvin

Co-Founder @ <empowered> | CEO | CTO | Creative Startup Entrepreneur | Technology SME | Software Architect | Decision Maker | Conscious Thinker | AI SME

4w

Position surge price as the top and the rest like happy hour.

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