Michael Lukianoff’s Post

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Chief Executive Officer & Founder | Analytics, Strategy, Pricing

Here is the updated version of the Signalflare.ai Restaurant CPI newsletter. Enjoy!

Limited-Service Restaurant CPI Lowest Since July 2020

Limited-Service Restaurant CPI Lowest Since July 2020

Michael Lukianoff on LinkedIn

Business is economics in its simplest form. Supply and Demand. Too many restaurants and businesses look at their loyalty cohort as their sample set. Nothing could be further from the truth. the 10% who your loyalty manager will say is 20% might represent an oversized amount of your revenue but you better understand the discount line that goes along with that. Something that is ofter overlooked because of course these are our best customers. Your best customers are the ones who pay full price .(Mike drop) Marketplace demand is not bound by competitive categories. Customers trade down and sometimes up, but in this market down is a better bet. They look for value, not discounts. Understanding that mindset can deliver oversized business results over time. In times of market place distuption customers can be stolen from competitors simply by understanding where the customers mindset is, verses the competitive value set. Demand and Supply. Mike, is one of those rare brilliant if not esoteric types but ignore him and don't try to understand him and you miss a competitive weapon in the fight for share and revenue. Frankly I can't believe he gives these nuggets away but am damn glad he does.

CHESTER SWANSON SR.

Next Trend Realty LLC./ Har.com/Chester-Swanson/agent_cbswan

1mo

I'll keep this in mind.

John A. Gordon MAFF

Principal at Pacific Management Consulting Group, Restaurant Analyst and Management Consultant

1mo

Houston, we still have a problem. With legitimate food commodities inflation coming, I would hope the core price line would be lower right now.

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