Milk Makeup’s Post

Sephora removed all the perfumes from its shelves in the market. This has raised concerns about shoplifting. It showed Sephora’s decision to ensure the safety and security of employees and consumers. Sephora in 1998 challenged the traditional beauty retail landscape, where customers could explore products independently, experimenting and immersing themselves in the cosmetics. However, the recent shift forced us to reconsider the balance between autonomy and human interaction in the shopping experience. While the hands-on approach offered a sense of privacy, there's an argument for the warmth of human connection during the purchase of these intimate luxuries. In the past perfume shopping involved meaningful interactions with salespeople and helped ponder the role of human touch in our retail experiences. So could a return to a more interactive model enhance the overall satisfaction of acquiring these little luxuries? The choice between self-sufficiency and a more engaging approach shows how we connect with our cherished bottles of fragrance. Do you prefer shopping for perfumes online or offline? #perfumery

When budgets get tight, there’s nothing a tube of lipstick can’t solve. Or at least, that’s what economists seem to believe. bit.ly/3Iq6ljY Even when people are scrambling to save every last penny, the “lipstick effect” has proved time and again that shoppers will indulge in small luxuries as a compromise since they can’t spend on big ones. And cosmetics giant SEPHORA couldn’t be happier about it. The LVMH-owned chain, which performed “exceptionally” in 2023, was the French conglomerate’s fastest growing segment by sales at a time when luxury spending has been on a rollercoaster ride. Sephora contributed to a 76% profit rise in the selective retailing segment, which includes Duty Free shops and raked in €17.9 billion ($19.4 billion) in sales last year.

Some Facts From The Luxury & Retail Segment Of What The Journey Consists Of To Make It To Where It Is Positioned Today 🙏

Inclusivity means Empowering Women at Every Level.

SEPHORA, the “mothership of the modern-day beauty industry,” is seemingly defying the downturn of other brick and mortar retailers with its return to the UK more than 15 years after it left the market. Sephora's London locations were opened in 2023 to fanfare, encouraging exploration and play in store. However, that's far from the Best Global Brands' only selling point. “It oozes luxury but with an affordable price tag,” Greg Silverman, Global Director, Brand Economics shared with The Guardian. In a digital-first world, Sephora has uniquely positioned itself with a firm integration of digital and physical experiences. “Their social media and customer service are so tightly integrated, it feels like the brand is part of a customer’s personal network rather than just a store,” Silverman said. Read the full article below ↓ #BestGlobalBrands #InterbrandBestGlobalBrands #BeautyIndustry

The Sephora Savings Event Is Here To Make All Your Beauty Dreams Come True At Up To 30% Off Essentially, Sephora Beauty Insider Members tin get up to 30% disconnected based connected which tier they're a portion of. Deets and dates below:  Rouge Members get 20% disconnected *and* aboriginal entree to deals from 4/5 – 4/15. VIB members get 15% disconnected from 4/9 – 4/15. Insider members get 10% disconnected from 4/9 – 4/15. Simply usage the codification YAYSAVE to nab these discounts astatine checkout! You tin adjacent notation the codification astatine checkout to prevention if you're buying successful store. 

SEPHORA is worth $37 billion but history can’t pinpoint its origin. (Statista) This French brand synonymous with luxury beauty has 2,500+ stores in 32 countries. And now this retail brand and global powerhouse have come to India. The name "Sephora" itself is derived from Greek. It means "beautiful." It reflects the brand's evolving focus beyond perfumes to all things beauty. The whispers began in 1969 and 1970. Some say that's when Sephora first came onto the scene, but historians claim it was later. In 1970, Dominique Mandonnaud, a painter-turned-perfumer, revolutionized fragrance shopping with a self-service approach. Customers could test before they bought, unheard of at the time! When we take a look at its history and success story, one thing's for sure: →It wasn't born with the iconic "S." Earlier, it wore a different name, then another, before Boots snatched it up in 1970. →Fast forward to 1979, and a glimmer of truth emerges from a dusty list of companies. One of them was "Es Sua," a store selling toiletries and cosmetics that belongs to Boots. This Es Sua has a connection to Sephora's family tree. →Beauty Genesis SA, the “unofficial” parent company, added another layer to this puzzle. The twist lies in 1897 with Nouvelle Gallery. A Parisian chain that turned into a French fragrance brand. →By 1972, however, financial woes cast a shadow over its success. But Sephora rose in 1973. Yet, Nouvelle Gallery's ghost lingered. Profits dwindled, staff vanished, and by 1978, the chain faced its final curtain. So, where does this leave us? With a beauty giant whose backstory is as captivating as its future. Can you crack this code? Leave your best guesses in the comments. #brands #sephora #retail

💡I love the imagination and creativity in this next generation of AR ads. 🤳The bystander filming the travelling bags at the beginning of this clip adds an extra layer of authenticity. 👉Most of this style of advertising I have seen so far has been for make up and clothing brands - do you think it could work for other industries? Would you like to see more of this type of advertising content? #marketing #AR #keepingitunreal

What a amazing and unforgetable marketing concept.

Keeping it classic with the Sephora 60th and Lexington team! It’s the staple #sephora look - undeniably glamorous! The challenge was to personalize the look to your client. Do you like the cat eye-red lip combo? 💋 SEPHORA Beverly De La Cruz Jeff Paleno Jennifer Morata Wendy Goodman #Sephoralife #SephoraPRO #MakeupTraining #growth #learninganddevelopment