Milos Obradovic’s Post

Cannes week may be over, but our excitement is far from gone. We won 26 Lions, including a Grand Prix! A great confirmation that creativity mixed with hard work pays off. It would be an understatement to say that we are extremely proud of our clients Heineken, Philips, Oreo, Heinz, Bottega Veneta and New Balance. And all the teams in LePub | Milan, LePub | Amsterdam, LePub | São Paulo, LePub | Singapore, and Publicis Dublin. See you next year.  Cannes Lions International Festival of Creativity Find out more: bit.ly/CannesLions24 

One Show, two clients, four campaigns, seven awards: our campaigns for The HEINEKEN Company and Barilla Group shined in New York bringing home Best of Direct, 2 Golds, 2 Silvers and 2 Bronzes. We’re thankful and proud of the great work done by our teams in LePub | Milan, LePub | Amsterdam and LePub | São Paulo. The One Club for Creativity Find out more: bit.ly/TheOneShow24  

Join the #BetterThanNew movement with Philips 😃 Did you know that more than 10 million gifts ended up in landfills last year? Philips is looking to change that with its initiative that promotes the sale of refurbished products 🌍🔄 Let's look to the future responsibly 💪🌳 #EarthDay #RecycleIsTrendy 🌍🌱 Claudia Calori Josefien Olij Gustavo Velho Damla Uygur Saricoban Annika B. Hornung LePub | Amsterdam Bruno Bertelli Cristiana Boccassini Mihnea Gheorghiu Milos Obradovic Sandrine Le Goff Jessica Kersten ★ Mauro Mazzei Livio Gerosa Ketchum Media Agency: OMD Worldwide

Awards season is looking pretty good already. We’re grateful and proud to have our work recognized at The Clio Awards. 5 of our campaigns for Heineken and Barilla bagged 2 Golds, 2 Silvers and 11 Bronzes. Shout out to our teams at LePub Milan, Amsterdam and São Paulo. Find out more: bit.ly/ClioAwards24 

*News!* Last weekend on US daylight saving night we launched our positioning and new campaign for Philips Avent on Times Square. We might all resent losing one hour but it’s only one hour and it’s only once a year, when *2 in 3 new moms have less than one hour for themselves every day*. As a mother of two, I remember the first period and struggles vividly, enjoying minute showers, having no time to eat properly, exercise, or even have a toilet break.  . At Philips Avent, we'd like to help change that, starting from Times Square. We chose this moment to call on everyone around mothers to #SharetheCare. Our firm belief is that we care best when we take best care of ourselves - and we need to give moms more time to do that.   It’s been an eighteen months journey, a special collab with a dedicated team- Georgia Faris Idil Tasar Kavakli Andrew Bower Josine Brokken who have been there since moment 0. With the wonderful LePub Sandrine Le Goff Jessica Kersten ★Bruno Bertelli Isabella Mulholland Milos Obradovic Sanne - Eefje Suzanne - Kragten Jack Furey Niko Koot Barbara Ryan and more. Our passionate director Rune Milton and our dedicated producer Moniek Sterk. Thanks to Deeptha Khanna who has been as supportive as challenging along the way. A big shout out to Alice Anselmi @holly underwood and our US team that made it happen Dana D. Medema Brenda Kapner Ivone Lima Miranda Christine (Sumecki) Croce Carly McConnell. And for rallying everyone behind this Marci El-Deiry Piedad Alonso Gamo Shannon Jade Cooper Austin Langlois And a most heartfelt thank you to Claudia Calori. This is only the beginning. #sharethecare #PhilipsAvent

We’re really grateful because our wish came true this year at Eurobest with 2 Golds and 5 Silvers, but also 7 Bronze decorations that will seat nicely on our shelf. Just on time for the holiday celebrations.

It must be nice to have a friend like Max Verstappen when you need a designated driver—unless you take advantage a little too often. That’s the conceit of Le Pub’s fun, fanciful new safe-driving spot for Heineken.