Ministry Of Sport’s Post

These are the top 32 agents & managers helping athletes build careers in media and entertainment, from making a docuseries about Shaun White's last Olympics to getting Travis Kelce on SNL. Ashley Rodriguez, Reed Alexander, and I spoke with sports, Hollywood, and NIL agencies about the rise of athlete storytelling through podcasts and social media, why brands especially want to work with female college athletes, and why more athletes are starting their own media companies. "We're starting to get the first generation of athletes that have grown up with the reality of their idols growing media companies," Octagon's Kyell Thomas told me, "and looking at that as a logical step where it used to be an outlier within the business." Read more about each of them in our list for Business Insider: https://lnkd.in/edrybgEb

Let us take you back to 2019, when Peter Crouch and BBC Radio 5 Live pretty much dominated the sports podcast scene. A few jokes, a funny anecdote, the odd bit of insight here and there – it was a winning formula. Fast-forward five years and we now have Gary Neville, Joe Marler, Geraint Thomas and even comedian Joe Wilkinson gracing our ears talking all things professional sport. And it’s not just athletes getting in on the act. Formula One, the NFL and Runner’s World are proving that organisations can also make it big in the podcast game. Which begs the question… When did talking into a microphone become so sporty and why is everyone in our industry doing it? Here are FIVE reasons: 🏠 Building communities: Podcasts offer an intimate, unfiltered space for the fans that want to know more. Player interviews, match analysis, tales from the dressing room… long-form content is perfect for delivering insight and transferring a sense of community from the stands to the soundwaves. 💫 Developing personal brands: Let's not forget the athletes themselves. In today's sports world, they're more than just elite competitors: they're business assets. Their star power translates into lucrative sponsorships, endorsement deals and merchandise sales. For the fans, it’s a chance to hear all the BTS gossip, but for the player, it’s a platform for them to express their personality, show some vulnerability and build their brand. 🗣️ Controlling narratives: Whether it’s a divisive rule change or a controversial refereeing decision, hot topics sometimes need addressing with a cool head. Podcasting allows you to tackle those difficult conversations with nuance, giving you the chance to tell your story how you’d like it to be told. 🎬 Growing content output: According to a recent YouGov poll, 67% of sports fans use social media content to build connections with their favourite players, teams, and brands. And for those Marketing Managers that don’t have the time or resources to satisfy this insatiable appetite for content, podcasts are an absolute goldmine: ✅ Clippings for TikTok? Easy. ✅ Blogs for the website? Sorted. ✅ Quote graphics? Done deal. ✅ Long-form YouTube videos? Say no more. Aside from match highlights themselves, you won’t find a more versatile, cost-effective source of content than podcasts. 💰 Boosting revenue streams: We’ve all heard the VPN promos and razor blade ads at the start of every episode, and there’s a reason why – podcasting is a brilliant source of revenue. For those sports entities who are looking to expand their income streams, podcasts are such an authentic way to weave sponsorship deals into the essence of your brand. 🎙️ If you’re interested in learning more about podcasting, send us a DM or an email at [email protected]. We give brands a voice, and we’d love to hear yours. #Podcast | #Media | #Production | #Smsports

So, why are brands and rights holders turning to sports audio as a way to reach new audiences and market their brands? It seems to lie in the targeted, always-on nature of podcast advertising and the engaged audiences that can be tapped into. Super-engaged sports audiences: One key driver behind the rush to sports podcasts lies in the super-engaged nature of sports audiences. A study by Spotify in 2019 revealed that 81% of podcast listeners took action after hearing an advertisement during a podcast. This action ranged from online product searches to social media engagement, showcasing the effectiveness of podcast advertising, as driven by the audiences’ “connection” to podcast hosts.

6 HOURS and 26 MINUTES... That's the amount of time sports fans spend EACH DAY consuming audio content — OVER two hours more than the average American," according to a recent Sports Audio Report by SiriusXM Media, GroupM and Edison Research. The study showed the importance audio plays in connecting, entertaining and inspiring sports fans. Additional fun facts include: 2 in 3 Americans 13+ consider themselves sports fans, which works out to a massive 186 million people TRUST IN SPORTS ADVERTISING: 2 in 3 sports fans say they trust the products/services used by the athletes they like/follow ACTING ON SPORTS AUDIO ADS: 3 in 4 sports fans have taken action after hearing an ad on a sports podcast or sports audio program 64% OF SPORTS FANS: Say they trust the products/services used by a sports commentator or program host they like/follow Want to connect your brand or business to a national sports audience and see positive ROI on your investment? DM me and I can share more about the incredible results we are producing for client partners of our SKOR North Sports podcast network. https://lnkd.in/gdPi4quT

A new survey finds that sports fans are avid consumers of audio content, dedicating over six hours daily specifically to sports content. The study reveals a generational preference shift, with sports podcasts leading among Gen Z and Millennials, while sports radio remains popular among Gen X and Baby Boomers. Trust in athletes and commentators drives purchasing behavior, with sports podcast listeners spending significantly more on merchandise than video viewers. The report emphasizes the importance of audio content in engaging sports enthusiasts, suggesting it as a crucial avenue for brands aiming to expand their presence in the sports market. iHeartMedia is the Audio Leader in Sports, connecting brands with the most engaged sports fans across broadcast, podcast & digital audio. #iHeartRadio #iHeartSports #influencers #sportsmarketing https://lnkd.in/eE88SaiN

🎉 5,000 downloads!🎉  THANK YOU 🙌 for tuning in each week as I share or interview guests with the sole purpose of helping teams sell more tickets, sell more merchandise, and grow their fan base.  🎙️ If you have not tuned in, here are some of my recent episodes:  60 - What's Working Now on Tik Tok with Luke Sawhook from the Hudson Valley Renegades 59 - How Data-Driven Messaging Drives More Ticket Sales 58 - Mini Plan Marketing (Part 2) In-Season 57 - Mini-Plan Marketing 101 (Part 1) Pre-Season  56 - What's Working Now with Meta Ads with Ralph Burns 55 - K.I.S.S. Your Way to Improving Your Marketing 54 - FanSaves Co-Founder Kris McCarthy on How Teams Can Stop Doing Paper Coupons for Sponsors Listen in:  Spotify: https://lnkd.in/gn8fksg8 Apple: https://lnkd.in/gvfT2umD #sportsmarketing #sellout #sportsbiz #marketing #sportsbiz #sportsbizn #ticketselling #sportsmarketing #digitalmarketing #socialmedia #marketing #marketingdirector #ncaa #collegathletics #education #sportmarketing #sportsmarketingcareer #sportsmarketingpro #tipsmarketing #sportsmarketingclass #digitalmarketing #digitaladvertising #sportsindustry #sportsmarketingpro #workinginsports #jobsinsports #data #workinsports

Tricks To Play Ball With Streamers On Sports-Slanted Shows It’s an epic time for sports on TV and streamers are embracing sports in less traditional ways. Ever since television ratings became the driving force behind sports (more so than bringing fans to games), networks have been trying to get in on the action by creating shows that complement the main content aka “shoulder content.” And with the upcoming Paris Olympics, viewers are hungry for the competition, personal stories, and scandals. Sports tends to be a unifying topic and with the United States in an election year, viewers want a break from news. While some shows are being renewed, many are just now getting the go-ahead. Let’s take a look. Documentary series' reign supreme. 'Welcome to Wrexham' (FX + Hulu) and 'Coach Prime' (Amazon Prime) were both renewed for additional seasons while 'The Dynasty: New England Patriots' (Apple) was recently released. All of three of these have unprecedented access and showcase not only the trials and tribulations of life but of being on a team and even business ownership. All are relatable universal themes. Three new series will give an idea of what streamers are currently buying. 'Untitled Earnhardt Doc' is a bio-doc on the legendary NASCAR dynasty featuring extensive access and never-seen-before archival material. (KEYWORDS: access + new archival) 'Game 7' is a five-part anthology series that dives into the most historic playoff-deciding showdowns in sports history. The series will look at the New York Rangers’ 1994 Stanley Cup Finals triumph and the Chicago Cubs’ 2016 World Series victory among others. This type of series is more along the lines of ripped from the headlines, which is also selling like hotcakes. Combining sports with true crime is a fascinating take on two trending and hugely popular genres. 'ChiefsAholic: A Wolf in Chiefs Clothing' is just that. It’s a doc on the career of a serial bank robber and Kansas City Chiefs super-fan Xavier Babudar. This is a brilliant intersection. Reese Witherspoon’s prod co is in development on a doc series focusing on the female drivers of Formula 1’s F! Academy. It’s the female version of the popular Netflix series 'Formula 1 Drive to Survive.' It seems so obvious, right? There's also scripted: 'Ted Lasso' (Apple) had tongues wagging until it recently wrapped up. It was just announced that Will Ferrell will be starring in a new scripted series for Netflix called GOLF based on a fictional golf legend. Of course, Netflix would want to try to grab viewers looking for a Ted Lasso replacement. Will Ferrell would be a perfect transition from Jason Sudeikis. And there’s always film. Challengers is currently trending. TUBI is getting in on the action with a new film The QB Bad Boy & Me starring Noah Beck about a grieving football star and his dancing muse. If you’ve got a solid sports-adjacent pitch with either unprecedented access or never-seen-before archival, it's time to pitch it!

I had to read this line a few times.... "Audio is a key part of the daily lives of all Americans, and this is true for sports fans, as well. In fact, sports fans spend six hours and 26 minutes with audio content each day—that’s over two hours more than the average American spends listening to audio." On first read I was trying to figure out how anybody has 6 hours and 26 minutes a day to consume sports content. Then eventually I understood this to mean that sports fans spend 6 hours and 26 minutes with ANY audio content. Essentially, sports fans are listening to music as well and have other interests beyond sports. But, being a sports fan skews your appetite for more audio consumption up. There is big opportunity here. But, there is also a lot of competition. #podcasting #sports #audio #radio

Kudos to you, sports fans 👏: you listen far more content than the average consumer every day. 🎧 Sports fans consume 6 hours and 26 minutes of audio content daily - 2+ hours more than the average American audio consumer. That is one of the key takeaways from the first-ever Sports Audio Report by SiriusXM Media, GroupM, and Edison Research. Here's more interesting stuff: - sports radio leads for Gen X and baby boomers, while Gen Z and millennials gravitate toward podcasts - 64% say they frequently or occasionally listen to sports content - 66% listen to hear unique perspectives not covered elsewhere, and 60% listen for exclusive content - 46% would be more likely to buy a product or service if it were advertised by an athlete they like. That number rises to 68% for those who listen to podcasts and 64% for SiriusXM listeners. - Sports audio listeners spend an average of $262 on sports merch/memorabilia in a year (even higher for sports podcast listeners at $321), compared to just $185 for sports video viewers. How's that for a deep connection? #audio #sports #listening #connection #contentmarketing

As the Olympic Games unfold, we're witnessing the first true "TikTok Olympics," reshaping brand engagement. 🏅📱 With over 1 billion users globally, TikTok has become crucial for reaching Gen Z and Millennials. This shift presents both challenges and opportunities for brands in an increasingly fragmented digital landscape. Curious how brands can effectively leverage this TikTok Olympics phenomenon? Discover expert insights in this ADWEEK podcast: https://lnkd.in/gVzeJsRK #TikTokOlympics #OlympicMarketing #DigitalTrends #SocialMedia