Special thanks to Mohammad Ahmad, Jehad, Jimmy, Scott and the entire leadership team from Atlantis for inviting me to their Grand Opening in Mahwah today. I'm always impressed how much a retailer can do with tight confines, like this 1,600-sq-ft store. The site, which Atlantis Management acquired from an area fuel wholesaler, accomplishes quite a bit: > Over-indexes smartly on energy drinks across its 13 cooler doors > Further elevates Atlantis' increasing investment in fresh grab-n-go food, b2c coffee, pizza, etc. > Focuses on the grab-n-go consumer with heavy emphasis on King size snacks, cartons of cigarettes (taking advantage of being relatively close to the tax-heavy NY border), high-margin general merchansise. I was particularly impressed with several features and strategies: - Rewards... Atlantis is pretty new on the rewards/loyalty, yet have roughly 20,000 members in about 8 months, with growth accelerating. - In-Store Promotions. The retailer is aggressive on promotions and every day low prices (edlp)... from the pics they use color codes to signal a promotion and a different color for edlp. let's see if you can figure which color is for which pricing feature [go to my facebook link below] - Design. pay attention to the signage's clean text and subway tile backsplash that gives this store a clean-yet-gritty urban touch, coupled with faux wood motifs on interior columns above the subway tile, yielding stronger earth tones. stronger earth tones. Only 18 yrs old, Atlantis started out on the fuel side, growing its network across the Northeast. Over the past roughly half-dozen years, it has made enormous strides on convenience retailing end as it parades toward 100 company-run locations (currently at 89 and should hit the century mark by next year). For more pics, please go to my Facebook page: https://lnkd.in/eZWvjpqi pic below is (L-R): Mohammad Ahmad, Scott Estrella, and one of the owners, Jimmy Kochisarli) #cspdailynews #atlantismanagement #AtlantisFreshMarket #mohammanahmad #jimmykochisarli #scottestrella
Timothy Tourek
3mo
Proof that all roads cross in this industry! Cheers guys!
Todd Isaacs
3mo
Great strategies and a great team at Atlantis Management Group!
Mobility, Marketing and Merchandise Executive | I help medium to large size retailers devise winning strategies to increase topline revenue, gain market share and maximize profitability.
3moIt was great seeing you Mitch! Thank you for coming.