LinkedIn Top Voice | Director of Robotics @ ZB RX Medical | Robotic Surgery | Smart Implants | Mixed Reality
Super Bowl Commercial 🏈🏟️ Kanye West and his team spent 7 million dollars on a Super Bowl Ad spot 😮 Turns out that was their entire budget for the commercial, leaving them no money for production of the actual commercial. What do they do? Ye films himself in a car with his phone. Is it crazy or is it genius? Let’s look at the results. In the 24 hours following the commercial Ye’s store did nearly 20 million in revenue!! 7M for the ad spot 0 dollars for the commercial Nets a return of 12 million and change Based off of the numbers it was a genius move! What can we learn from this? Maybe nothing. Maybe he is just a global super star and people will buy anything he does. Or maybe sometimes we put too much emphasis on something needing to be perfect. If they hired the best marketing agency and the best producers and developed the best commercial ever what are the chances it would have netted this same return? I think there are times when we need to just trust our talented people and let them cook. The end result may look different than you imagined but results are results. What do you think? Was it genius? Or was it terrible? #marketing #sales #kanyewest #yeezy #commercial #linkedin #art #music #fashion
Mastermind. The fact that these were pre orders aswell means that he has nearly no out of pocket manufacturing expenses. He was also able to identify popularity among products and track which audiences he can target with various other ad services. Absolute genius move.
Regardless of any bias, personal or creative, this is genius Mitch Stevenson. My only question: was it genius by design, or by default?? Love this post, man. 👊
Simplicity is the ultimate sophistication!
LinkedIn Top Voice | Director of Robotics @ ZB RX Medical | Robotic Surgery | Smart Implants | Mixed Reality
6moAlso… Vultures is his new album and it is 🔥🔥