🍽️ Cookin Teams Up with Sobeys in a Game-Changing Move! 🚀 Breaking news! Cookin is shaking up the culinary landscape with a groundbreaking strategic partnership that will redefine the way we dine at home. 🌐 In a move aimed at reshaping the future of food empowerment, Cookin has joined forces with Empire Company Limited, the masterminds behind Canada's leading grocery brands including Sobeys, Longo's, Farm Boy Inc., Voila, and many more - their influence on consumer food is unparalleled in Canada. 🌟 Our Game Plan: Unleashing the Power of “Unfair Advantages”: This partnership represents Cookin's Next Move Towards Consumer Ubiquity! The playbook for D2C marketplace startup growth in our “New World” is undeniably different: 🌟 **The Game-Changers of Yesterday:** Think Etsy, Airbnb, Lyft, Uber, eBay – iconic brands that etched their names in history by building categories and becoming synonymous with consumer ubiquity. Impressive, right? But here's the catch - they thrived in an era of abundant capital access. 🔮 **Welcome to building a startup in our New World:** Fast forward to today, where the rules have changed. Access to ‘unlimited capital’ is no longer the golden ticket to success. So, how does Cookin plan to make its mark on a global scale? Our answer lies in creating "Unfair Advantages." 💡 **Cookin's Recipe for Success:** We're not just dreaming big; we're making it happen by forming key strategic partnerships. American Express represented our first and has proven to be an “Unfair Advantage”; and today’s announcement with Sobeys is our latest. 🚀 **What's Next?** Brace yourselves, because this is just the beginning! Cookin will be announcing more “Unfair Advantages” soon. Expect to witness groundbreaking B2B2C partnerships unfold in several #CPG and other categories and geographies as Cookin expands its marketplace and food empowerment platform throughout North America in 2024. 👊 **Join us** We're not just building Cookin; we're building a #coalition alongside likeminded brands interested in #UnitingPeopleTogether with Food. Congratulations to our team at Cookin Inc. for making this happen, and thank-you to the corp dev and marketing teams at Sobeys for welcoming us to the family; and special shout-out to Doug Nathanson and Julie van Wyck, for being great champions of this partnership. #UnitedbyFood #UnfairAdvantages
"This strategic partnership embodies the shared missions of both organizations, with Sobeys committed to nurturing families and communities, and Cookin’s vision to unite people through food. Together, we will promote diverse food culture, support local culinary talent and entrepreneurs, and offer customers a variety of thrilling offers centred around authentic and personal culinary experiences." - Morley Ivers We’re excited to share that we’ve partnered with Sobeys to empower local chefs and transform home dining. Read more about this strategic partnership here: https://lnkd.in/gd4CxqVF
Shannon Mulligan
9mo
Can't wait to read more on this! Nice stuff James Rutledge and team!
Mitchell Vessair
9mo
This is big Morley! Keep up the momentum ❤️
Julie van Wyck
9mo
We are so excited about this partnership Morley and all that's to come!
Yoli Chisholm
9mo
Congratulations! Game changing moves activated
Congrats Morley Ivers and the Cookin Inc. team on this exciting partnership.
Richard Schenker
9mo
A huge congratulation Morley Ivers. What a great brand-aligned partnership! Well done.
Pablo Srugo
9mo
Congrats! Very exciting partnership
Samantha Rogers
9mo
Congrats!
Tuan Le
9mo
Congrats Morley and the team! Very exciting partnership 🙌
EVP, Chief Development Officer and General Counsel at Empire Company Limited / Sobeys Inc.
9moWe are thrilled to partner with you and look forward to the amazing things we will do together!