MMA Global’s Post

On the EMARKETER podcast "... there was some research from Basis Technologies, which was in an Adweek piece, cadence for using gen AI as part of the advertising workflow. You've got a quarter of people say they never use it. You've got a quarter saying once or twice a month, but you've got 11% of people saying every day and you've got 15% of people saying at least three to four times a week." Link is in the comments. #AI #genAI #technology

Is AI winter coming?!  These days you can not get away from all the AI marketing buzz - but where is the line between anthropomorphized marketing and ML reality? Our amazing podcast host Tim Butara dives into the future of AI with Eric Siegel, author of "The AI Playbook" on last week's Agile Digital Transformation Podcast. He drops truth bombs about the hype, the reality, and what businesses need to do to thrive in the AI landscape. Don't miss out on this insightful episode https://lnkd.in/ds2Zb3nV  #artificialintelligence #aiwinter #futureofwork #machinelearning

🎙️ Dive into the world of #SemanticWeb and #AI with Andrea Volpini, CEO of WordLift, on our latest episode of the AI In Marketing podcast. Discover the importance of entities, structured data, and the evolving landscape of search. Listen now! 👇 https://lnkd.in/gT2QpwJv

What’s the secret sauce to standing out in the AI market? That’s the moot question that The Drum sought to answer in their latest podcast and deep dive into the world of #ArtificialIntelligence, with insights from a range of voices across the marketing industry, including creatives, marketers, leaders and #tech experts. “Generative AI is a tip of the iceberg of what AI can do,” said Lindsay Hong, CEO and co-founder of SmartAssets. “What we try to do it take all this capability and zero down onto specific use cases that can immediately drive value.” For more on the state of #AI and how you can enhance the #creativeprocess, get your headphones on and give it a listen: https://lnkd.in/eN7KPCXE

"The legal industry is typically not known for being ahead of the curve when it comes to technology adoption." "Gen Al is very transformative. But because it's content centric, it's extremely impactful and transformative for the legal industry." Bruno Trimouille, CMO at Litera discusses the pivotal role and the importance of leveraging technology, including the potential of AI, to revolutionize the legal industry's approach to marketing. Tune in now: https://lnkd.in/dJuNmR6F #TOPCMO #thoughtleadership #legalinnovation #marketing #AI #technologyadoption #Litera #podcast

🤖 When using AI, following best practices and prioritizing ethical usage is crucial. On the latest episode of the OnBase Podcast guest, Mana Ionescu, FVP and Head of Digital Marketing at Axos Bank, explores these essential guidelines. She highlights the crucial steps marketers must take to ensure fairness and transparency in their AI-driven strategies. Tune in to learn more about how AI can revolutionize marketing with data-driven, scientific approaches: https://bit.ly/4bOepr0 #OnBasePodcast #b2bpodcast #ai

Did you know #AI can help #smallbusinesses compete with industry giants? I shared my insights on the FoodNavigator podcast with Elizabeth Crawford, exploring: ➡ How AI levels the playing field for small businesses (think: access to information... really fast) ➡ New tools Alibaba.com has launched to help (from an AI assistant to powerful image generation tools) ➡ What I'm excited about for the future of AI in #retail Angela DiGiaimo, Kristina King, Lingnan Cui If you're up for a quick listen, you can catch the full episode here: https://shorturl.at/ijHV5

"I feel like AI-powered technology in a few years is going to be technology. I think the technologies that don't keep up and that don't find a smarter version, that don't embed AI into what they're doing are probably not going to be around in a couple of years." We sat with Cathy McPhillips from the Marketing AI Institute a while ago to talk about AI and the impact it will have on businesses and, more specifically, on marketing. Tune in to learn more! Link to full episode in comments 👇 #podcast #marketing #AI

🏃 Create your content faster. Stewart Townsend, CRO at Podcast Hawk, discusses how he utilizes AI to produce one month's worth of video content in just 30 minutes. 🤯 💡 Let AI light the way to revenue growth… Check out more insights on the blog: https://bit.ly/3M3uZsX 👈 #RevenueOperations #RevOps #AI

Our recent podcast episode was all about AI – so we're thinking again about how publishers can use AI-driven marketing tools to enhance their campaigns. Luckily, Megan Whitlock (BookMachine Digital Marketing Executive) has written a blog post all about it. 😉 Swipe to read some of her key takeaways... #bookmarketing #AI #publishing