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👩❤️👨 Who is your ideal subscriber? https://bit.ly/3RvoDW0 🕵♂️ In the crowded world of streaming services, how do you make sure your IPTV/OTT offering stands out? The key is knowing your ideal subscriber.  🧐 💭 This blog post dives into the who, what, and why of defining your target audience, including the key demographics, motivations, and viewing habits you should be considering.  Understanding who your ideal subscriber is, is the first step in designing effective marketing strategies. #UniqCast #video #streaming #ott #blog #videomarketing

🚀OTT (Over-the-Top) advertising service refers to the delivery of ads through streaming media on the internet instead of traditional cable or satellite television📺. These ads are integrated into content consumed via OTT platforms like Netflix, Hulu, Peacock, etc. OTT advertising allows for highly targeted and personalized ad experiences, leveraging data to reach specific audiences based on demographics, interests, and viewing behaviors. This form of advertising offers businesses a more efficient way to engage potential customers by placing ads directly within the streaming content they are already watching. Call ☎️ (346)462-0717 for more information and details #ottforbusiness #streamyourbusiness #ottadvertising #houstonsmallbusinessowner #houstonmarketing #houstonlawfirm #houstonbusinesses #houstonheights #houstonchiropractor #pearlandtexas #leaguecitytexas

📺 The Power of Connected TV Ads 📺 Did you know that Connected TV (CTV) ads can revolutionize your advertising strategy? With more people streaming content on smart TVs, CTV ads offer a unique opportunity to reach your audience where they are most engaged. Unlike traditional TV ads, CTV ads are targeted, allowing you to deliver personalized content to specific demographics. Plus, with advanced analytics, you can track performance and adjust campaigns in real-time for maximum impact. Embrace the future of advertising with CTV! Learn More: https://buff.ly/4dIZ9wL #ConnectedTV #DigitalMarketing #Advertising #HomeVueTV

OTT ads are changing the game – reaching you directly through streaming devices and smart TVs. Here’s how! Why Over-The-Top? Because there are no middlemen! OTT skips traditional TV companies, giving you direct access to targeted viewers. OTT isn't just for brand-building. It guides viewers through the marketing funnel, reaching, engaging, and converting.  Also, OTT lets you aim ads based on interests, demographics, and locations. OTT Ad Best Practices ✔️ Make sure your videos fit all kinds of screens, not just big ones. ✔️ Shorter is sweeter - go for 15-30 seconds for ads that can't be skipped. ✔️ Get creative and personalize videos based on when, where, and who's watching Follow us for more OTT advertising info! #marketingstrategies #videoad #advertisingtips #videomarketingtips #OTTAdvertising #VideoAdvertising #videomarketing #videomarketingtips #videomarketingstrategy

The cord-cutting revolution is real: Connected TV viewership is booming in the US. Connected TV viewership in the United States is skyrocketing, offering unparalleled opportunities for advertisers. Explosive Growth: CTV viewership has seen a significant increase, with over 80% of U.S. households now having at least one connected TV device. This trend is expected to continue, with projections indicating further growth in the coming years. Diverse Demographics:  CTV is not just for the tech-savvy youth. Viewership spans across all age groups, making it a versatile platform for reaching a broad audience. From Gen Z to Baby Boomers, everyone is tuning in. Ad Engagement:  CTV ads are proving to be highly effective. With advanced targeting capabilities and interactive ad formats, advertisers are seeing higher engagement rates compared to traditional TV ads. This means more bang for your buck. Julia Stoll | Statista  #CTV #OTT #adtech #streaming   

Wondering if your CTV ad strategy is leaving untapped opportunities on the table? Keep reading to find out 😉 In a landscape dominated by giants like Netflix and Hulu, there's a compelling call to venture into the long tail of CTV. Smaller players, such as Tubi, present a golden opportunity for advertisers to forge connections with specific demographics, offering a lighter ad load for potentially more impactful reach. With attention metrics claiming the spotlight, the integration of AI tools enables nuanced content optimization, shaping a more tailored advertising experience. The ever-evolving CTV realm, extending beyond the household names, beckons us to thoughtfully explore diversity and engagement. A special thank you to Hailey Denenberg, Vice President of Strategic Initiatives at GumGum, for shedding light on this paradigm shift in the industry 👏 For the full scoop, dive into the article on AdExchanger, unraveling the dynamics of this industry shift, also let's keep the conversation alive — share your thoughts below and together, let's mold the future of CTV advertising 😎 #ctv #connectedtv #netflix #hulu #streaming

Don’t Turn Out the Power of Traditional Advertising! Amid the age of digital advertising and the rise of podcasts and audio streaming, it's crucial not to overlook the power of traditional advertising, like AM/FM radio. Radio remains the go-to choice for the majority of listeners across all demographics. Its your way to accompany your audience throughout their daily routines. Among users 18+, radio claims 76% of daily audio time. That’s a large audience just waiting to hear your message! Let our team of industry experts help you maximize the potential of traditional advertising today! . . . #viamark #viamarkboston #viamarkadvertising #traditionaladvertising #radioadversiting #radio #strategy #brandawreness

TOTAL TV DIMENSIONS ON VIEWER ENGAGEMENT   We have long pioneered the idea of going beyond mere "audience" statistics and determining how involved TV audiences are to program content and ad messages. Chapter four of "Total TV Dimensions 2024", our acclaimed annual report on TV ,covers this subject from soup to nuts---including how attentiveness measures got started and how it was measured. Then the scene switches to the current situation with many articles exploring attentiveness by commercial length, platform type, show type, demographics, the effects of co-viewing and various frequency of exposure levels, etc. And there's more. We also describe how ad campaigns work over time, how long the impact of an ad exposure lasts, how few commercials actually get through , how much time we spend on commercials, etc. This is a very hot topic so if you want to be in the know, "Total TV Dimensions 2024" is a must buy. Just click the link and you will see a complete editorial outline for this important report and while you are at our website, take a few moments to check out our many weekly and annual reports--all of which can be yours if you subscribe to MDI Direct.

Don’t Turn Out the Power of Traditional Advertising! Amid the age of digital advertising and the rise of podcasts and audio streaming, it's crucial not to overlook the power of traditional advertising, like AM/FM radio. Radio remains the go-to choice for the majority of listeners across all demographics. Its your way to accompany your audience throughout their daily routines. Among users 18+, radio claims 76% of daily audio time. That’s a large audience just waiting to hear your message! Let our team of industry experts help you maximize the potential of traditional advertising today! . . . #viamark #viamarkboston #viamarkadvertising #traditionaladvertising #radioadversiting #radio #strategy #brandawreness

Are we witnessing the birth of a powerful new ad channel for marketers? Here's why Netflix's ad platform deserves serious attention: 1. Their 270 million subscribers includes a wide range of demographics. 2. By controlling the ad experience end-to-end, Netflix can offer advertisers sophisticated targeting capabilities. 3. Netflix's planned episodic ad campaigns are ideal for multi-touch storytelling across long-running series. 4. Netflix's rich first-party data will power contextual, story-driven ads that engage without intruding - a challenge on other platforms. 5. As streaming giants like Amazon and Disney+ battle for ad dollars, early Netflix adopters may gain a competitive edge. Would you consider running ads on Netflix?