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Many beauty brands are truly revolutionary in terms of their sustainable credentials, but the majority are guilty of 'greenwashing'. It is hugely challenging for consumers to work out the difference as well as how to recycle their packaging. if you are looking for clarity, check out this article that summarises the beauty shoppers dilemma as well as give tips on what to buy to reduce your footprint and how to recycle effectively. mmi Analytics media data shows us that the top 5 brands achieving media mentions in consumer press in sustainability in 2023 so far are: 🫧 LUSH 🧴 Garnier 🚿 The Body Shop 🌱 REN Clean SkincareSkincare 🐝 amika In this list we see REN Clean Skincare and The Body Shop who are the original clean brands with green credentials being at the forefront of their identity since their inception as well as Garnier who have worked tirelessly in recent year to drive their eco-credentials. What is your brands messaging to the consumer and does it properly reflect the hard work you are doing as a brand to reduce your environmental impact? #sustainablebeauty #beautybrands #beautybusiness #skincare #haircare #fragrance #cosmetics

The Ugly Side of Beauty: The Cosmetics Industry’s Plastic Packaging Problem

The Ugly Side of Beauty: The Cosmetics Industry’s Plastic Packaging Problem

plasticpollutioncoalition.org

Reuben Carranza

Group CEO Bansk Beauty_Amika_EvaNYC_Ethique; Board of Directors Amika_EvaNYC; Certified B Corporations

11mo

Yikes

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