Mohamed Aziz’s Post

🚀 Exciting Milestone for enara! 🚀 I’m thrilled to announce that enara (https://www.enara.co/), the innovative startup that I support as a Product Advisor, has officially launched its website! 🌟 This is a major leap in our mission to help content creators turn their passions into profit. With over 50 million creators worldwide, standing out and making a living from your passion is no small feat. Creators often face challenges like: - Finding sustainable revenue streams - Partnering with the right brands - Creating content that aligns with their vision The market is flooded with one-off brand deals and affiliate programs that offer minimal returns, lacking the stability needed for a full-time business venture. That’s where enara steps in. A comprehensive creator commerce platform offering: - New revenue model with creator commerce rev-share - Effortless product selection and curation - Frictionless store creation - Streamlined logistics and fulfilment - Community connections and collaborations - Creator mentorship and coaching (led  by Terri Linder) I’m immensely proud of the enara team for their hard work, creativity, and dedication to our vision. I first met Mohamed Aziz (Founder & CEO) on a chilly evening outside a Starbucks in Soho just before Christmas. His passionate talk about creator commerce won me over instantly. Since then, I’ve been working with him on product strategy and execution. Mohamed has assembled an impressive team so far (Terri Linder, Rana Reda, Izzy Prior, and Jake Clarke), and we launched a beta Content Creator shop only a month ago. We’re continuing to expand our team every month. We’re now hiring for: - E-commerce Operations - Head of Brand Partnerships - Creator Community Manager - Copywriter - Social Media Manager We’re also seeking local, independent manufacturers to join our network! A special thank you to our early adopters and supporters for believing in us and providing invaluable feedback. We’re in the process of defining the enara brand and preparing for market launch. Stay tuned for updates! The journey has just begun, and we are excited for what lies ahead! Visit https://www.enara.co/ to learn more. #CreatorEconomy #CreatorCommerce #Ecommerce #TechStartup

We're excited to be featured in today's Business Daily Africa article, "How marketer put tech startup firm Wowzi on strong growth path"! This piece explores Wowzi's journey and highlights how our innovative platform is transforming the influencer marketing landscape. Learn how we're empowering brands to connect with the perfect creators and achieve impactful results. Check out the full article here: https://bit.ly/44MaMQg #Wowzi #InfluencerMarketing #Marketing #Technology #BusinessDaily P.S. Looking for ways to take your influencer marketing to the next level? Let Wowzi be your guide! We'd love to help you unlock the power of authentic connections and drive real results.

In today's digital landscape, #startups have a myriad of tools at their disposal to reach their target audience, with #influencermarketing standing out as a powerful option. However, amidst the promises of exceptional ROI and extensive reach from various PR and #marketing entities, many young #entrepreneurs find themselves inundated with spam messages and unmet expectations. Read this before you opt for one Link: https://lnkd.in/gAK58YkJ #digitalmarketing #campaign #productendorsement #startuplife #enreeprenureship #businessstrategy #marketingtips #microinfluencer

We’re witnessing a shift in how influencers monetise their audiences: - Mass market → niche market - High volume → low volume - Low value → high value - B2C → B2B - Products → services We’re still in the early innings of seeing how this plays out. Someone to watch is Sahil Bloom and his 𝗨𝗦$𝟭𝟬𝗺 𝗔𝗥𝗥 creator-led holding company.  𝗛𝗲𝗿𝗲’𝘀 𝗵𝗼𝘄 𝗦𝗮𝗵𝗶𝗹 𝗱𝗶𝗱 𝗶𝘁 1. Distribution first Sahil started posting on X in 2020 whilst working in Private Equity. His following quickly grew to 75k over the space of 6 months. He initially targeted the personal finance, wealth, and investing niche. And later pivoted to cover self-improvement, health, and wealth. Sahil expanded his audience on LinkedIn and Instagram, which he funneled into his newsletter 𝗖𝘂𝗿𝗶𝗼𝘀𝗶𝘁𝘆 𝗖𝗵𝗿𝗼𝗻𝗶𝗰𝗹𝗲. Today, Sahil has >𝟮𝗺 socials audience and 𝟳𝟬𝟬𝗸 subscribers. In other words, distribution… 2. Product second Sahil has adopted a similar strategy to Amazon: turn cost centres into profit centres. He looked at the creator supply chain and began spinning up business’ that his audience would pay for. - 𝗖𝗿𝗲𝗮𝘁𝗼𝗿 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀: Alto Studios (personal branding), and Paperboy (newsletter growth agency) - 𝗩𝗶𝗱𝗲𝗼𝗴𝗿𝗮𝗽𝗵𝘆: Viralcuts (short-form), HeyFriends! (YouTube agency), and keyframe (animations) - 𝗗𝗲𝘀𝗶𝗴𝗻: Offmenu (high-touch design studio), and bitesized (low-touch design studio). 3. Execution Sahil’s holding company, SRB Holdings, takes ‘majority minority’ positions in the underlying agencies. Each agency charges based on monthly retainer with several pricing tiers. These vary depending on the degree of customisation of each service, but range from ~US$2k/month to ~US$25k/month. The agencies are up and running with $0 injected capital, very quickly generate run rate US$1m ARR+, and operate at 50% cash profit margins. Assembly is the venture studio run by Hunter Hammonds underneath SRB Holdings. Assembly has operationalised building services businesses, incubating 5 businesses in 7 months. Assembly often partners with other creators where there is 𝗽𝗿𝗼𝗱𝘂𝗰𝘁-𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲-𝗳𝗶𝘁. (e.g. Ali Abdaal with HeyFriends!) The ops engine under each agency is decentralised. 4. Strategy Near-term seems to be focused on continuing to spin up agencies under Assembly. Both Sahil and Hunter have alluded to the possibility of acquiring and improving rather than purely building 0 to 1 businesses. This may involve raising capital at the HoldCo level. A big question to be answered is do these businesses have Enterprise Value (EV)? EV accrues to businesses with durability. If you take Sahil and his brand out, is there enduring value? If you solve the durability question then the combined businesses make really attractive PE targets: predictable revenue, high margin, low capital intensity. ————— Let me know your thoughts in the comments 👇 #holdingcompany #creatoreconomy #entrepreneur 

➡️ From Zero to Unicorn in 3 Years📈 : CRED’s Journey With 𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠 and 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 Discover how CRED, the Indian fintech startup, utilized innovative branding strategies and influencer marketing to skyrocket its success. Check out the fascinating story here: https://lnkd.in/eZxY_nng Literal Humans #influencer #marketing #brandingstrategy #strategy #fintechstartup #influencermarketing #success #cred #brandingstrategies #startup #fintech #branding #unicorn #story

2010 successful startup: 1. Build a "product" 2. Insert distribution (Meta ads, influencers, SEO, etc.) 2024 successful startup: 1. Build distribution 2. Insert "product" Distribution channels are no longer a secondary strategy, they ARE the strategy. The fastest growing startups in 2024 are starting with distribution, building a genuine relationship with an audience, and then inserting products to monetize. And the bonus... Build this way and you'll never need to spend a dollar on FB ads 😱 😱 Examples 👇 Pomp (Skincare/Software/Marketplace) - B2B2C 1. Built the largest network of estheticians by solving pain points with software 2. Insert brands/products to the skincare consumer via those estheticians Dude Perfect (Content/Entertainment/YouTube) - Just raised $100M 1. Built one of the largest youth followings on the internet via great A+ content 2. Insert owned/branded products, a live tour, brick and mortar, etc. Lome (Signup forms/Community boards) 1. Built communities of teachers, PTO parents, coaches, etc. by giving away elegant and tailor made signup software (solving a pain point) 2. Insert additional utility products to monetize across a product ecosystem Built the distribution. Insert the product. Grow fast. 🚀

It’s been a while since I posted regularly but I promise it’s justified. The last 9 months have been head down trying to create influencers.club 2.0. When we opened our partnership program in 2021, it was meant to be only for Aron Levin and Willa simply because I didn’t want to grow an agency offering. But as more startups needed help with reaching creators, we inevitably started mentioning this on calls and we got an immediate “yes” almost from everyone. So before we knew it, we had a team of 45 people in our partnership department, clients like Jellysmack, ByteDance, HP, and founders with 0 experience in running an agency. Now we had to have an HR team, onboarding pros, real vacation tracking, etc. To all of you who handled the chaos and are still with us (and most of you are!), I @#@$ love you. So why the 2.0? Because we have been developing a product to take over some of our creator discovery and outreach capabilities (some, not all!) and onboard our partnerships team to finally use one tool built specifically for them vs 20+ external tools. And so far so good! We've more than tripled the revenue from our product going from Q1 to Q2 and are almost done with our partnership with Reply for the outreach part. I’ll be sharing a bit more product updates, how our agency offering is moving to it, how we are killing it with AI (no wonder given the amount of data we have), how we are on top of email scale and deliverability even besides the storm that’s happening right now, and so on. Oh and please keep in mind, we are still bootstrapped, operating in a highly competitive industry with a TON of funded startups, and yet: alive, well, and growing! Hope this new chapter is fun! 🥂 to the new problems and challenges you masochists! 😂

🔥 The Rise of "Creatorpreneurs" in 2024: A New Era for Content Creators! 🔥 2024 is proving to be a transformative year for content creators, who are now evolving into full-fledged "creatorpreneurs." With the advent of new monetisation platforms and the growth of niche communities, content creators are no longer just influencers—they're entrepreneurs. Here’s what’s driving this shift: 🎯 Diverse Revenue Streams: Creators are expanding beyond traditional brand deals and ad revenue. From launching their own digital products like e-courses and NFTs to building subscription models through platforms like Patreon and Substack, creators are tapping into multiple income sources (Marketing-Interactive) (Digital Agency Network). 📈 Community-Centric Growth: Building and engaging with a loyal community is at the heart of the creatorpreneur movement. Creators are focusing on authentic, value-driven content that resonates with their niche audiences. This shift towards deeper connections is what sets creatorpreneurs apart from traditional influencers (Marketing-Interactive). 💡 Empowering Tools & Platforms: The rise of AI-powered tools and platforms is enabling creators to manage their businesses more efficiently. From AI-driven analytics to automated content creation tools, creators now have access to the same technology that powers large-scale enterprises, leveling the playing field (Super Monitoring). The content creation landscape is no longer just about followers—it's about creating sustainable, scalable businesses. Whether you're a creator or a brand, embracing this new era is key to thriving in the digital economy. How are you leveraging this shift? Let's connect and discuss how we can support each other in this creator economy! 💬 #ContentCreation #Entrepreneurship #DigitalMarketing